2012 Scripps National Spelling Bee Final is Most-Viewed Ever on Cable Television

Categories: Network TV Press Releases

Written By

June 1st, 2012

via press release:

Thursday night’s Scripps National Spelling Bee Final on ESPN, won by 14 year-old Snigdha Nandipati from San Diego, was seen by an average audience of 1.06 million viewers, based on a 0.8 rating (802,000 household impressions), making it the most-watched Spelling Bee Final everon cable television, according to the Nielsen Company.

The 2012 Spelling Bee Final, won after Nandipati spelled the winning word ‘guetapens’ – which means ambush or trap, bests the 2011 Final (June 2, 2011) and the previous cable record for viewership with 952,000 viewers, based on a 0.7 coverage rating (674,000 households).

Most-Viewed National Spelling Bee Finals on Cable:
Date Bee Final Network Cvg. Rating P2+ (Viewers)
May 31, 2012 2012 Spelling Bee Final ESPN 0.8 1,061,000
June 2, 2011 2011 Final ESPN 0.7 952,000
June 2, 2005 2005 Final ESPN 0.5 750,000
May 29, 1997 1997 Final ESPN 0.6 709,000
Kansas City was the top market for yesterday’s Spelling Bee Final, delivering a 2.6 rating. Rounding out the top five were: Memphis (2.1), Birmingham (1.9), Norfolk (1.7), and West Palm Beach (1.6). San Diego, the winner’s hometown, ranked as tied for 8th with a 1.4 rating.
Digital:
The first two days of the Spelling Bee (May 30-31) on ESPN3 and WatchESPN across computers, smartphones, tablets and Xbox generated nearly two million minutes, up 75 percent compared to the event on ESPN3 on computers last year.
 
  • asm1122

    Haha better ratings than CW has garnered in quite a while. Sad…

  • http://tvbythenumbers.com Robert Seidman

    @asm: nah, that 0.8 isn’t an 18-49 rating, it’s a household rating (and it’s a coverage rating at that, based only on the homes ESPN is available in). Wednesday’s 9pm repeat of ANTM had a 1.0 household rtg on CW, so it hasn’t been very long,

  • Nick

    I didn’t even know this was on… :-0

  • Chris

    This isn’t even a sport. How come it was on ESPN?

  • boris

    Chris, it is more sport than Poker and Poker is always on ESPN2.

  • Lisa

    What these kids do is impressive, but it’s no sport. (Neither is poker.) But ESPN isn’t the only channel that doesn’t exactly stick to its supposed focus. Look at the Sci-Fi Channel–excuse me, Syfy or whatever the dumb new spelling is–airs.

  • RJ

    Why did this move from ABC to ESPN?

  • Cath

    Didn’t get high enough ratings for ABC. I always watch but this year I accidentally found it because there was not a lot of promotion. ESPN has been running it for years and years. They used to show the whole thing during the daytime and then they decided to jazz it up. So now the poor kids have to wait hours and have to sit through nonsensical profiles and ads and insane chitchat in between spelling.

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