Cable News Ratings for Thursday, May 31, 2012

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June 1st, 2012


Live + Same Day Cable News Daily Ratings for Thursday, May 31, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,092            239            474
CNN         315            100            128
MSNBC         418            112            187
CNBC         150             52             87
FBN           58             12             25
HLN         197             96            105
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,977            358            785
CNN         494            126            195
MSNBC         874            231            368
CNBC         219            112            139
FBN           96             39             52
HLN         338            136            209
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,037            260            531
CNN Early Start/Starting Point         282            113            143
MSNBC Morning Joe         319            126            176
CNBC Squawk Box         158             52            105
HLN Morning Express w/ Meade         223            119            124
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,478            226            572
CNN SITUATION ROOM         413             92            150
MSNBC HARDBALL WITH C. MATTHEWS         665            124            259
CNBC FAST MONEY         125             30             57
HLN HLN SPECIAL REPORT         144             48             59
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,554            254            623
CNN JOHN KING USA         309             62            112
MSNBC POLITICS NATION         673            156            268
CNBC MAD MONEY         137             40             91
HLN PRIME NEWS         185             54             78
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,382            233            538
CNN ERIN BURNETT OUTFRONT         412            123            177
MSNBC HARDBALL WITH C. MATTHEWS         590            123            225
CNBC KUDLOW REPORT         104             23             62
HLN JANE VELEZ-MITCHELL         256             81            116
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,877            449         1,074
CNN ANDERSON COOPER 360         421            112            148
MSNBC ED SHOW         872            173            338
CNBC TRASH INC: GARBAGE         151             64             98
HLN NANCY GRACE         442            168            262
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       1,726            348            712
CNN PIERS MORGAN TONIGHT         640            139            233
MSNBC RACHEL MADDOW SHOW       1,037            313            471
CNBC APOCALYPSE 2012         248            130            175
HLN DR. DREW         302            109            176
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,312            278            567
CNN ANDERSON COOPER 360         421            127            203
MSNBC LAST WORD W/ L. ODONNELL         710            206            294
CNBC BIG MAC: INSIDE MCDONALDS         258            143            144
HLN NANCY GRACE         271            129            188
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,116            391            586
CNN ERIN BURNETT OUTFRONT         232             81             90
MSNBC ED SHOW         379            116            190
CNBC MAD MONEY         108             46             56
HLN SHOWBIZ TONIGHT         198            100            126


For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Jonny

    Democrats listen to facts. Republicans listen to fox news. @ Steve, keep up the good work. I especially liked your post yesterday, about the network evening news rating. Great work

  • MWA

    Steve Perry
    Little do you know, I’m not a conservative.I vote for the best person.But this stupid numbers game you play is silly,and f*cking boring ..
    @DB & Ratboy Go back a few day’s and read a post that praises’ Mr Palm Springs ‘ Jeffie and check the poster’s name .It was a oldie but a goodie name that was being used at one time to praise Mr Palm Springs,I was surprise that you didn’t catch it.Jeffie is a person that lives in a dream world he has claimed he’s a OWS’er,real estate tycoon ,rubbing shoulders with the Hollywood stars ,office in Bev Hills and don’t forget his home there and other home in Palm Springs and has a maid to clean up his mess.I forgot the about Bently . Like I said to Mr Perry ” I’ll call a spade a spade” and Mr Palm Springs is a person that is trying to be something he’s not.Jeffie belongs in a rubber room with Nancy.

  • Jeff

    Fox’s Megyn Kelly Again Allows False Attack Against Holder Over Voting Rights

    Fox News contributor David Rivkin, a former official in the Reagan and George H.W. Bush administrations, today falsely accused Attorney General Eric Holder of giving African-American leaders and preachers what was essentially a campaign speech when he attended a summit of the Congressional Black Caucus and the Conference of National Black Churches. Rivkin slammed Holder for “going to a number of black pastors and giving them speeches that, in fact, amount to electioneering — telling them, supposedly, well, this is what you can say to your parishioners. There is an effort to disenfranchise you.”

