NBCUniversal's 'Maury' Marks One-Year Milestone as Show is #1 Talker in Key Demos for 52 Straight Weeks

Categories: Press Releases

Written By

June 6th, 2012

via press release:

NBCUNIVERSAL'S 'MAURY' MARKS ONE YEAR MILESTONE AS SHOW
 IS #1 TALKER IN  KEY DEMOS FOR 52 STRAIGHT WEEKS!
Show up 14% in HH  Season-To-Date and Up Across-The-Board
  Vs. Last Year in Demos and Viewers
(Stamford, CT.  June 6, 2012)--NBCUniversal's MAURY, hosted by Maury Povich, has reached a significant milestone as the show has been the #1 talker in key demos for one solid year--52 straight weeks.
For the week of May 21, MAURY, now in its 14th season, is also up 14% in HH from the same week last year.  (2.4 vs. 2.1).  Also, the show is up 4% for May 2012 vs. May 2011. (2.4 vs. 2.3)
Additionally, MAURY has shown growth in HH and all key demos for the 2011-12 season vs. the 2010-11 season. 
Live+SD US AA% & (000)
SEASON PROGRAMS

HHLD

P2+

F18-34

F18-49

F25-54

P18-34

P18-49

P25-54

2010-11 MAURY (AT)

2.1

3040

1.5

1.5

1.4

1.1

1.2

1.2

2011-12 MAURY (AT)

2.4

3313

1.7

1.6

1.6

1.2

1.3

1.3

   

+14%

+9%

+13%

+7%

+14%

+9%

+8%

+8%

 

 Maury For the Week of 5/21/12

  • Households:  2.4 rating+14% (2.4 vs. 2.1) vs. the same week last year.
  • Total Viewers: 3,292,000.   +11% (3,292,000 vs. 2,971,000) vs. the same week last year.
  • Women 18-34:  1.7 Rating.  +6% (1.7 vs. 1.6) vs. the same week last.  The #1 syndicated talk show.  The #1 syndicated talk show for the last 52 weeks.
  • Women 18-49:  1.8 Rating.  +6% (1.8 vs. 1.7) vs. the prior week and +29% (1.8 vs. 1.4) vs. the same week last year.  The #1 syndicated talk show.  The #1 syndicated talk show for the last 52 weeks.  Growing the last few weeks (1.5, 1.7, 1.8).  Equals the 2011-12 season high.  The most year-to-year growth among all the syndicated talk shows.
  • Women 25-54:  1.7 Rating.  +31% (1.7 vs. 1.3) vs. the same week last year.  The #1 syndicated talk show (tie with Dr. Phil).
  • Adults 18-34:  1.2 Rating.  +9% (1.2 vs. 1.1) vs. the same week last year.  The #1 syndicated talk show.  The #1 syndicated talk show for the last 52 weeks. 
  • Adults 18-49:  1.3 Rating.  +8% (1.3 vs. 1.2) vs. the same week last year.  The #1 syndicated talk show.  The #1 syndicated talk show for the last 52 weeks. 
  • Adults 25-54:  1.4 Rating.  +17% (1.4 vs. 1.2) vs. the same week last year.  The #1 syndicated talk show.  The #1 syndicated talk show for the last 26 weeks.
 
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