via press release:
Cartoon Network’s TOTAL DRAMA OF THE ISLAND
Season 4 Premiere Scores as #1 Telecast of the Day on All Television Among Kids,
Out-Performing Competition by Double & Triple Digits
Animated Reality Series Premiere Ranks as Network’s #1 Telecast of the Year to Date and Propels The Network To #1 for the Day with Kids 6-11
Cartoon Network’s hit animated reality series Total Drama of the Island returned Tuesday night, June 5 (7:30 p.m.) with the franchise’s fourth season, scoring as the #1 telecast of the day among all targeted kids—ages 2-11, 6-11 and 9-14—earning double and triple-digit growth vs. last year’s time period, according to Nielsen Media Research. The season’s opening half-hour episode “Bigger! Badder! Brutal-er!” also out-paced all kids competition, by double and triple digits ranging between 66% and 277%, and propelled Cartoon Network’s entire Tuesday night early prime time (7-9 p.m.) line-up of animated comedies to #1 on all television among kids 2-11, 6-11 & 9-14, as well as boys 2-11, 6-11 and 9-14.
Additionally, Total Drama of the Island attracted more than 3.3 million viewers 2+, up a remarkable 51% vs. the same time period last year. The premiere also ranked as Cartoon Network’s #1 telecast of the year to date among kids 9-14, boys 9-14, and girls 9-14, while #2 (behind the Ninjago finale) among kids 2-11 & 6-11.
Highlights of Total Drama of the Island’s fourth season premiere performance, compared to the same 2011 time period, include the following:
- · Kids 2-11 delivery (1,852,000) increased by 63%, and ratings (4.5) by 67%
- · Kids 6-11 delivery (1,492,000) increased by 113%, and ratings (6.1) by 118%
- · Kids 9-14 delivery (1,535,000) increased by 187%, and ratings (6.4) by 191%
- · Boys 2-11 delivery (1,223,000) increased by 56%, and ratings (5.8) by 57%
- · Boys 6-11 delivery (1,027,000) increased by 109%, and ratings (8.2) by 110%
- · Boy 9-14 delivery (1,041,000) increased by 181%, and ratings (8.5) by 183%
- · Total Viewers 2+ delivery (3,306,000) increased by 51%
It’s back to the island where Total Drama began with an all-new cast! Since the series’ egotistical host Chris McLean took the show worldwide, Camp Wawanakwa has been abandoned and turned into a toxic nuclear waste dump—the perfect place for new and painful, cringe-inducing challenges! Fighting for the million dollar prize are thirteen all-new players: athletic overachiever Lightning, wide-eyed bubble-boy Cameron, personality disorder Mike, take-no-prisoners jock-ette Jo, devious Scott, fame-monger Dakota, indie chick Zoey, compulsive liar Staci, strong silent genius B, fake tan and hairspray lover Anne Maria, moonchild Dawn, nice-guy gamer Sam, and cadet Brick. Who will cry, who will loose, who will fall in love and most importantly who will win the million? Tune in to Total Drama of the Island to find out!
Cartoon Network (CartoonNetwork.com) is the #1 U.S. television network among boys 6-11. Currently seen in 99 million U.S. homes and 168 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.