Ratings Notes for Adult Swim, TBS, Cartoon Network, TNT & TruTV : NBA Playoffs, + ‘The Eric Andre Show’, ‘Adventure Time’, ‘Metalocalypse’, ‘Men at Work’ & ‘Hardcore Pawn’
via press release
Kicking off the first week of June 2012, Adult Swim ranked as television’s #1 network for Total Day Delivery of young adults 18-34 & 18-24, as well as men 18-24. In Prime Time, Adult Swim also ranked #4 among basic cable networks for delivery of adults 18-34. Overall, Adult Swim programming accounted for 14 of the top 50 telecasts of the week on basic cable among adults 18-34, and 17 of the top 50 telecasts of the week among adults 18-24, both more than any other network.
Now in its third week, Adult Swim’s newest original comedy series, The Eric Andre Show, on Sunday night (12:30 a.m.), earned mostly double-digit delivery gains across key young adult and young male demos vs. the same time period in 2011. Average delivery among adults 18-34 (398,000) increased by 24%, adults 18-24 (237,000) by 32%, men 18-34 (265,000) by 30%, men 18-24 (150,000) by 25% and men 18-49 (361,000) by 6%.
Among Adult Swim original programming, Metalocalypse (Sunday, 12:15 a.m.) increased delivery of adults 18-34 (482,000) by 27% and adults 18-24 (282,000) by 37% and adults 18-49 (662,000) by 6%. Eagleheart (Thursday, 12:30 a.m.) ranked #1 in its timeslot among adults & men 18-24; Deadman Wonderland (Saturday, 12:30 a.m.) ranked #1 in it is timeslot among adults 18-24 and men 18-34 & 18-24; and Casshern Sins (Saturday, 1 a.m.) ranked #1 in its timeslot among men 18-34 & 18-24.
For the first week of June 2012, Cartoon Network ranked as television’s #1 network for early prime (7-9 p.m.) delivery of boys 2-11, 6-11 & 9-14. Total Day delivery figures for the week also grew among kids 6-11 (up 2%, 440,000) and kids 9-14 (up 13%, 373,000).
Across the week, Cartoon Network ranked as the #1 television network (broadcast & cable) among all boys on Monday, Tuesday, Thursday and Friday night—and #1 among boys 2-11 & 6-11 on Wednesday and Saturday Night (7-9 p.m.). Compared to the same time period last year, Wednesday, Thursday and Friday nights posted mostly double-digit delivery gains among all kids and boys demos, ranging between 6% and 48%.
Among its recurring original animated comedy series, Regular Show (Monday, 8 p.m.) scored as the #1 telecast of the week among boys 6-11, and the #1 telecast of the day among boys 2-11 & 9-14. A Tuesday night 6 p.m. telecast of Regular Show ranked #1 for the week among boys 9-14. Additional original programming that ranked #1 in its respective time period among all boys include Adventure Time (Monday, 7 p.m. & 7:30 p.m.), MAD (Monday, 8:45 p.m.), The Amazing World of Gumball (Tuesday, 7 p.m.), Level Up (Tuesday 8 p.m.) and many of their encore airings throughout the week.
Through Game 4 of the Western Conference Finals, The 2012 NBA Playoffs on TNT are the second most-watched (based on viewers) and second highest-rated playoffs ever on the network.
From the beginning of the 2012 NBA Playoffs on TNT, the network has won the night vs. ad-supported cable 22 times among adults 18-34, adults 18-49, men 18-49 and men 25-54.
Source: Nielsen Media Research. Based on Live+SD. All Ad-Supported Cable Telecasts, Total Day; (4/28/2012- 5/3/2012, 5/5/2012-5/10/2012, 5/12/2012, 5/14/2012-5/16/2012, 5/19/2012-5/22/2012, 5/27/2012, 5/29/2012, 5/31/2012, 6/2/2012).
The Big Bang Theory delivered nine of basic cable’s Top 10 sitcom telecasts for the week, led by the Tuesday 10 p.m. (ET/PT) episode with 3.1 million viewers. On Thursday night, TBS’s new original sitcom Men at Work drew more than 2 million viewers and ranked among basic cable’s Top 10 sitcom telecasts for the week with adults 18-34 (671,000) and adults 18-49 (1.3 million).
truTV’s breakout hit Hardcore Pawn (Tuesday 9 p.m.) drew 1.4 million viewers and ranked among cable’s Top 5 entertainment programs in its timeslot with men 18-49. The show also posted double-digit growth across the board compared to the same timeslot last year.