'CBS Evening With Scott Pelley' Ties With ABC in Adults 25-54

Categories: Evening News TV Ratings,Press Releases

Written By

June 5th, 2012

via press release:

THE “CBS EVENING NEWS WITH SCOTT PELLEY” TIES WITH ABC IN ADULTS 25-54 FOR THE WEEK ENDING JUNE 1 AND IS THE ONLY NETWORK EVENING NEWS BROADCAST TO POST GAINS IN THAT KEY DEMOGRAPHIC

THE “CBS EVENING NEWS WITH SCOTT PELLEY” POSTS YEAR-TO-YEAR RATINGS GAINS, UP +11% IN HOUSEHOLDS, +8% IN VIEWERS AND +17% IN ADULTS 25-54 FOR THE WEEK

 

            The CBS EVENING NEWS WITH SCOTT PELLEY tied with ABC in adults 25-54, according to Nielsen live plus same day ratings for the week ending June 1. The CBS EVENING NEWS WITH SCOTT PELLEY was the only network evening news broadcast to post gains in that key demographic

            The CBS EVENING NEWS WITH SCOTT PELLEY posted year-to-year ratings gains for the week among households (4.0/08 from 3.6/08, +11%), viewers (5.85m from 5.41m, +8%) and adults 25-54 (1.4/06 from 1.2/05, +17%).

            Editor’s Note: The three network evening news broadcasts were “specials” on Monday, May 28, in both years due to the Memorial Day holiday.

 
  • Steve Perry

  • Steve Perry
  • Steve Perry
  • Steve Perry

    ====================
    FL0612 Demographics
    ====================

    From June 12 – 18, 2012 Quinnipiac University surveyed 1,697 registered voters in Florida with a margin of error of +/- 2.4 percentage points.

    PARTY IDENTIFICATION – Generally speaking, do you consider yourself a Republican,
    a Democrat, an Independent, or what?

    REGISTERED VOTERS….
    Weighted UnWeighted
    Percent Frequency
    PARTY IDENTIFICATION
    Republican 29% 555
    Democrat 32 490
    Independent 35 580
    Other/DK/NA 5 72

    PHONE DISTRIBUTION
    Cell only 20% 202
    Land Line only 11 180
    Both, cmp from cell sample 9 144
    Both, cmp from land sample 60 1171

    RACE
    White 69% 1383
    Black 13 115
    Hispanic 12 115
    Other/DK/NA 6 84

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