ABC Family’s Hit Comedy 'Melissa & Joey' Launches Season 2 as Wednesday’s Number 1 Program at 8PM Across Target Female Demos

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via press release:

Exceeds Season 1B Averages by Double-Digit Percent Margins in Key Demos

 

Doubles to Triples Year-Ago Time Period Averages in Key Demos

 

 

“Melissa & Joey” (8:00-8:30 p.m.)

 

In its season 2 launch, ABC Family’s original comedyMelissa & Joeyranked as cable’s #1 program at 8 o’clock across its target females demos, Women 18-34 (409,000/1.2 rating), Women 18-49 (626,000/1.0 rating) and Females 12-34 (522,000/1.2 rating), and was the #2 cable program in the half-hour in Adults 18-34 (507,000/0.8 rating) and Viewers 12-34 (632,000/0.7 rating), behind only ESPN’s highly rated NBA Playoff coverage, posting hefty gains over year-ago time period levels.

 

  • Compared to its season 1B average (6/29/11-9/14/11), “Melissa & Joey’s” season 2 premiere surged by double-digit percentages in target demos, including by 14% in Total Viewers (1.21 million vs. 1.06 million), by 22% in Adults 18-34 (507,000 vs. 414,000), by 41% in Women 18-34 (409,000 vs. 290,000), by 36% in Adults 18-49 (832,000 vs. 610,000), by 43% in Women 18-49 (626,000 vs. 437,000) and by 22% in Females 12-34 (522,000 vs. 429,000).

 

  • “Melissa & Joey” soared over year-ago time period levels (6/1/11), including by more than double in Adults 18-34 (+116% – 507,000 vs. 235,000), Women 18-34 (+166% – 409,000 vs. 154,000), Women 18-49 (+123% – 626,000 vs. 281,000) and Females 12-34 (+125% – 522,000 vs. 232,000).

 

Source: Nielsen Media Research, National Ratings, Live + SD, 5/30/12; Year-Ago: 6/1/11, time period data. ABC Family: Nov. ’01- to date.

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