Univision’s Broadcast of Mexico v. Brazil Reaches 6.2 Million Viewers

via press release:

UNIVISION’S BROADCAST OF MEXICO VS. BRAZIL REACHES 6.2 MILLION VIEWERS AND HELPS MAKE UNIVISION NO. 1 BROADCAST NETWORK ON SOCIAL TV FOR THE WEEK


MIAMI, Fl – JUNE 6, 2012 – Univision Network’s live coverage of the Mexico vs. Brazil international friendly on Sunday, June 3 reached 6.2 million Total Viewers 2+ who tuned in to all or part of the match. Airing from Cowboys Stadium in Arlington, TX at 2:30 p.m. ET, the match averaged 3.3 million Total Viewers 2+, 1.1 million Adults 18-34 and 1.9 Adults 18-49. According to Trendrr the match also made Univision the No. 1 broadcast network on Social TV for the week (May 28 to June 4) with 322,316 total volume of activity for the week.

 

The Mexico vs. Brazil match also averaged more Total Viewers, Adults and Men than Game 1 and Game 2 of the NHL Stanley Cup Finals on NBC. Performance bested Saturday’s Game 2 of the NHL Finals by +13% among Total Viewers 2+, +77% with Adults 18-34, +40% with Adults 18-49, +76% with Men 18-34 and +46% with Men 18-49.

 

Locally, the international friendly featuring Mexico and Brazil made Univision the No. 1 broadcast station in its time period in the following markets:

  • Among Total Viewers 2+ in Los Angeles, New York, Miami, Houston, Dallas, San Francisco and Phoenix
  • Among Adults 18-49 and  Adults 18-34 in Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Francisco, Phoenix and Sacramento

 

During Univision’s coverage of the Mexico vs. Brazil match, Univision local stations had higher viewership than the ABC, CBS, NBC and FOX stations combined in the following markets:

  • Among Total Viewers 2+ in Los Angeles, Houston
  • Among Adults 18-49 in Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Francisco and Sacramento
  • Among Adults 18-34 in Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Francisco, Phoenix and Sacramento

 

Sunday’s soccer match between Mexico and Brazil was also the No. 1 broadcast program of the day in the following local markets:

  • Among  Total Viewers 2+ in Los Angeles and Houston
  • Among Adults 18-49 in Los Angeles, Chicago, Dallas and Phoenix
  • Among Adults 18-34 in Los Angeles, Dallas, San Francisco and Phoenix

 

Source:  The Nielsen Company NPM Sat 6/2/12 and Nielsen Fast Nationals Sunday 6/3/12.  Reach figure based on Nielsen Fast Cume w/ 6+ minute qualifier.  The Nielsen Company, NSI, Sunday (6/3/12), Mexico vs. Brazil soccer match aired from 2:30pm-5:00pm EST, live game across time zones.  Total Day is defined as 6:00am-2:00am.  Live+SD.

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