HISTORY's 'Hatfields & McCoys' Shatters Records with 14.3 Million Total Viewers on Night Three

Categories: Network TV Press Releases

Written By

May 31st, 2012

via press release:



6.3 million Adults 25-54 makes HATFIELDS & MCCOYS the

#1 entertainment telecast on ad supported cable in 14 years!


New York, NY, May 31, 2012 – Night three of HISTORY’s HATFIELDS & MCCOYS surpasses night one delivering 14.3 million total viewers making it the new #1 entertainment telecast of all time on ad-supported cable. It also averages 6.3 million Adults 25-54 impressions making it the #1 entertainment telecast on ad supported cable in 14 years. All three parts of the hit, scripted event rank as the top three entertainment telecasts of all time in ad supported cable history among total viewers.


HATFIELDS & MCCOYS night three continues the ratings dominance with 6.3 million Adults 25-54, 5.1 million Adults 18-49, 3.5 million Males 25-54 and 2.8 million Males 18-49.


Overall, for the three nights on May 28 – 30, HATFIELDS & MCCOYS averaged an incredible 13.8 total viewers, 6 million Adults 25-54 and 4.9 million Adults 18-49. The 4.9 million Adult 18-49 impressions average make it the highest rated mini series or movie on cable since 1998.


The debut of HATFIELDS & MCCOYS premiered on Monday, May 28 from 9-11 p.m. with over 13.9 million total viewers, 5.8 million Adults 25-54 and 4.8 million Adults 18-49. Over 17 million people watched both the premiere and encore telecast.


Night two of HATFIELDS & MCCOYS that aired on Tuesday, May 29 from 9-11:05 p.m. garnered 13.1 million total viewers, 4.7 million Adults 18-49, 5.9 million Adults 25-54, 2.5 million Males 18-49 and 3.2 million Males 25-54. In Adults 25-54 and Men 25-54, part two retained 100% delivery from night one. In primetime on May 29th, HISTORY was the #1 network on television among total viewers, Adults 25-54 and Adults 18-49.


Additionally, May 28-30 was the highest trafficked 3-day (72 hour) period of all-time for History.com across all key metrics and attracted more than 1.6 million unique visitors over the three days.


HATFIELDS & MCCOYS is the true American story of a legendary family feud – one that spanned decades and nearly launched a war between Kentucky and West Virginia. HATFIELDS & MCCOYS, a new three-part, six-hour scripted miniseries, showcasing an all-star cast headed up by Academy® Award winner Kevin Costner and Golden Globe® nominee Bill Paxton star as Devil Anse Hatfield and Randall McCoy, respectively. The mini series aired on May 28, 29 and 30, at 9 p.m. on HISTORY®.


HATFIELDS & MCCOYS is the story of a clash of clans that evoked great passion, vengeance, courage, sacrifice, crimes and accusations, and includes a cast of characters that changed the families and the history of the region forever. The Hatfield-McCoy saga begins with Devil Anse Hatfield and Randall McCoy. Close friends and comrades until near the end of the Civil War, they return to their neighboring homes – Hatfield in West Virginia, McCoy just across the Tug River border in Kentucky – to increasing tensions, misunderstandings and resentments that soon explode into all-out warfare between the families. As hostilities grow, friends, neighbors and outside forces join the fight, bringing the two states to the brink of another Civil War.


Joining Costner and Paxton are Golden Globe® winner Tom Berenger as Jim Vance, Devil Anse’s “Uncle Jim,” the firebrand warlord of the Hatfield family; Emmy® Award winner Powers Boothe as Wall Hatfield, Devil Anse’s level-headed, fair-minded older brother, who was the local (West Virginia) justice of the peace and judge; and Academy® Award-nominated, Emmy® Award-winning Mare Winningham as Sally McCoy, wife of Randall McCoy and the family matriarch who loses four sons, a daughter and her own sanity in the feud.


Rounding out the stellar cast include: Matt Barr as Devil Anse Hatfield’s oldest son Johnse Hatfield, who has an unquenchable appetite for romantic trouble; Noel Fisher as Cotton Top Mounts, an illegitimate son of a Hatfield; Boyd Holbrook as Devil Anse Hatfield’s son, Cap, with a cloudy eye but best rifle shot of the family; Andrew Howard as Bad Frank Phillips, a private detective/killer for hire; Jena Malone as the ruthless Nancy McCoy; Sarah Parish, as Levicy Hatfield, the strong-willed wife of Devil Anse; Lindsay Pulsipher as Roseanna McCoy, the daughter of Randall and Sally McCoy; and Ronan Vibert as Perry Cline, the McCoys’ politically savvy attorney.


