ABC Wins the May 2012 Sweep in Late Night in Total Viewers and Adults 18-49

Categories: Late Night TV Ratings,Press Releases

Written By

June 1st, 2012

via press release:

ABC Scores its 3rd-Best Performance of the Season in Late-Night in Total Viewers

 

ABC Wins the May 2012 Sweep in Total Viewers and Adults 18-49

 

ABC’s “Nightline” Wins the Week, Ranking No. 1 in
Late-Night for 9 Consecutive Weeks in All Target Demos

 

ABC’s “Nightline” Earns First-Ever Back-to-Back May Sweep Victories in Key Demos

 

ABC's “Jimmy Kimmel Live” Draws its 3rd-Biggest Weekly Audience of the Season

 

“JKL” Delivers its Most-Watched May Sweep Ever

 

“JKL” Scores its 2nd-Most-Watched Season in its 10-Year History

 

ABC Late-Night (Monday – Friday)

During the week of May 21, 2012, which included the final 3 nights of the season leading into the Memorial Day weekend, ABC jumped over the prior week by 11% in Total Viewers (2.534 million vs. 2.279 million) to turn in its 3rd-most-watched week in late-night this season. In fact, ABC was up the most week to week among the 3 major broadcasters, as NBC was up 4% and CBS was down -16%. Together “Nightline” and “Jimmy Kimmel Live” form ABC’s winning late-night strategy of airing news and entertainment programming.

 

  • ABC qualified as the most-watched network in late-night (2.534 million), topping CBS by 27% (2.001 million) and NBC by 5% (2.253 million). In fact, ABC has stood as the No. 1 network in Total Viewers in 17 of the 36 weeks this season to claim the most number of wins in late-night.

 

  • ABC also ranked as the No. 1 network in late-night in Adults 18-49 (813,000) for the 7th week running, beating CBS by 16% (701,000) and NBC by 10% (739,000). Further, ABC has defeated NBC among young adults for 11 straight weeks.

 

ABC was the No. 1 network in late-night during the 2012 May Sweep in both Total Viewers (2.434 million) and Adults 18-49 (829,000). ABC held its largest advantages ever over CBS (2.298 million and 746,000), leading by 6% in viewers and by 11% in young adults. ABC also outperformed NBC (2.252 million and 758,000) by 8% in Total Viewers and by 9% in Adults 18-49 to lead in 2 of the 3 sweep periods of the season (May 2012 and November 2011).

 

  • ABC was up over the 2012 February Sweep by 6% in Total Viewers (2.434 million vs. 2.304 million) and by 2% in Adults 18-49 (829,000 vs. 811,000), registering as the only broadcaster in late-night to deliver sweep-to-sweep gains (CBS was down -9%/-18%; NBC was down -8%/-10%).
 
  • Gary Middleton

    Of course they had the highest average, they don’t program the last half hour. That’s like the guy who sprints the first mile of the NY Marathon and then bails.

  • Brad

    Completely agree. According to GAR’s sweeps I would say the half-hour breakdown from last to first is…

    CBS: 0.8 0.6 0.5 0.3
    ABC: 0.9 0.7 0.5 ~
    NBC: 0.9 0.7 0.6 0.4

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