ABC Wins the May 2012 Sweep in Late Night in Total Viewers and Adults 18-49
via press release:
ABC Scores its 3rd-Best Performance of the Season in Late-Night in Total Viewers
ABC Wins the May 2012 Sweep in Total Viewers and Adults 18-49
ABC’s “Nightline” Wins the Week, Ranking No. 1 in
Late-Night for 9 Consecutive Weeks in All Target Demos
ABC’s “Nightline” Earns First-Ever Back-to-Back May Sweep Victories in Key Demos
ABC’s “Jimmy Kimmel Live” Draws its 3rd-Biggest Weekly Audience of the Season
“JKL” Delivers its Most-Watched May Sweep Ever
“JKL” Scores its 2nd-Most-Watched Season in its 10-Year History
ABC Late-Night (Monday – Friday)
During the week of May 21, 2012, which included the final 3 nights of the season leading into the Memorial Day weekend, ABC jumped over the prior week by 11% in Total Viewers (2.534 million vs. 2.279 million) to turn in its 3rd-most-watched week in late-night this season. In fact, ABC was up the most week to week among the 3 major broadcasters, as NBC was up 4% and CBS was down -16%. Together “Nightline” and “Jimmy Kimmel Live” form ABC’s winning late-night strategy of airing news and entertainment programming.
- ABC qualified as the most-watched network in late-night (2.534 million), topping CBS by 27% (2.001 million) and NBC by 5% (2.253 million). In fact, ABC has stood as the No. 1 network in Total Viewers in 17 of the 36 weeks this season to claim the most number of wins in late-night.
- ABC also ranked as the No. 1 network in late-night in Adults 18-49 (813,000) for the 7th week running, beating CBS by 16% (701,000) and NBC by 10% (739,000). Further, ABC has defeated NBC among young adults for 11 straight weeks.
ABC was the No. 1 network in late-night during the 2012 May Sweep in both Total Viewers (2.434 million) and Adults 18-49 (829,000). ABC held its largest advantages ever over CBS (2.298 million and 746,000), leading by 6% in viewers and by 11% in young adults. ABC also outperformed NBC (2.252 million and 758,000) by 8% in Total Viewers and by 9% in Adults 18-49 to lead in 2 of the 3 sweep periods of the season (May 2012 and November 2011).
- ABC was up over the 2012 February Sweep by 6% in Total Viewers (2.434 million vs. 2.304 million) and by 2% in Adults 18-49 (829,000 vs. 811,000), registering as the only broadcaster in late-night to deliver sweep-to-sweep gains (CBS was down -9%/-18%; NBC was down -8%/-10%).