HATFIELDS & MCCOYS is produced for HISTORY by Thinkfactory Media. Executive Producers for HISTORY are Nancy Dubuc and Dirk Hoogstra. Leslie Greif is the Executive Producer for Thinkfactory Media. Director is Kevin Reynolds. Producers are Kevin Costner, Darrell Fetty and Herb Nanas. Barry Berg is Supervising Producer. Story by Bill Kerby and Tedd Mann, teleplay Ted Mann (night 1) and Ted Mann and Ronald Parker (nights 2 & 3). Sony Pictures Television distributes HATFIELDS & MCCOYS.


  • Craig

    Mike, your an idiot and probably part of the tv viewing problem. You probably only watch crap reality shows like jersey shore.
    Westerns used to dominate tv and movies. People used to love them then they took a break. I think they are making a comeback and viewers are showing they are ready.

  • mike

    i dont like reality shows either.. but atleast they have some entertaining moments and on way more popular channels

  • mike

    first off who u calling a idiot..? and i dont watch that corny ass jersey shore! i watch interesting shows that are worth watching like walking dead, falling skies

  • Derrick

    @ nick

    ” 17 million viewers is right on CBS’s scripted average, and DWTS, American Idol, and The Voice easily get it. ”

    NO, there are only 3 shows on CBS that even average over 15 million views, the 2 NCIS’s, and Big Bang Theory

    The Good wife 11.83
    CSIMiami: 10.84
    2 and 1/2 men :14.1
    2 broke girls: 11.29
    HIMYM :9.67
    Hawaii 5-0:11.83
    Mike and Molly: 11:51

    do i have to go threw the entire line up or do you get the picture. the real average is around 12.6 million, not 17. and that average is skewed by the 2 NCIS’s

    and the voice average is skewed by it having aired right after the super bowl where it got 38 million viewers.

  • Derrick


    first off who u calling a idiot..? and i dont watch that corny ass jersey shore! i watch interesting shows that are worth watching like walking dead, falling skies ”

    just because the show isnt interesting to you doesnt mean it isnt interesting, it just means you dont like.

    also, i have watched both the shows you names, they all have boring moments.

  • Phoebe

    I’m from the South and loved Lonesome Dove (which I’m mentioning because it was a western), but I couldn’t get into this. I watched the first night and gave up. I guess there are 14 million people who don’t agree with me, and that’s fine, but I just didn’t get it. My husband liked it even less than I did and didn’t even make it through the first episode.

  • David Howell

    A 4.0 with 14m viewers is a huge hit even for broadcast now. To get it on basic cable is phenomenal. You don’t have to like Westerns to accept that.

    Boy must NBC be regretting passing up The Frontier now.

  • Paul

    It was NOT a “boring western”. It was a remarkable, historically accurate, and well-acted series. I think the fact that this was a true story is what drew the audience in… fictional series are one thing, but when you see the horrific battles that actually took place between two families it grabs hold of your soul and doesn’t let go. You feel great sympathy for them, more so than you would fictional characters. The History Channel web site has the DVDs for sale, or you can watch all three episodes without all the commercials right there. They will also replay the series this weekend.

  • Riff Rafferty

    Did you see the REALLY stupid article on Deadline about this? Apparently, the NBC chowderheads didn’t even bother to watch it, so they think it’s a western. And because they think it’s a western, they’re suddenly interested in westerns (including projects they previously passed on, because they’re just that ahead of the game and all). Because they think viewers are suddenly interested in westerns.

    Hey, slowpokes, you ever stop to think maybe viewers are interested in MINISERIES? Uh, dur? Can you believe they pay these clowns 7 figure salaries to be this incompetent?

  • Andrew Bowerbank

    So, I watched all 3 episodes over 3 weeks in Canada. Great series. Then on the final scene the credits role with a historical overview of events that followed. The text rolled so fast we couldn’t read it. Complete bullsh*it.

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