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Live+7 DVR Ratings: 'Modern Family' Again Leads Ratings and Viewership Gains,'Grimm' Ranks Number One In Percentage Increases

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June 4th, 2012

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 60  such programs in the data for the week ending May 20.

During week thirty-five of the 2011-12 broadcast season  (May 14, 2012 - May 20, 2012)  Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings gains.  Between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods Modern Family posted a substantial gain of 2.3 adults 18-49 ratings points.

Grimm had the largest percentage gain with a 69% 18-49 ratings increase from DVR viewing.

Modern Family led the absolute average viewership gained from DVR viewing adding  4.338 million viewers via DVR between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-05/16 ABC 3.9 6.2 2.3 59%
2 Glee-05/15 FOX 2.5 3.7 1.2 48%
3 GREY'S ANATOMY-05/17 ABC 4.1 5.3 1.2 29%
4 Criminal Minds-05/16 CBS 3.6 4.8 1.2 33%
5 Grimm-05/18 NBC 1.6 2.7 1.1 69%
6 REVENGE-05/16 ABC 2.0 3.1 1.1 55%
7 NCIS-05/15 CBS 3.6 4.7 1.1 31%
8 HOUSE-05/14 FOX 2.2 3.3 1.1 50%
9 NCIS: LOS ANGELES-05/15 CBS 3.0 4.1 1.1 37%
10 Mentalist, THE-05/17 CBS 2.5 3.5 1.0 40%
11 Person Of Interest-05/17 CBS 2.5 3.5 1.0 40%
12 Family Guy-05/20 FOX 2.6 3.6 1.0 38%
13 How I Met Your Mother-05/14 CBS 3.7 4.7 1.0 27%
14 SMASH-05/14 NBC 1.8 2.8 1.0 56%
15 Law And Order:SVU-05/16 NBC 1.7 2.6 0.9 53%
16 BONES-05/14 FOX 1.9 2.8 0.9 47%
17 Hawaii Five-0-05/14 CBS 2.7 3.6 0.9 33%
18 Two and a Half Men-05/14 CBS 3.9 4.8 0.9 23%
19 Private Practice-05/15 ABC 1.8 2.6 0.8 44%
20 Rules of Engagement-05/17 CBS 2.1 2.8 0.7 33%
21 BACHELORETTE, THE-05/14 ABC 2.6 3.3 0.7 27%
22 MIKE & MOLLY-05/14 CBS 3.4 4.1 0.7 21%
23 AMERICA'S GOT TALENT-TUE-05/15 NBC 3.4 4.1 0.7 21%
24 American Idol-WEDNESDAY-05/16 FOX 4.9 5.6 0.7 14%
25 DON'T Trust The B-APT 23-05/16 ABC 1.9 2.5 0.6 32%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Grimm-05/18 NBC 1.6 2.7 1.1 69%
2 MODERN FAMILY-05/16 ABC 3.9 6.2 2.3 59%
3 Supernatural-05/18 CW 0.7 1.1 0.4 57%
4 AWAKE-05/17 NBC 0.7 1.1 0.4 57%
5 SMASH-05/14 NBC 1.8 2.8 1.0 56%
6 REVENGE-05/16 ABC 2.0 3.1 1.1 55%
7 Law And Order:SVU-05/16 NBC 1.7 2.6 0.9 53%
8 Hart Of Dixie-05/14 CW 0.6 0.9 0.3 50%
9 Cougar Town-05/15 ABC 1.0 1.5 0.5 50%
10 Nikita-05/18 CW 0.4 0.6 0.2 50%
11 LA COMPLEX-05/15 CW 0.2 0.3 0.1 50%
12 HOUSE-05/14 FOX 2.2 3.3 1.1 50%
13 Glee-05/15 FOX 2.5 3.7 1.2 48%
14 BONES-05/14 FOX 1.9 2.8 0.9 47%
15 Private Practice-05/15 ABC 1.8 2.6 0.8 44%
16 Mentalist, THE-05/17 CBS 2.5 3.5 1.0 40%
17 Person Of Interest-05/17 CBS 2.5 3.5 1.0 40%
18 90210-05/15 CW 0.5 0.7 0.2 40%
19 AMERICA'S Top Model-BRIT-05/16 CW 0.5 0.7 0.2 40%
20 Family Guy-05/20 FOX 2.6 3.6 1.0 38%
21 COMMUNITY-05/17 NBC 1.3 1.8 0.5 38%
22 NCIS: LOS ANGELES-05/15 CBS 3.0 4.1 1.1 37%
23 30 ROCK-05/17 NBC 1.4 1.9 0.5 36%
24 Gossip Girl-MON-05/14 CW 0.6 0.8 0.2 33%
25 Criminal Minds-05/16 CBS 3.6 4.8 1.2 33%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-05/16 ABC          9,359         13,697      4,338 46%
2 Mentalist, THE-05/17 CBS         13,092         16,412      3,320 25%
3 NCIS-05/15 CBS         19,054         22,207      3,153 17%
4 Criminal Minds-05/16 CBS         13,676         16,703      3,027 22%
5 NCIS: LOS ANGELES-05/15 CBS         15,194         18,221      3,027 20%
6 Hawaii Five-0-05/14 CBS         11,422         14,423      3,001 26%
7 Person Of Interest-05/17 CBS         13,474         16,268      2,794 21%
8 SMASH-05/14 NBC          5,956           8,611      2,655 45%
9 REVENGE-05/16 ABC          6,897           9,506      2,609 38%
10 Glee-05/15 FOX          6,088           8,623      2,535 42%
11 GREY'S ANATOMY-05/17 ABC         11,443         13,975      2,532 22%
12 Grimm-05/18 NBC          5,102           7,568      2,466 48%
13 BONES-05/14 FOX          7,213           9,515      2,302 32%
14 Two and a Half Men-05/14 CBS         11,547         13,826      2,279 20%
15 HOUSE-05/14 FOX          6,447           8,633      2,186 34%
16 Law And Order:SVU-05/16 NBC          5,555           7,672      2,117 38%
17 Family Guy-05/20 FOX          5,349           7,248      1,899 36%
18 How I Met Your Mother-05/14 CBS          8,575         10,408      1,833 21%
19 MIKE & MOLLY-05/14 CBS         11,787         13,590      1,803 15%
20 Private Practice-05/15 ABC          6,811           8,597      1,786 26%
21 AMERICA'S GOT TALENT-MON-05/14 NBC         10,480         12,248      1,768 17%
22 SCANDAL-05/17 ABC          7,334           9,071      1,737 24%
23 AMERICA'S GOT TALENT-TUE-05/15 NBC         10,583         12,219      1,636 16%
24 American Idol-WEDNESDAY-05/16 FOX         17,682         19,257      1,575 9%
25 Touch-05/17 FOX          6,017           7,567      1,550 26%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
  • martin

    Yay for Smash & Grimm! my 2 favorite shows!!

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