'Fox & Friends First' Delivers Timeslot's Best Performance in Seven Years on Fox News Channel

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This May, Fox & Friends First delivered Fox News Channel’s best performance at 5:00AM since May 2005 in both Total Viewers and Adults 25-54. Fox & Friends improved the time period by 31% in total viewers and 29% in adults 25-54 over last year, when repeats of The O’Reilly Factor aired. The program also scored a decisive victory over its competitors on CNN and NBC.

In contrast, the other cable news channels ratings are declining at 5AM. On CNN World One is down 37% in total viewers and 44% in Adults 25-54 versus Early Start’s performance in time period in May 2011. On MSNBC, First Look/Way Too Early declined 38% in Total Viewers and 39% in Adults 25-54 versus its year ago performance.

May 2012 Versus May 2011: 5:00AM-6:00AM

Network
Period
Program
P2+ (000s)
P25-54 (000s)
FOXN
04/25/11-05/29/11
THE OREILLY FACTOR
378
154
FOXN
04/30/12-05/25/12
FOX & FRIENDS FIRST
496
198
Change
+31%
+29%
CNN
04/25/11-05/29/11
WORLD ONE
217
108
CNN
04/30/12-05/25/12
EARLY START
137
60
Change  -37%  -44%
MSNB
04/25/11-05/29/11
FIRST LOOK/ WAY TOO EARLY
238
104
MSNB
04/30/12-05/25/12
FIRST LOOK/WAY TOO EARLY
148
63
Change -38% 39%

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

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