via press release:
NBCUNIVERSAL'S 'MAURY' MARKS ONE YEAR MILESTONE AS SHOW
IS #1 TALKER IN KEY DEMOS FOR 52 STRAIGHT WEEKS!
Show up 14% in HH Season-To-Date and Up Across-The-Board
Vs. Last Year in Demos and Viewers
(Stamford, CT. June 6, 2012)--NBCUniversal's MAURY, hosted by Maury Povich, has reached a significant milestone as the show has been the #1 talker in key demos for one solid year--52 straight weeks.
For the week of May 21, MAURY, now in its 14th season, is also up 14% in HH from the same week last year. (2.4 vs. 2.1). Also, the show is up 4% for May 2012 vs. May 2011. (2.4 vs. 2.3)
Additionally, MAURY has shown growth in HH and all key demos for the 2011-12 season vs. the 2010-11 season.
| Live+SD US AA% & (000) | |||||||||
| SEASON | PROGRAMS |
HHLD |
P2+ |
F18-34 |
F18-49 |
F25-54 |
P18-34 |
P18-49 |
P25-54 |
| 2010-11 | MAURY (AT) |
2.1 |
3040 |
1.5 |
1.5 |
1.4 |
1.1 |
1.2 |
1.2 |
| 2011-12 | MAURY (AT) |
2.4 |
3313 |
1.7 |
1.6 |
1.6 |
1.2 |
1.3 |
1.3 |
|
+14% |
+9% |
+13% |
+7% |
+14% |
+9% |
+8% |
+8% |
Maury For the Week of 5/21/12
- Households: 2.4 rating. +14% (2.4 vs. 2.1) vs. the same week last year.
- Total Viewers: 3,292,000. +11% (3,292,000 vs. 2,971,000) vs. the same week last year.
- Women 18-34: 1.7 Rating. +6% (1.7 vs. 1.6) vs. the same week last. The #1 syndicated talk show. The #1 syndicated talk show for the last 52 weeks.
- Women 18-49: 1.8 Rating. +6% (1.8 vs. 1.7) vs. the prior week and +29% (1.8 vs. 1.4) vs. the same week last year. The #1 syndicated talk show. The #1 syndicated talk show for the last 52 weeks. Growing the last few weeks (1.5, 1.7, 1.8). Equals the 2011-12 season high. The most year-to-year growth among all the syndicated talk shows.
- Women 25-54: 1.7 Rating. +31% (1.7 vs. 1.3) vs. the same week last year. The #1 syndicated talk show (tie with Dr. Phil).
- Adults 18-34: 1.2 Rating. +9% (1.2 vs. 1.1) vs. the same week last year. The #1 syndicated talk show. The #1 syndicated talk show for the last 52 weeks.
- Adults 18-49: 1.3 Rating. +8% (1.3 vs. 1.2) vs. the same week last year. The #1 syndicated talk show. The #1 syndicated talk show for the last 52 weeks.
- Adults 25-54: 1.4 Rating. +17% (1.4 vs. 1.2) vs. the same week last year. The #1 syndicated talk show. The #1 syndicated talk show for the last 26 weeks.
