VH1’s ‘Basketball Wives’ Reunion Part One Drives The Network to #1 Among women 18-49 on Monday Night
via press release:
VH1’S “BASKETBALL WIVES” REUNION PART ONE DRIVES THE NETWORK TO #1 AMONG WOMEN 18-49 ON MONDAY NIGHT
3.4 Million Total Viewers Tune In to Special Telecast
NEW YORK, NY – June 5, 2011 – VH1 kicked summer into high gear this past Monday evening as the “Basketball Wives” Reunion Part One scored a 1.5 in the key adult 18-49 demoduring its 8PM* premiere—up +15% over the average for season four premiere telecasts.
The “Basketball Wives” Reunion Part One averaged 2.2 million Total Viewers –up +16% from the season average. When combined with the 10PM* encore , the reunion was seen by over 3.4 million people.
In social media, the “Basketball Wives” reunion generated 15 trending topics on Twitter and secured the number one spot throughout the reunion airing. According to SocialGuide “Basketball Wives” was the #2 show on television for non-sports cable programs.
At 9:00pm*, VH1’s first hour-long scripted series “Single Ladies“ continued in its winning ways, averaging a 1.2 in the adult 18-49 demo.
Both “Single Ladies” and “Basketball Wives” made VH1 the #1 cable network among women 18-49 for Monday primetime.
“Single Ladies“ is a romantic comedy series about Keisha (LisaRaye McCoy), April (Charity Shea) and Raquel (Denise Vasi)– three best friends with different philosophies on love, sex and relationships, proving not all women have the same desires. Set in the world of Atlanta fashion, music and celebrity, “Single Ladies” asks the question: What do women really want?
Executive producers include Queen Latifah, Shakim Compere, and Shelby Stone for Flavor Unit Entertainment. Executive producers also include Maggie Malina, Alex A. Motlagh for POPfilms, Stacy A. Littlejohn, and Tamra Davis. Executive producing for VH1 are Jill Holmes and Jeff Olde. “Single Ladies” was written and created by Stacy A. Littlejohn and directed by Tamra Davis.
In season four of “Basketball Wives” two new ladies altered the ever-changing landscape and dynamic among the women. Newcomer Kesha Nichols survived every girl’s worst nightmare, having her engagement broken off by her ball-playing fiancé via email shortly before their wedding. Kenya Bell proceeded in finalizing her divorce from a basketball star, while continuing to allay her notorious controversial reputation with the other ladies. Shaunie O’Neal continued to establish herself as a business mogul, while Evelyn Lozada and Jennifer Williams’ 12-year friendship remained in a precarious position. Strong-willed Tami Roman continued to be a force to be reckoned with both socially and in business. While Royce Reed and Suzie Ketcham attempted to navigate uncharted waters as new chapters both opened in their lives.
Shed Media produces “Basketball Wives” Executive producing for Shed Media are Nick Emmerson, Jennifer O’Connell, Alex Demyanenko and Sean Rankine. Tom Huffman is a consulting producer. Shaunie O’Neal and Phil Robinson are executiveproducers. Executive producing for VH1 are Jill Holmes, Noah Pollack and Jeff Olde.
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 98 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile and extensive video on VH1.com. Connect with VH1 at VH1.com.
* All times ET/PT