‘ABC World News with Diane Sawyer’ Closes Total Viewing Gap with ‘NBC Nightly News’ by 3%

via press release:

“ABC World News with Diane Sawyer” Closes Total Viewing Gap with “NBC Nightly News” by 3%

and Slashes Demo Gap by 26%, Season-to-Date


Season-to-Date, “ABC World News” is in Most Competitive Position in Three Years


For the holiday week of May 28, 2012, “ABC World News with Diane Sawyer” averaged 6.94 million Total Viewers and a 1.4 rating/6 share/1.75 million in Adults 25-54, according to Nielsen Media Research.


Season-to-date, “World News” is narrowing its gaps with “NBC Nightly News” among both Total Viewers (-3%) and Adults 25-54 (-26%), posting its smallest Total Viewer (1.03 million) and news demo margins (353,000) with the NBC program in 3 years – since the 2008-09 season.


“World News” outperformed the “CBS Evening News” by 1.098 million Total Viewers and by 44,000 Adults 25-54.


NOTE: Due to the Memorial Day holiday on Monday 5/28/12, all three programs were coded specials and were excluded from the average.  Also, due to the NHL Stanley Cup Finals Game 1 on Wed (5/30), “Nightly News” was retitled “NBC-Nitely- News” and was excluded from the average.  ABC’s and CBS’ weekly averages are based on 4 days (Tues-Fri), while NBC’s weekly average is based on 3 days (Tues, Thurs and Fri).


“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.




EVENING NEWS (Week of May 28, 2012)


  Total Viewers     Adults 25-54    Households
ABC       6,944,000 1.4/6;  1,749,000   4.7/10
NBC   7,869,000 1.8/7;  2,204,000   5.3/11
CBS   5,846,000 1.4/6;  1,705,000   4.0/ 8


Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 5/28/12, 5/21/12 & 5/30/11.  Most Current – 2011-2012 Season (9/19/11 – 6/3/12) and 2010-2011 Season (9/20/11 – 6/4/11)

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