‘The Talk’ Delivers Growth Both Nationally and on the CBS Owned Stations in Recently Concluded May Sweep
via press release:
Nationally, “The Talk” is Up +11% in Both Viewers and Women 25-54
Versus Last May
On the CBS Owned Stations, “The Talk” Grows +29% in Women 25-54 Versus
“The Talk” is Up May-to-May Among Women 25-54 On Nearly Every
CBS Owned Station
THE TALK, CBS’s daytime talk show, delivered impressive growth both nationally and on the CBS Owned Stations during the recently completed May sweep.
Nationally during May, THE TALK averaged 2.27 million viewers and 1.1/06 among women 25-54, up +11% in both measures compared to last May.
On the 14 CBS Owned Stations, THE TALK posted growth of +29% among women 25-54 (0.9 from 0.7) versus last May.
Nearly all of the CBS Owned Stations saw year-to-year growth among women 25-54: WCBS, New York, up +22%; KCBS, Los Angeles, up +33%; WBBM, Chicago, up +50%; KYW, Philadelphia, up +100%; KTVT, Dallas, up +140%; WWJ, Detroit, up +50%; KDKA, Pittsburgh, up +50%; and WJZ, Baltimore, up +43%.
Additionally, THE TALK ranked first in its time period among women 25-54 in New York, Philadelphia, Dallas, Minneapolis, Pittsburgh and Baltimore.
Source: National and LPM Markets, Nielsen live plus same day ratings May 2012 sweep vs. May 2011 sweep.