VH1's 'Basketball Wives' Reunion Part One Drives The Network to #1 Among women 18-49 on Monday Night

Categories: Network TV Press Releases

Written By

June 5th, 2012

via press release:


3.4 Million Total Viewers Tune In to Special Telecast


NEW YORK, NY – June 5, 2011 VH1 kicked summer into high gear this past Monday evening as the Basketball WivesReunion Part One scored a 1.5 in the key adult 18-49 demoduring its 8PM* premiere---up +15% over the average for season four premiere telecasts.

The “Basketball Wives” Reunion Part One averaged 2.2 million Total Viewers --up +16% from the season average. When combined with the 10PM* encore , the reunion was seen by over 3.4 million people.


In social media, the “Basketball Wives” reunion generated 15 trending topics on Twitter and secured the number one spot throughout the reunion airing. According to SocialGuide “Basketball Wives” was the #2 show on television for non-sports cable programs.


At 9:00pm*, VH1’s first hour-long scripted series  "Single Ladies" continued in its winning ways, averaging a 1.2 in the adult 18-49 demo.

Both “Single Ladies” and “Basketball Wives” made VH1 the #1 cable network among women 18-49 for Monday primetime.


"Single Ladies" is a romantic comedy series about Keisha (LisaRaye McCoy), April (Charity Shea) and Raquel (Denise Vasi)– three best friends with different philosophies on love, sex and relationships, proving not all women have the same desires. Set in the world of Atlanta fashion, music and celebrity, “Single Ladies” asks the question: What do women really want?


Executive producers include Queen Latifah, Shakim Compere, and Shelby Stone for Flavor Unit Entertainment. Executive producers also include Maggie Malina, Alex A. Motlagh for POPfilms, Stacy A. Littlejohn, and Tamra Davis.  Executive producing for VH1 are Jill Holmes and Jeff Olde.  “Single Ladies” was written and created by Stacy A. Littlejohn and directed by Tamra Davis.

In season four of “Basketball Wives two new ladies altered the ever-changing landscape and dynamic among the women.  Newcomer Kesha Nichols survived every girl's worst nightmare, having her engagement broken off by her ball-playing fiancé via email shortly before their wedding.  Kenya Bell proceeded in finalizing her divorce from a basketball star, while continuing to allay her notorious controversial reputation with the other ladies. Shaunie O’Neal continued to establish herself as a business mogul, while Evelyn Lozada and Jennifer Williams' 12-year friendship remained in a precarious position. Strong-willed Tami Roman continued to be a force to be reckoned with both socially and in business. While Royce Reed and Suzie Ketcham attempted to navigate uncharted waters as new chapters both opened in their lives.

Shed Media produces “Basketball Wives” Executive producing for Shed Media are Nick Emmerson, Jennifer O’Connell, Alex Demyanenko and Sean Rankine. Tom Huffman is a consulting producer. Shaunie O’Neal and Phil Robinson are executiveproducers.  Executive producing for VH1 are Jill Holmes, Noah Pollack and Jeff Olde.

connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 98 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile and extensive video on VH1.com. Connect with VH1 at VH1.com.

* All times ET/PT

  • Mae

    I just wonder do these women ever go back and watch the episode to realize their own behavior??? Evelyn def has issues (you aint all that), and Tammi OMFG….really really “keep it real” for real you are probabaly the lowest of the lowest, I so loved you in the begining and you turned into this angry soul…and to be honest there ain’t enough counseling in the world to fix your issues you are just angry over (idk whatever happened in your past maybe) we have all gone through terrible things in our lives but to belittle people the way you do is beyond crazy….Kiesha I’m sure you have your own issues but stand up for yourself don’t let these girls break you!! Jen / Eve I have watched this show since jump and I still can’t understand what in the hell happened between you too and why, and please the whole she twittered or blogged….12 years you guys were friends you don’t throw that away at the drop of a dime….you guys need to talk together ALONE with no BIG ASS MOUTH BUllY Tammi around to put her stupid comments into it! And please Suzie just leave the show it’s embarrassing to watch you (do you not watch this back and see yourself)??? You are def. nobody on this shows friend you talk crap the minute any one of them leaves the room!!! Peace Out Girls find yourselves…be happy.

  • jazz

    Well, we watch hoping for a change and get BS. Anyway it’s over there will be a season 5 but it will be the last. I’m sure the polygrap test Jen is dumb enough to take is corrupt too.

  • Minnow

    I wish the reunion would have been real and not staged for damage control.

    Take it on the chin ladies and let the blows fall as they may with a real audience and host. It was very obvious that it was rigged to favor the ones that were really contentious-Tami, Evelyn, Shaunie. The clips that were shown were to show bad moments and embarassing moments of the others.
    The comments from John Salley was obviously partial to these (3). The digs and snipes toward the other women were anything but manly and quite messy and meant to show those (3) a more flattering light. Shaunie’s segment was about her daughter’s birthday party and her visit with her pastor pleeeasse. We all saw scenes of her twoface actions. They did not even focus on Susie and her instigating keeping up trouble self, and even used her to add a little of the name calling, because the usual suspects were not being shown in that light this reunion. Give us a little more credit for details.
    Even though she wants to portray herself as trying I think that Shaunie was the biggest instigator of this disaster, either it was a gamble for ratings that went wrong or she is not the “long-time” friend that she claims to these women. She as a friend could have called for a halt to those actions befor they got really bad. I could not imagine not being able to tell my friends hold it girlfriend you are making an a%% of yourself and they not pull up and listen, thats what friends do, they are your conscience, mirror, and referee if need be. But then she also was the producer so bottomline is that it was more about the almighty $ than about friendship.

    And I take offense to a remark made on tonight’s show (#2). That viewers see a few minutes of a person on the show and blow it out of proportion that it is not who the women are, and that they (we as viewers) have too much time on our hands especially when we get worked up by certain scenes and blog or/and make comments (paraphasing).
    Well sister, you ladies chose to go on a reality show, the operative word being “reality” so when we see certain characteristics played out each week
    would it not be safe to say this may be a true picture or close to the person they are? Unless of course the nosense is SCRIPTED!!!! And since our viewing is how your ratings are determined and therefore pays the bills (along with advertising for our benefit) wouldn’t you say that it’s a good thing we have TO MUCH TIME ON OUR HANDS. I’M JUST SAYING!!! And as Rev Al would say- GOTCHA! LOL

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