    Not too bright!!

  • Jeff

    POLITICO/CNN PUBLIC RESEARCH POLL: President Obama 49% Gov. Romney 46%

    Must explain DB’s theory of why the Right are so upset today in here.

  • Jeff

    There are some big power lines running over MWA’s trailer.

    So sad :(

  • Jeff

    Wisconsin ’12 General Election

    Marquette Law School

    Barack Obama 52% Mitt Romney 40%


    Undecided 5%

  • Jeff

    Michigan ’12 General Election
    Public Policy Polling

    Barack Obama 53% Mitt Romney 39%


    Undecided 8%

  • DB

    What’s false about what Mr. Rivkin said ? Who is not too bright, Holder, the Black Pastors or you??

    Rat, I can’t help you with Stevie because he knows statistics, sometimes called addition and division. He is a lib so he is way smarter than anyone who disagrees with him. Actually all he is good at is twisting numbers to fit his narrative. Fox has more viewers than any other news channel and he can’t stand it.

    MWA, you are right I missed what you are talking about. Who was praising Jeffie?

  • Jeff

    Mitt Romney General Election Favorability

    ABC News/Washington Post

    Unfavorable 45% Favorable 41%


    No opinion 14%

  • Jeff

    MWA & DB HAVE A JEFFIE obsession lmao!

    No need to spell it out for you DB, I simply don’t have time for your stupidity.


  • PaulG

    @Steve Perry

    On the contrary, I’m only attempting to convey that More people in the 25-54 demographic who watch cable news don’t watch Fox News…it’s as simple as that.

    As far as those numbers you provided me, you just acknowledged More Americans don’t consider themselves Conservative. Most Americans (56%) are either Moderate or Liberal and NOT Conservative. No wonder President Obama won the election by over 10 Million votes.

    The 25-54 demo would be really relevant if we were talking about advertising dollars,,but for mind share in a poltitical context total viewership is much more representative,,particuarly since the senior population votes at a much higher percentage..Taking just the 8pm time slot FNC beats all your liberal biased networks 2877 to 1549 and over all time slots it’s not even close…

    I guess if your going to claim all moderates as voting for democrats,,I will reply in kind,,,Most Americans (75%) are either Moderate or conservative and NOT liberal.

  • Steve Perry


    Hey buddy, you are entitled to your own opinions NOT your own facts.


    I’m really liking those numbers


    I’m glad you brought that up because I needed an excuse to add the 20+ Million who tune in to watch ABC, NBC, and CBS Morning and Evening News.

    My last total was the following:

    Total Viewers throughout the day:
    Left Wing Media – 40,703,000
    Right Wing Media – 13,206,000 (Not even close)

    As for the conservative, moderate, liberal thing goes as long as they are moderate or liberal, I’m cool with that. Again, that’s how President Obama was able to beat McCain and Palin by over 10 Million votes…that’s an annihilation in presidential races.

    I hope that helps.

  • suikostinger

    I wonder if DB has ever heard of the saying, “pot calling the kettle black”. That’s what he does everyday in here. The guy is the definition of that saying.

  • Jeff

    Hey Suiko!! 100% correct!

    @Steve Perry, its like having a discussion with your dining room table, pointless, however the table has a useful purpose in your life.

  • Joan

    @ MWA
    That’s interesting news about Jeffie lmao I always knew they were sock puppets but that’s hysterical thanks for the info. BAAAAHAAAAAA love it just can’t stop laughing. I’m ashamed though it’s kind of pitiful I hope he’s not a bullied nerdie kid looking for love BAAAAHAAAAAA can’t control myself!

