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Live+7 DVR Ratings: 'Modern Family' Again Leads Ratings and Viewership Gains,'Grimm' Ranks Number One In Percentage Increases

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June 4th, 2012

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 60  such programs in the data for the week ending May 20.

During week thirty-five of the 2011-12 broadcast season  (May 14, 2012 - May 20, 2012)  Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings gains.  Between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods Modern Family posted a substantial gain of 2.3 adults 18-49 ratings points.

Grimm had the largest percentage gain with a 69% 18-49 ratings increase from DVR viewing.

Modern Family led the absolute average viewership gained from DVR viewing adding  4.338 million viewers via DVR between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-05/16 ABC 3.9 6.2 2.3 59%
2 Glee-05/15 FOX 2.5 3.7 1.2 48%
3 GREY'S ANATOMY-05/17 ABC 4.1 5.3 1.2 29%
4 Criminal Minds-05/16 CBS 3.6 4.8 1.2 33%
5 Grimm-05/18 NBC 1.6 2.7 1.1 69%
6 REVENGE-05/16 ABC 2.0 3.1 1.1 55%
7 NCIS-05/15 CBS 3.6 4.7 1.1 31%
8 HOUSE-05/14 FOX 2.2 3.3 1.1 50%
9 NCIS: LOS ANGELES-05/15 CBS 3.0 4.1 1.1 37%
10 Mentalist, THE-05/17 CBS 2.5 3.5 1.0 40%
11 Person Of Interest-05/17 CBS 2.5 3.5 1.0 40%
12 Family Guy-05/20 FOX 2.6 3.6 1.0 38%
13 How I Met Your Mother-05/14 CBS 3.7 4.7 1.0 27%
14 SMASH-05/14 NBC 1.8 2.8 1.0 56%
15 Law And Order:SVU-05/16 NBC 1.7 2.6 0.9 53%
16 BONES-05/14 FOX 1.9 2.8 0.9 47%
17 Hawaii Five-0-05/14 CBS 2.7 3.6 0.9 33%
18 Two and a Half Men-05/14 CBS 3.9 4.8 0.9 23%
19 Private Practice-05/15 ABC 1.8 2.6 0.8 44%
20 Rules of Engagement-05/17 CBS 2.1 2.8 0.7 33%
21 BACHELORETTE, THE-05/14 ABC 2.6 3.3 0.7 27%
22 MIKE & MOLLY-05/14 CBS 3.4 4.1 0.7 21%
23 AMERICA'S GOT TALENT-TUE-05/15 NBC 3.4 4.1 0.7 21%
24 American Idol-WEDNESDAY-05/16 FOX 4.9 5.6 0.7 14%
25 DON'T Trust The B-APT 23-05/16 ABC 1.9 2.5 0.6 32%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Grimm-05/18 NBC 1.6 2.7 1.1 69%
2 Modern Family-05/16 ABC 3.9 6.2 2.3 59%
3 Supernatural-05/18 CW 0.7 1.1 0.4 57%
4 AWAKE-05/17 NBC 0.7 1.1 0.4 57%
5 SMASH-05/14 NBC 1.8 2.8 1.0 56%
6 REVENGE-05/16 ABC 2.0 3.1 1.1 55%
7 Law And Order:SVU-05/16 NBC 1.7 2.6 0.9 53%
8 Hart Of Dixie-05/14 CW 0.6 0.9 0.3 50%
9 Cougar Town-05/15 ABC 1.0 1.5 0.5 50%
10 Nikita-05/18 CW 0.4 0.6 0.2 50%
11 LA COMPLEX-05/15 CW 0.2 0.3 0.1 50%
12 HOUSE-05/14 FOX 2.2 3.3 1.1 50%
13 Glee-05/15 FOX 2.5 3.7 1.2 48%
14 BONES-05/14 FOX 1.9 2.8 0.9 47%
15 Private Practice-05/15 ABC 1.8 2.6 0.8 44%
16 Mentalist, THE-05/17 CBS 2.5 3.5 1.0 40%
17 Person Of Interest-05/17 CBS 2.5 3.5 1.0 40%
18 90210-05/15 CW 0.5 0.7 0.2 40%
19 AMERICA'S Top Model-BRIT-05/16 CW 0.5 0.7 0.2 40%
20 Family Guy-05/20 FOX 2.6 3.6 1.0 38%
21 COMMUNITY-05/17 NBC 1.3 1.8 0.5 38%
22 NCIS: LOS ANGELES-05/15 CBS 3.0 4.1 1.1 37%
23 30 ROCK-05/17 NBC 1.4 1.9 0.5 36%
24 Gossip Girl-MON-05/14 CW 0.6 0.8 0.2 33%
25 Criminal Minds-05/16 CBS 3.6 4.8 1.2 33%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-05/16 ABC          9,359         13,697      4,338 46%
2 Mentalist, THE-05/17 CBS         13,092         16,412      3,320 25%
3 NCIS-05/15 CBS         19,054         22,207      3,153 17%
4 Criminal Minds-05/16 CBS         13,676         16,703      3,027 22%
5 NCIS: LOS ANGELES-05/15 CBS         15,194         18,221      3,027 20%
6 Hawaii Five-0-05/14 CBS         11,422         14,423      3,001 26%
7 Person Of Interest-05/17 CBS         13,474         16,268      2,794 21%
8 SMASH-05/14 NBC          5,956           8,611      2,655 45%
9 REVENGE-05/16 ABC          6,897           9,506      2,609 38%
10 Glee-05/15 FOX          6,088           8,623      2,535 42%
11 GREY'S ANATOMY-05/17 ABC         11,443         13,975      2,532 22%
12 Grimm-05/18 NBC          5,102           7,568      2,466 48%
13 BONES-05/14 FOX          7,213           9,515      2,302 32%
14 Two and a Half Men-05/14 CBS         11,547         13,826      2,279 20%
15 HOUSE-05/14 FOX          6,447           8,633      2,186 34%
16 Law And Order:SVU-05/16 NBC          5,555           7,672      2,117 38%
17 Family Guy-05/20 FOX          5,349           7,248      1,899 36%
18 How I Met Your Mother-05/14 CBS          8,575         10,408      1,833 21%
19 MIKE & MOLLY-05/14 CBS         11,787         13,590      1,803 15%
20 Private Practice-05/15 ABC          6,811           8,597      1,786 26%
21 AMERICA'S GOT TALENT-MON-05/14 NBC         10,480         12,248      1,768 17%
22 SCANDAL-05/17 ABC          7,334           9,071      1,737 24%
23 AMERICA'S GOT TALENT-TUE-05/15 NBC         10,583         12,219      1,636 16%
24 American Idol-WEDNESDAY-05/16 FOX         17,682         19,257      1,575 9%
25 Touch-05/17 FOX          6,017           7,567      1,550 26%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
  • KS

