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Monday Final Ratings: 'America's Got Talent', 'American Ninja Warrior' and 'The Bachelorette' Adjusted Up

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May 30th, 2012

America's Got Talent, American Ninja Warrior and The Bachelorette were each adjusted up a tenth, while the repeats of Grimm and Gossip Girl were each adjusted down a tenth among adults 18-49 versus Monday's preliminary ratings.

Final Monday broadcast primetime ratings for Monday, May 28, 2012

Time Net Show 18-49 Rtg/Shr Viewers (millions)
8:00 NBC America's Got Talent 2.8/8 9.96
ABC The Bachelorette (8-10PM) 1.9/5 5.79
CBS How I Met Your Mother - R 1.1/3 3.74
FOX House - R 0.7/2 2.30
CW Gossip Girl -R 0.2/1 0.52
8:30 CBS 2 Broke Girls - R 1.1/3 4.18
9:00 NBC American Ninja Warrior 2.1/5 5.79
CBS Two and a Half Men - R 1.3/4 5.89
FOX House - R 0.8/2 2.51
CW Hart Of Dixie - R 0.3/1 0.84
9:30 CBS Mike & Molly - R 1.2/3 5.42
10:00 CBS Hawaii Five- 0 - R 1.2/3 5.52
ABC Castle - R 0.8/2 4.15
NBC Grimm - R 0.8/2 2.58

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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Survivor Fan

    Good for ANW. I see a renewal for next summer.

  • petar

    interesting comment

    TV makes poor case for demo decisions

    Brian Lowry:Disregarding older viewers makes less and less sense

    http://www.variety.com/article/VR1118054754

  • Kaylie

    HOD was pretty decent in the reruns.

  • Nick

    I knew Gossip Girl couldn’t get a 0.3…

    Summer ratings are depressing. I can’t wait until Hell’s Kitchen comes along to rule Mondays. :-D

  • disney rocks

    Rags (Nick) – 3.466 million

  • Sports Preemption

    @ petar

    Ehh, I read the article. It’s not a bad piece if it’s goal is to bottle up and present the angst old people feel toward the Nielsen system, if they even know the basics about it to begin with. But it also doesn’t do the greatest job of explaining why the system is the way it is.

    One thing about it and a lot of people’s arguments I don’t get though is the whole argument that “Because less 18-49 are watching and network ratings are down, the demo is useless.” It shows ignorance of the supply and demand that makes 18-49 useful in the first place. The more rare these viewers become, the more valuable are shows that deliver this rare demographic.

    One parallel I’ve been trying to use is ice cream and sprinkles. 18-49 viewers are the ice cream that the ad-buying customers pay for, and viewers outside the demographic are sprinkles. Sprinkles are great on top of your ice cream, and you’ll pay a little extra for sprinkles if you get them with your ice cream, but no one is going to be able to sell you on just sprinkles with no ice cream, no matter how many sprinkles you give them. You’ll take a lot of ice cream and no sprinkles, or a decent amount of ice cream and some sprinkles, over very little ice cream and sprinkles for days.

  • Anthony

    @petar

    That guy who wrote the article has no clue what he is talking about. He based his whole argument around the idea that viewers are the consumers. They are not. Viewers are the product which is being bought by the consumer (the advertisers). If the advertisers want people of a certain age, then that is what the network must sell. Keeping shows that don’t deliver in the demo (even if they deliver in older viewers) doesn’t serve the purpose of making the networks money!

  • Greg

    ABC should put The Bachelorette on at 8 instead of 7 so this way its not up against the powerhouse Americas Got Talent. 8 to 10 would be the way to go for ABC and they’d see higher numbers.

  • Lord Seth

    @ Anthony

    That guy who wrote the article has no clue what he is talking about. He based his whole argument around the idea that viewers are the consumers. They are not. Viewers are the product which is being bought by the consumer (the advertisers). If the advertisers want people of a certain age, then that is what the network must sell. Keeping shows that don’t deliver in the demo (even if they deliver in older viewers) doesn’t serve the purpose of making the networks money!

    Yeah, a conceit some people have is that it’s the networks who are behind the “18-49 demographic is the most important” idea. They’re not. It’s the advertisers. And as the advertisers are the ones paying the networks, the networks have to go with whatever they want. I’m sure the networks–especially CBS–would love it if advertisers would pay more money for older viewers, but that’s just not what the advertisers are doing.

  • The Booper

    I have not yet read this article. However, with older viewers, the kids are out of the house and out of college (hopefully), the mortgage is paid off (or almost)and we are at the top of our earnings power. So the advt. geniuses fail to realize that we can consume and have enormous buying power and want to spend all this available money. But they won’t pitch us.

    Look at any 11 PM local news show, which older people watch. Look at all the ads for expensive cars and the like.

  • Anthony

    Look at any 11 PM local news show, which older people watch. Look at all the ads for expensive cars and the like.

    That’s the point. Older people watch more television (at more points through the day) than younger viewers. Thus it is easier for advertisers to reach these viewers during non prime time hours. It is more expensive to advertise in prime time, so why waste the money (by paying premium rates) to reach these viewers which are available at other cheaper hours throughout the day?

  • Alana

    The Bachelorette is truly boring — both Emily and the fellows are a
    real yawn. It isn’t a really positive or entertaining show whatsoever.
    Time to replace it with uplifting and moving shows like Secret Millionaire
    and Extreme Makeover – Weight Loss Edition. I’m really tired of all the
    negativity associated with shows like The Bachelorette.

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