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TV Ratings Friday: 'Dateline' and '20/20' Fall on a Slow Summer Friday

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June 9th, 2012

 

Scoreboard ABC NBC CBS FOX CW
Adults 18-49: rating/Share 1.1/4 0.9/3 0.8/3 0.6/2 0.3/1
Total Viewers (million) 4.215 4.201 5.079 2.033 0.934

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ABC won the night in adults 18-49, but an all-repeat CBS claimed the top spot with total viewers

Network TV was all repeats last night, except for a new Dateline on NBC, which earned a 1.1 adults 18-49 rating compared to last week's 1.5 rating and a new 20/20 on ABC, which earned a 1.4 adults 18-49 rating, down a tenth from last week's 1.5 but easily enough to lead the night.

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, June 9, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM ABC Shark Tank -R 1.0 4 4.297
CBS Undercover Boss -R 0.8 4 4.501
NBC Whitney -R 0.7 4 2.723
FOX House -R  0.5 2  1.740
CW Nikita -R 0.3 1 0.993
8:30 PM NBC Community -R 0.5 2 1.873
9:00PM NBC Dateline NBC (9-11 PM) 1.1 4 5.153
ABC Primetime: What Would You Do? (R) 1.0 4 3.688
CBS CSI: NY -R 0.7 3 4.837
FOX Bones -R 0.8 3 2.327
CW Supernatural -R 0.3 1 0.875
10:00PM ABC 20/20 1.4 5 4.659
CBS Blue Bloods -R 0.8 3 5.901

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Via NBC Press Note:

In late-night metered-market households Friday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.1/5; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/4.

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3; "Late Show," 0.5/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.6/3.

  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Oliver

    Community might have some decent lead-in support for once this year.

    What good is a “decent lead-in” when the show is incompatible in terms of audience, format and tone? It’s impossible to find two sitcoms less similar, and I’m including ABC scheduling Modern Family and Apt 23 together this season.

  • Jamal

    @ Ken: I think that’s how it will turn out also is these numbers will double up.

    Whitney
    5 million, 1.4 demo

    Community
    3.6 million, 1.0 demo

    My guess is Community will do better than a 1.0 in the demo once the new episodes start.

    @ Oliver: That’s why I think Whitney works on Friday better than Community does and Guys with Kids should come over to Fridays and Community on Wednesdays.

    @ Sean Denis: Community has always had to lead off so now it will have a lead-in on regular basis and this could be a good one for it.

  • Hillbilly

    ABC won the night in adults 18-49

    Wheres ABC’s press release? I’ll go ahead and do one for them.

    ABC is the greatest thing since sliced bread. :grin:

  • RJ

    What Would You Do? had clips from previous episodes combined into last nights episode. Would that make it a repeat?

  • Sean Denis 47

    “What good is a “decent lead-in” when the show is incompatible in terms of audience, format and tone? It’s impossible to find two sitcoms less similar, and I’m including ABC scheduling Modern Family and Apt 23 together this season.”

    The bigger question might be directed towards NBC and why they brought Community back in the first place if they knew it wasn’t compatible with Whitney?

  • Tyson

    “The bigger question might be directed towards NBC and why they brought Community back in the first place if they knew it wasn’t compatible with Whitney?

    Syndication.

    Community has 71 episodes. It needs 17 more to reach stripped syndication status. Sony has proven it will do whatever it can to get shows it produces to syndication. Sony has a deal with Comedy Central.

    Therefore, Sony was clearly able to offer another season of Community to NBC at a price NBC liked.

  • Oliver

    The bigger question might be directed towards NBC and why they brought Community back in the first place if they knew it wasn’t compatible with Whitney?

    Sony is almost certainly giving Community to NBC for free because it only needs a few more episodes to reach syndication, and Sony can make more money through syndication than the cost of creating the remaining episodes. See also: ‘Til Death.

    In addition, NBC’s batting average for new shows is so poor that it’s worth keeping Community around in case all their other shows flop. See also: Rules of Engagement.

    NBC aren’t doing it out of the goodness of their hearts.

  • iggy.

    NBC affiliates in Cleveland and San Francisco had baseball games, though the Cubs game on WGN didn’t seem to inflate the CW numbers.

  • GARebelman

    So thankful Grimm hasn’t had to rely on a lead in or it would be screwed from the start. I think Whitney may do well but Community? Not so much.

  • SoundableObject

    People also mustn’t forget that NBC half own Community so they have a vested interest in getting it more episodes for syndication.

  • Usain

    If Whitney keeps on its pace then Grimm might be higher this season but also maybe not since Community is in front of it.

  • a p garcia

    like whitney better than Community

  • Joseph

    I suspect Univision led the broadcast nets in 218-34′s and maybe even 18-49′s last night (June 8th).

    But given that only one out of eight people between 18 and 49 years old were watching English-language broadcast-network TV last night, I suspect the big winner last night (in large and major markets) was local baseball coverage.

  • Kyle

    GO SHARK TANK!

  • Nick

    WWYD repeats better than Shark Tank :-)

    Sure, Whitney does OK now, but didn’t anyone give any thought on how it’s gonna rate against Last Man Standing? 1 word: CRUSHED.

    Why is FOX repeating House? They should repeat Touch instead.

    @ Oliver
    It’s impossible to find two sitcoms less similar, and I’m including ABC scheduling Modern Family and Apt 23 together this season.
    No, it’s not. The two least compatible are The Middle and 2 Broke Girls (on the same network, it’s The Middle and Apt. 23). If you put those together, the results would be catastrophic :-D

  • someone

    Go Nikita!!! :D
    S03 Here we go! Can’t Wait!!!

  • Kavyn

    @Oliver that’s exactly what I wanted too. I think swapping Guys With Kids and Community would work a lot better. I can see Animal Practice and Community pairing well together as well as Whitney and Guys With Kids.

  • Samunto

    Funny thing is that ‘Whitney’, the first NBC multicam in years did quite a decent job but was panned by critics and fans along the way. The expectations were high for Whitney Cummings and even more seeing how 2 Broke Girls did.

    But this might turn out to be a big success for NBC. I would what direction NBC & Sony are going with Community given this pairing.

    And yes, i quite liked Whitney. It wasn’t the big thing but was often enjoyable. Esp Whitney’s fiance brings some sort of freshness/niceness/cuteness to the series.

    Last Man Standing will skew older than Whitney.

  • Joseph

    @rob60990,
    Exactly , its funny how people are saying how well shows are doing using their viewer vs their demo numbers, plus I want Whitney to pull at least a 1.0 as a Friday rerun before anyone says how well it is doing, because comparing it against the burn off of Best Friends aint much of a challenge.
    ++
    For the most part though all the shows were down with the following exceptions !
    ++
    CSI
    Bones
    SPN
    Blue Bloods .
    at least these 3 shows either held their numbers or improved !

  • John A

    LMS was in Mid 1.s in its final episodes. It will be lucky to get a 1.2 by the fall. Whitney might not do well but LMS standing wont do much better.

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