    Wow, Supernatural at 3rd position with 1.1 rating. Most consistent show on CW.

  • Observer

    Go Grimm!

  • hubert_wentland

    yes HIMYM ;) i expect a nice increase in fall.

  • SarahL

    Very nice, Grimm. People really came for the season finale.

  • Sarah

    I was hope for 3.0 for Bones. Oh well. 2.8 is still good, considering.

  • hubert_wentland

    hey, do the seasonal ratings include these L+7D? i mean, they’ve been realeased long time ago.

  • Sid

    GO GRIMM & Five-0!!!!!!!!!!!!!!!! :D :D

  • http://tvbythenumbers.com Bill Gorman

    “hey, do the seasonal ratings include these L+7D? i mean, they’ve been realeased long time ago.”

    Not for the week covered by this post. The last 2.5 weeks of ratings in the season averages we posted a while ago were (as noted in the post) Live + Same Day ratings.

  • salim

    i expected more for greys but hey i’ll take it. good for bones, himym

  • Ram510

    Do happy to see shows like Cougar Town, Nikita, HIMYM, Rules of Engagement and Scandal make the list! Can’t wait for them all to start back up. Too bad I’ll have to wait a long while for Cougar Town and most likely RoE as well.

    But the good news is that Grimm starts early to hold me over!

  • Taylor

    I’m thrilled to see that the Grimm season finale had over 7,000,000 million viewers once you factor in the DVR ratings for the episode. I also find it pretty interesting that 18-49 demo for Grimm is just .1 lower than Smash’s demo ratings. I think that’s also kind of funny since NBC was really hoping that Smash was going to be their next big hit show. Also, the fact that the gap between the overall viewers for Smash and the overall viewers for Grimm is fairly narrow just blows my mind since Grimm is a Friday night show, at least I think the gap between the viewership for the two shows if fairly narrow.

  • Debsafan

    I’m trying to turn my sister onto Grimm. But they are not showing the repeats in the order they were showed the first time. How do they expect to pick up new viewers when they don’t know what’s going on. She like the first show and was looking forward to the second, but it wasn’t the second one it was the 13th one.

  • Lee Holt

    Bones getting it’s normal numbers like it used to on Thursday so even though it seems like Monday was a bad move, I am just happy to see these DVR numbers work in its favor—let’s get 10 seasons Bones!!!!

  • Taylor

    Debsafan, both NBC.com and Hulu currently have every episode from season 1 of Grimm posted on their websites, so perhaps your sister could watch the episodes online. That way she can watch them in the order that they were originally aired.

  • Mickey

    Grimm’s live numbers went up significantly for the finale, and not surprisingly, its DVR numbers went down significantly as well. Its live finale was 1.6, up from a 1.2 the week before when Fringe had its finale, and from a spring average of 1.3. On the other hand, though it’s still in the top spot for % gain, its 69% is lower than what it usually gets, down from 92% the week before.

    So there was a very definite shift from DVRing to live viewing. And I think Fringe finishing the week before had something to do with it. It’ll be interesting to see if Grimm’s live numbers go up once Fringe ends after 13 episodes next season. I think they will, which bodes well for Grimm to have a nice long career.

    As for Supernatural, it will be interesting to see how much of its DVR numbers go live once it is moved off the Friday graveyard.

  • S

    Are the Glee numbers a combination of the 2 episodes, or do the numbers just represent one of the 2 episodes that aired that night. I know that FOX separated them as 2 distinct episodes despite them being aired back to back, so wondering what the numbers represent.

  • Bright

    Hi @Amanda, @Bill and @Robert, I have a suggestion to make. Why don’t you change the “Post Airdate % Viewership Increase from DVR Viewing” for the percentage the post airdate represents in the absolute viewership?

    Example:

    Modern Family-05/16 ABC 3.9 6.2 2.3 27% of the total viewership is post airdate, instead of the you used to 59%.

    I just think it would be a more clear and interesting information (because I always have to calculate it myself in my head), but of course the ones that know that better is you, just wanted to put my two cents. Thanks!

  • Dan S

    I DVR most everything so I can skip commercials. Advertisers don’t care about me since I’m over 50 so no hard feelings I hope.

  • Michael Nicolosi

    for those who haven’t seen grimm or missed a few episodes you can watch all of the season 1 episodes here. http://xfinitytv.comcast.net/tv/Grimm/143120/full-episodes#episode=TvEpisode-1523280

  • LLL

    DAYUM for POI! It skyrockted in total viewers and increased their 18-49 demo. GO POI!

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