'Fox & Friends First' Delivers Timeslot's Best Performance in Seven Years on Fox News Channel

Categories: Cable News Ratings

Written By

May 31st, 2012

This May, Fox & Friends First delivered Fox News Channel's best performance at 5:00AM since May 2005 in both Total Viewers and Adults 25-54. Fox & Friends improved the time period by 31% in total viewers and 29% in adults 25-54 over last year, when repeats of The O'Reilly Factor aired. The program also scored a decisive victory over its competitors on CNN and NBC.

In contrast, the other cable news channels ratings are declining at 5AM. On CNN World One is down 37% in total viewers and 44% in Adults 25-54 versus Early Start's performance in time period in May 2011. On MSNBC, First Look/Way Too Early declined 38% in Total Viewers and 39% in Adults 25-54 versus its year ago performance.

May 2012 Versus May 2011: 5:00AM-6:00AM

Network
Period
Program
P2+ (000s)
P25-54 (000s)
FOXN
04/25/11-05/29/11
THE OREILLY FACTOR
378
154
FOXN
04/30/12-05/25/12
FOX & FRIENDS FIRST
496
198
Change
+31%
+29%
CNN
04/25/11-05/29/11
WORLD ONE
217
108
CNN
04/30/12-05/25/12
EARLY START
137
60
Change  -37%  -44%
MSNB
04/25/11-05/29/11
FIRST LOOK/ WAY TOO EARLY
238
104
MSNB
04/30/12-05/25/12
FIRST LOOK/WAY TOO EARLY
148
63
Change -38% -39%

-

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Masher

    No secret “Sex sells” and FOX sells SEX.

  • Herman Herminiferdin

    @Masher Please tell mus how fox sells sex more than the other nerworks. Are you telling me you think the host of thnumber one primetime cable opinion show is hot? How about the number 2 AND number 3 shows. ALL NEWS OUTLETS TRY TO HIRE PEOPLE WHO ARE PLEASANT TO LOOK AT AND CAN DELIVER THE NEWS IN A COHERANT MANNER. If you are arguing that FOX has all hot women it is you who is sexualizing them and should look in the mirror when making such mysoginistic comments. You are insanely upset about Fox’s dominance and cantstand it.

  • fliridares

    First of all Steve Perry did the correct comparison. F&F is not news…it is entertainment like GMA, etc. As such the comparison is incorrectly made in ratings in article. Also, since FNC is only conservative channell, it has monopoly which is not case for CNN, HLN, MSNBC; so should always add up numbers for the FNC’s so-called LSM.

  • Herman Herminiferdin

    Fliridares, keep grasping at straws why dont you? This was to show how F&F First is beating their competition. Are you suggesting they do not compete with Way too Early wnd other cable morning shows? Why dont you lobby to have MSNBC,CNN, Current, Headline etc. to merge into one. That would be great! Less drivel to sift through. You are yet another example of a liberal who cant stand that a network that airs conservative opinion shows beats networks that align more with his/her ideology. FACT: Fox News dominates the cable news ratings at this time. If they should ever fall from the top you wont see me twisting numbers and making lame excuses as to why they are still number one.

  • Herman Herminiferdin

    P.S. Flirdares, why dont you combine the CNN and MSNBC numbers and see what still happens.

  • in the numbers

    Steve perry- F&F is available in only 99 mil households vs. your liberal bias (ABC CBS, NBC)of 117 million. The percentages are much closer than you are leading on all things being equal. nice try

  • Raz

    Dear Mr Steve Perry

    Liberal(NBC, CBS, ABC) Media = 12,685,000
    vs
    Conservative(Fox News) Media = 1,208,000 (not even close)

    I think you just proved how unfair the media is, how bias and worst of all-you proved Spiro T Agnew right….you Naybob you!

  • Raz

    Dear Mr Masher,

    Is sex sells, then you haven’t watch MSNBC on week ends. Stories on sex and prison are the only reason they have any numbers a tall.

  • Barry Lynn

    How do these people find the time to watch
    These shows in its entirety or just in five min
    Increments ??? NO ONE KNOWS FOR SURE
    How accurate are the Nielson ratings anyway
    NO ONE KNOW FOR SURE !!!
    I bet you that their figures have more holes
    Than Swiss cheese and don’t forget more than
    20 percent of viewers are doing so via lap tops
    How do you measure that ???
    You don’t !!!

  • LocalWatch

    Fox draws viewers by being balanced in reporting. The liberal networks are sickening in their biased reporting. Liberal media will continue to lose viewers until they become more balanced. The producers and on air talent at CNN and others must be changed. New people without mean spirited bias are needed to turn the ratings tide.

  • twins fan

    @barry lynn we know for sure that your a moron!!!

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