‘Secret Millionaire’ Opens with ABC’s Top Regular Summer Audience in the Slot since July ’08

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via press release

ABC’s Repeat “AFHV” Earns Second in the 7pm Hour in Viewers and Young Adults


Surging Over its Lead-in at 8pm, ABC’s Opener of “Secret Millionaire” Pulls the Net’s Biggest Summertime Audience in the Hour with Regular Programming Since July ’08


Building Against the “Miss USA Pageant” from 9-11pm, ABC’s Season Premiere of “EM: Weight Loss Edition” Finished as the No.1 Series in its 2-Hour Slot in A18-49


Sunday Night (7:00-11:00 p.m.)

With a repeat “AFHV” leading into the season openers of “Secret Millionaire” and “EM: Weight Loss Edition,” ABC ran in a virtual tie with NBC’s all-original lineup in Adults 18-49, which included the “2012 Miss USA Pageant” (1.4/4 vs. 1.5/4 – pacing within 1-tenth of a rating point and tied in audience share).


“America’s Funniest Home Videos” (7:00-8:00 p.m.)

During the 7 o’clock hour, ABC’s repeat “America’s Funniest Home Videos” took second to CBS’ “60 Minutes” in Total Viewers (4.8 million) and Adults 18-49 (1.2/4).


“Secret Millionaire” (8:00-9:00 p.m.)

Building on its lead in at 8:00 p.m. by double digits with viewers (+17%) and young adults (+25%), ABC’s season premiere of “Secret Millionaire” (5.6 million and 1.5/5) earned second in its hour, gaining audience throughout its telecast.


  • “Secret Millionaire” produced ABC’s top summertime (Memorial Day-Labor Day) numbers with regular programming in the time period since 2008 in Total Viewers, and since 2009 in Adults 18-49 – since 7/6/08 and 8/30/09, respectively.


“EM: Weight Loss Edition” (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC’s season opener of “EM: Weight Loss Edition” finished as the No. 1 series among Adults 18-49 (1.5/4) in its 2-hour time period.


  • From its first hour to its second hour opposite competition from the “Miss USA Pageant,” the ABC unscripted series grew by 9% in Total Viewers (4.4 million to 4.8 million) and by 14% in Adults 18-49 (1.4/4 to 1.6/4).




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