via press release:
Nationally, "" is Up +11% in Both Viewers and Women 25-54
Versus Last May
On the CBS Owned Stations, "" Grows +29% in Women 25-54 Versus
"" is Up May-to-May Among Women 25-54 On Nearly Every
CBS Owned Station
, CBS's daytime talk show, delivered impressive growth both nationally and on the CBS Owned Stations during the recently completed May sweep.
Nationally during May,averaged 2.27 million viewers and 1.1/06 among women 25-54, up +11% in both measures compared to last May.
On the 14 CBS Owned Stations, THE TALK posted growth of +29% among women 25-54 (0.9 from 0.7) versus last May.
Nearly all of the CBS Owned Stations saw year-to-year growth among women 25-54: WCBS, New York, up +22%; KCBS, Los Angeles, up +33%; WBBM, Chicago, up +50%; KYW, Philadelphia, up +100%; KTVT, Dallas, up +140%; WWJ, Detroit, up +50%; KDKA, Pittsburgh, up +50%; and WJZ, Baltimore, up +43%.
Additionally, THE TALK ranked first in its time period among women 25-54 in New York, Philadelphia, Dallas, Minneapolis, Pittsburgh and Baltimore.
Source: National and LPM Markets, Nielsen live plus same day ratings May 2012 sweep vs. May 2011 sweep.