  • PaulG

    @Steve Perry

    Now were comparing one hour political opinion shows on pay cable to 1/2 hour straight news shows on free broadcast networks ,,,try to compare apples to apples and embrace the fact that FNC on the cable news platform,,catering to viewers tuning in for politics,,beats your liberal biased networks combined,,by a very large margin…

    Pres Obama ran as a moderate who could heal the economy in 2008,,but we learned he’s no Pres Clinton or even a moderate..Remember one of Pres Clinton’s landmark legislative bills was welfare reform and Pres clinton was a free market capitalist,,dimetrically opposed to Pres Obama’s class warfare mantra…many moderates and independents that voted for Pres Obama last election will abandon him in the next…

  • Jeff

    Are Boehner and Jeb Bush finally seeing what the radical teaprty nonsense is doing to our Government??

    Jeb Bush rejects Norquist pledge

    We talked earlier in the week about “the pledge” — a promise to Grover Norquist and Americans for Tax Reform that they will not support raising any tax on anyone by any amount for any reason. In an unexpected twist, in 2012, a growing number of Republicans are choosing not to sign it.

    Today, a leading GOP voice said he doesn’t like it either.

    For those who can’t watch clips online, Rep. Chris Van Hollen (D-Md.) asked former Florida Gov. Jeb Bush whether he agrees with the Norquist pledge. Bush replied:

    “No. So I ran for office three times. The pledge was presented to me three times. I never signed the pledge. I cut taxes every year I was governor. I don’t believe you outsource your principles and convictions to people. I respect Grover’s political involvement. He has it every right to do it, but I never signed any pledge.”

    I still think it’d be an overstatement to characterize the pledge as a project that’s failing. After all, Mitt Romney has already signed his name to Norquist’s pledge.

    But at least for now, Republicans are balking at the pledge in numbers unseen in a long while.

    For what it’s worth, I don’t necessarily see this as evidence of moderation. On the contrary, many, if not all, of those who are rejecting Norquist’s project appear to be very much in line with his anti-tax orthodoxy. But at least some in the GOP are balking because they don’t like the idea of, in Jeb Bush’s words, outsourcing your principles and convictions to others.

    Given the prevailing political winds, I’ll take hints of progress in Republican politics where I can find them.

  • Jeff

    Ratboy mentioned lies, well here are just some told by Gov.Romney this week.

    1. At a campaign stop in Craig, Colorado, this week, Romney argued, “The president, when he got elected, he said, look, ‘I’m going to go out and borrow $787 billion and I’ll keep unemployment below 8 percent.'”

    Romney says this just about every day. It’s not true.

    2. In the same speech, Romney said Obama can’t “blame Congress” for economic problems: “Remember that he had a supermajority in both the House and the Senate in his own party for his first two years.”

    Putting aside the fact that the current Congress is more relevant, the truth is Democrats did not have a supermajority for the vast majority of Obama’s first two years.

    3. Romney also argued, “That stimulus he put in place, it didn’t help private sector jobs; it helped preserve government jobs.”

    That’s the exact opposite of reality.

    4. He went on to say about Obama, “He promised when he was running for office he was going to cut the deficit in half. He’s more than doubled it.”

    I don’t know how Romney defines “double,” but the deficit on Obama’s first day was $1.3 trillion. Last year, it was also $1.3 trillion. This year, it’s projected to be $1.1 trillion. When he says the president “more than doubled” the deficit, as he has many times, Romney’s lying.

    5. Romney also argued, “There was an effort to impose unions on businesses and employees that didn’t want them by having quickie elections and taking away the right to a secret ballot. Do you think imposing unions where employees don’t want them is helping create jobs in this country?”

    Putting aside the fact that he’s mischaracterizing what card-check is, Romney is making it sound as if the policy passed and is hurting the economy. It never became law.

    6. Romney went on to say, “You see, when businesses have lower taxes, they’re able to invest in their future, put people back to work. Do you think President Obama’s tax increases will add jobs in America?”

