Univision's Broadcast of Mexico v. Brazil Reaches 6.2 Million Viewers

Categories: Network TV Press Releases

Written By

June 6th, 2012

via press release:

UNIVISION’S BROADCAST OF MEXICO VS. BRAZIL REACHES 6.2 MILLION VIEWERS AND HELPS MAKE UNIVISION NO. 1 BROADCAST NETWORK ON SOCIAL TV FOR THE WEEK


MIAMI, Fl – JUNE 6, 2012 – Univision Network’s live coverage of the Mexico vs. Brazil international friendly on Sunday, June 3 reached 6.2 million Total Viewers 2+ who tuned in to all or part of the match. Airing from Cowboys Stadium in Arlington, TX at 2:30 p.m. ET, the match averaged 3.3 million Total Viewers 2+, 1.1 million Adults 18-34 and 1.9 Adults 18-49. According to Trendrr the match also made Univision the No. 1 broadcast network on Social TV for the week (May 28 to June 4) with 322,316 total volume of activity for the week.

 

The Mexico vs. Brazil match also averaged more Total Viewers, Adults and Men than Game 1 and Game 2 of the NHL Stanley Cup Finals on NBC. Performance bested Saturday’s Game 2 of the NHL Finals by +13% among Total Viewers 2+, +77% with Adults 18-34, +40% with Adults 18-49, +76% with Men 18-34 and +46% with Men 18-49.

 

Locally, the international friendly featuring Mexico and Brazil made Univision the No. 1 broadcast station in its time period in the following markets:

  • Among Total Viewers 2+ in Los Angeles, New York, Miami, Houston, Dallas, San Francisco and Phoenix
  • Among Adults 18-49 and  Adults 18-34 in Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Francisco, Phoenix and Sacramento

 

During Univision’s coverage of the Mexico vs. Brazil match, Univision local stations had higher viewership than the ABC, CBS, NBC and FOX stations combined in the following markets:

  • Among Total Viewers 2+ in Los Angeles, Houston
  • Among Adults 18-49 in Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Francisco and Sacramento
  • Among Adults 18-34 in Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Francisco, Phoenix and Sacramento

 

Sunday’s soccer match between Mexico and Brazil was also the No. 1 broadcast program of the day in the following local markets:

  • Among  Total Viewers 2+ in Los Angeles and Houston
  • Among Adults 18-49 in Los Angeles, Chicago, Dallas and Phoenix
  • Among Adults 18-34 in Los Angeles, Dallas, San Francisco and Phoenix

 

Source:  The Nielsen Company NPM Sat 6/2/12 and Nielsen Fast Nationals Sunday 6/3/12.  Reach figure based on Nielsen Fast Cume w/ 6+ minute qualifier.  The Nielsen Company, NSI, Sunday (6/3/12), Mexico vs. Brazil soccer match aired from 2:30pm-5:00pm EST, live game across time zones.  Total Day is defined as 6:00am-2:00am.  Live+SD.

 
  • Bill

    Thanks for posting the Soccer ratings

  • TatiG

    Forget about hockey, Soccer is the real growth sport. Goes to show that men hitting each other does not necessarily translate into ratings.

    Soccer is not a collision sport, it’s a skill sport. It’s a good show the entire family. Call it gay all you want, but it’s growing in the US.

  • Joseph

    Most Hispanics in the U.S. are of Mexican ancestry, so that’s why the game did so well in he ratings, especially in the Southwest.

    A U.S./Mexico soccer game on Univision would probably be the most-watched Spanish-language soccer telecast ever, and probably the most-watched soccer game ever on U.S. television outside of perhaps the Men’s (or women’s, if the U.S. is in it) World Cup championship game.

© 2014 Tribune Digital Ventures