Premieres of Original Series 'Care Bears: Welcome to Care-A-Lot' and 'Kaijudo: Rise of the Duel Masters' Power 'The Hub' To Best Performance in Six Months

Categories: Network TV Press Releases

Written By

June 5th, 2012

via press release:

PREMIERES OF ORIGINAL SERIES ‘CARE BEARS: WELCOME TO CARE-A-LOT’

AND ‘KAIJUDO: RISE OF THE DUEL MASTERS’ POWER NETWORK

TO BEST WEEKLY PERFORMANCE IN SIX MONTHS

Strong Weekly Performance also Fueled by Season Two Premiere of “Pound Puppies,” 30th Anniversary Presentation of “E.T. The Extra-Terrestrial” and Continued Momentum of Original Series

 

Hub TV Marathon Premiere of “Lois & Clark: The New Adventures of Superman”

Delivers Major Audience Growth

 

LOS ANGELES – The Hub TV Network blasted into the post holiday summer season with strong premiere performances of its original series “Care Bears: Welcome to Care-a-Lot” and “Kaijudo: Rise of the Duel Masters” powering the network to its best week in six months among key target demographics for the week of May 28 – June 3.

 

Also pacing the outstanding week for The Hub were solid audience deliveries for the season two premiere of its popular animated series “Pound Puppies,” the special 30th anniversary presentation of the iconic film “E.T. The Extra-Terrestrial,” and significant year-over-year increases for the network’s key original series including “Transformers Rescue Bots,” R.L. Stine’s The Haunting Hour: The Series,” “The Aquabats! Super Show!” and “Family Game Night.”

With this week’s success, in Total Day The Hub has now demonstrated year-to-year gains for 22 consecutive weeks among Kids 2-11, Adults 18-49, Persons 2+.

Week of May 28 - June 3, 2012

 

Daypart Performance (all times ET)

  • The week’s strong performance represents The Hub’s best Total Day (Monday – Sunday, 6 a.m. 6 a.m.), performance in six months Kids 6-11, Kids 2-11, Women 18-49, Adults 18-49, Households and Persons 2+.
  • In Total Day, The Hub earned year-to-year delivery gains among Kids 6-11 (+39%, 25,000), Kids 2-11 (+69%, 49,000), Women 18-49 (+57%, 22,000), Adults 18-49 (+67%, 45,000), Persons 2+ (+61%, 116,000) and Households (+43%, 73,000).
  • In Prime (Monday – Sunday, 8 p.m. – 11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+53%, 49,000), Women 18-49 (+25%, 25,000), Adults 18-49 (+57%, 55,000), Persons 2+ (+65%, 155,000) and Households (+52%, 100,000).

Programming Highlights (all times ET)

  • The series premiere of The Hub’s original series “Care Bears: Welcome to Care-a-Lot” (Saturday, 8 a.m.) earned year-to-year delivery gains among Kids 6-11 (+108%, 81,000), Kids 2-11 (+284%, 215,000), Women 18-49 (+9900%, 100,000), Adults 18-49 (+2433%, 152,000), Persons 2+ (+483%, 402,000) and Households (+292%, 204,000).
  • The season two premiere of The Hub’s original series “Pound Puppies” (Saturday, 9 a.m.) earned year-to-year delivery gains among Kids 2-11 (+105%, 166,000), Women 18-49 (+119%, 46,000), Adults 18-49 (+109%, 96,000), Persons 2+ (+121%, 299,000) and Households (+100%, 176,000).

·    Part one of the three-part premiere of The Hub’s original series “Kaijudo: Rise of the Duel Masters” (Saturday, 8 p.m.) earned year-to-year delivery gains among Women 18-49 (+52%, 50,000) and Adults 18-49 (+42%, 84,000).

  • The Hub’s network debut of “E.T. The Extra-Terrestrial” (Friday, 9 p.m. – 11:30 p.m.) earned year-to-year delivery gains among Kids 6-11 (+53%, 52,000), Kids 2-11 (+127%, 109,000), Women 18-49 (+213%, 47,000), Adults 18-49 (+457%, 128,000) and Persons 2+ (+214%, 342,000).
  • In a special 6-hour marathon introducing the Hub TV premiere of “Lois & Clark: The New Adventures of Superman” (Sunday, 8 p.m. – 2 a.m.) earned year-to-year delivery gains among Women 18-49 (+57%, 22,000), Adults 18-49 (+182%, 62,000), Persons 2+ (+142%, 157,000) and Households (+119%, 118,000).
  • In its Sunday, 10 p.m., time slot, “Lois & Clark: The New Adventures of Superman” delivered year-to-year delivery gains among Kids 6-11 (+145%, 27,000), Kids 2-11 (+300%, 44,000), Women 18-49 (+867%, 29,000), Adults 18-49 (+833%, 84,000), Persons 2+ (+781%, 229,000) and Households (+605%, 148,000).
  • A new episode of “The Aquabats! Super Show!” (Saturday, 11 a.m.) earned year-to-year delivery gains among Kids 6-11 (+65%, 71,000), Kids 2-11 (+44%, 130,000), Persons 2+ (+23%, 206,000) and Households (+28%, 137,000).

·    “R.L. Stine’s The Haunting Hour: The Series” (Saturday, 5 p.m.) earned year-to-year delivery gains among Kids 6-11 (+115%, 43,000), Kids 2-11 (+154%, 66,000), Women 18-49 (+950%, 42,000), Adults 18-49 (+219%, 86,000), Persons 2+ (+155%, 194,000) and Households (+100%, 124,000).

  • ·    “Family Game Night” (Sunday, 7 p.m.) earned year-to-year delivery gains among Kids 6-11 (+23%, 43,000), Kids 2-11 (+68%, 67,000), Women 18-49 (+222%, 29,000), Adults 18-49 (+38%, 47,000), Persons 2+ (+32%, 135,000) and Households (+15%, 83,000).
  • “Transformers Rescue Bots” (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 6-11 (+26%, 44,000), Kids 2-11 (+26%, 91,000), Women 18-49 (+127%, 25,000) and Persons 2+ (+5%, 160,000).

(Source: Nielsen; program based dayparts; most current; 5/28/12-6/3/12 vs 5/30/11-6/5/11; growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies.  The network extends its content through a robust and engaging online presence at www.hubworld.com.  The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 64 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.

 

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork

 
  • Mary

    What about Jem and the Holgrams? It has disappeared from the Hub lineup! Bring back Jem!!!

  • iggy.

    I found out the other day that cartoonists are working on season 3 of “Dan Vs,” though it seems to be demoted from 8pm to 3pm on Saturdays.

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