    President Obama has not increased taxes; he’s lowered them. Government spending, taxes, and deficits are all lower today than when Obama took office.

    7. On energy, Romney argued, “[Obama] says he’s for all of the above when it comes for energy. You heard that. And yet he’s made it harder to get coal out of the ground. He’s made it harder to get natural gas out of the ground. He’s made it harder to get oil out of the ground.”

    In reality, coal production is up; we have more natural gas than we know what to do with; and oil production is up. Obama’s support for “all of the above” continues.

    8. On spending, Romney added, “The one place we should have shut back — or cut back — was on government jobs.”

    That’s the place the nation has been cutting back.

    9. On his own budget plans, Romney said, “I think it’s immoral for us to pass on those burdens to our kids. If I’m president, I’ll go after that deficit and get America on track to a balanced budget.”

    That’s plainly false. Romney says his plan “can’t be scored,” but independent budget analysts have found his agenda would make the deficit bigger, not smaller, and add trillions to the national debt.

    10. Romney told Fox News this week that President Obama is waging “a personal attack campaign,” adding, “He’s going after me as an individual.”

    To date, the Romney hasn’t been able to point to any examples of Obama making a personal attack against Romney unrelated to substantive issues.

    11. In an attack on teachers’ unions, Romney said, ” Their attitude was memorably expressed by a longtime president of the American Federation of Teachers: He said, quote, ‘When school children start paying union dues, that’s when I’ll start representing the interests of children.'”

    If we’re being generous, we might call a claim like this “unsubstantiated.” If we’re being candid, a better description would be “apocryphal nonsense.”

    12. Romney began arguing this week that “80 percent” of the companies Bain Capital invested in grew and created jobs.

    Nice try, but no.

    13. In Las Vegas, Romney told a crowd, “He came into the White House and told people not to bother to go out to Las Vegas for conventions or meetings. That sure as heck didn’t help did it?”

    No, Obama actually said, in reference to Wall Street recklessness, “You are not going to be able to give out these big bonuses until you pay taxpayers back. You can’t get corporate jets. You can’t go take a trip to Las Vegas or go down to the Super Bowl on the taxpayers’ dime. There’s got to be some accountability and some responsibility.”

    14. In the same speech, Romney said “When the president proposes, as he has, raising the personal income tax rates took from 35% at the margin to 40%, it means less money for people [who own small businesses].”

    In reality, Obama has cut taxes on small businesses, and raising the top income tax rate would not adversely affect small businesses, no matter how often Republicans argue to the contrary.

    15. In an attack ad going after federal loan guarantees for energy companies, Romney claimed, “The Inspector General said contracts were steered to ‘friends and family.'”

    That’s ridiculously misleading.

    16. The Romney campaign argued this week that it focuses exclusively on substantive issues, regardless of passing distractions: “Every time the president trying to get off to something different like the attack of Governor Romney because of his dogs or the attack on Mrs. Romney we keep going back to what’s important.”

    Putting aside the fact that neither Obama nor his campaign “attacked” Ann Romney, the truth is, the Romney campaign has obsessed endlessly over these side stories.

    17. Romney told Fox News this week that voters are still getting to know “a new candidate like myself.”

    Romney has been running for president, nearly non-stop, for six years. He’s anything but “new.”

    18. Romney told CBS News yesterday, “[D]omestically, it’s hard to call what, now, 39, 40 months of unemployment above 8% a success when even he said by now, it would be in the 6% range.”

    That’s a new twist on an old lie (see above), but it’s still wrong.

  • b

    Read it and weep via the link below. This is only the beginning for MSNBC as it continues to lose altitude not only in its legitimacy, but ultimately in its survival. Where CNN is just a tax write-off not unlike Newsweek and The NYT, NBCU will eject MSNBC as not just a financial failure but as a terminal millstone around the neck of there already anemic Nightly News division…


  • Jeff

    @b, newsbusters not credible news source and known propaganda right wing rag.

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