via press release:
BECOMING FASTEST GROWING CABLE NETWORK AMONG WOMEN 18-34
LOS ANGELES -- May 31, 2012 – Continuing to hyper-serve its key demographic of women 18-49, Style Media delivered its best May ever among all key demos, up +38% in W18-34, +16% in W18-49 and up +W18-34 and is up an impressive +72% in Primetime year-over-year. Additionally, the network saw its youngest May in history at the median age of 36, down six years year-over-year.
Style’s original series continue to resonate with viewers driving the double-digit increases across all key demos. The fifth season of “Giuliana & Bill” on Tuesday nights is delivering the series’ most watched season ever, averaging a half a million Total Viewers and 236,000 W18-49 while delivering triple digit gains across all key demos.The season finale of “Giuliana & Bill” airs Tuesday, June 5 at 8pm ET/PT. The fourth season of “Jerseylicious” remains appointment-viewing television for its fans, more than tripling the network’s Primetime average among W18-49 (217,000).
The Style Network averaged 160,000 total viewers in Primetime, up +11% and was driven by its core W18-49 (71,000) and W18-34 (40,000) audience, year-over-year.
Source: Nielsen, NPM –May 2012 (04/30/12-05/27/12) vs. May 2011 (04/25/11-05/29/11) Prime M-Su 8P-11P L+SD Impressions, Fastest Growing 2Q12 To Date (03/26/12-05/27/12) vs. Year Ago Equivalent (03/28/11-05/29/11) L+7 thru 5/13/12 blended w/ L+SD thru 5/27/12 Prime M-Su 8P-11P includes ad supported cable entertainment networks that air in more than 50% of the daypart, Style Total Day 6A-3A P2+ Median Age May 2012 (04/30/12-05/27/12) vs. May 2011 (04/25/11-05/29/11), Giuliana & Bill S5 Original Telecasts (Tues, 8P-9P, 04/03/12-05/22/12) vs. Year Ago Time Period Average Tues 8P-9P (04/05/11-05/24/11), Jerseylicious S4 Original Telecasts (Sun, 8P-9P, 04/30/12-05/27/12) vs. Style Prime M-Su 8P-11P May 2012 Average (04/30/12-05/27/12).