'The Talk' Delivers Growth Both Nationally and on the CBS Owned Stations in Recently Concluded May Sweep

Categories: Network TV Press Releases

Written By

June 1st, 2012

via press release:

Nationally, "The Talk" is Up +11% in Both Viewers and Women 25-54

Versus Last May

On the CBS Owned Stations, "The Talk" Grows +29% in Women 25-54 Versus

Last May

"The Talk" is Up May-to-May Among Women 25-54 On Nearly Every

CBS Owned Station

THE TALK, CBS's daytime talk show, delivered impressive growth both nationally and on the CBS Owned Stations during the recently completed May sweep.


Nationally during May, THE TALK averaged 2.27 million viewers and 1.1/06 among women 25-54, up +11% in both measures compared to last May.


On the 14 CBS Owned Stations, THE TALK posted growth of +29% among women 25-54 (0.9 from 0.7) versus last May.


Nearly all of the CBS Owned Stations saw year-to-year growth among women 25-54: WCBS, New York, up +22%; KCBS, Los Angeles, up +33%; WBBM, Chicago, up +50%; KYW, Philadelphia, up +100%; KTVT, Dallas, up +140%; WWJ, Detroit, up +50%; KDKA, Pittsburgh, up +50%; and WJZ, Baltimore, up +43%.


Additionally, THE TALK ranked first in its time period among women 25-54 in New York, Philadelphia, Dallas, Minneapolis, Pittsburgh and Baltimore.

Source: National and LPM Markets, Nielsen live plus same day ratings May 2012 sweep vs. May 2011 sweep.

  • Alex

    Does it make it tied with the View now? I think I’ve seen 1.1 18-49 demo rating for the View plenty of times on the ABC releases.

    Compared to The View, The Talk has much more civilized discussions and the women actually talk to each other without screaming and jumping over each other. I think The Talk could end up very well end up beating The View one day.

  • Columbo

    Pathetic Loudmouth Joy Behar on The View automatically makes The Talk the better show.

  • Dino

    Talks Cheap……Just take a little time to enjoy The View…..

  • leah

    I dvr Bold and Beautiful daily. For the past several months, it has been also recording the first few minutes of The Talk. Hmmmmm, methinks Moonves may be manipulating the start times to keep wifey-poo happy. Funny how ABC and CBS tout how these crapfests (The Talk, The Spew, ad nauseum) beat their own numbers. Disingenuous to say the least.

  • Beverly

    This has become one of the racist shows on TV – It is helping to keep racism alive….the loud mouth comedian has to go!!! Is there something about that end chair that makes the person keep looking at the audience. This show is trash when compared to other talk shows.

  • Cindy

    Be respectful to others’ opinions and be specific to the point. Generally, I like to hear different perspectives.

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