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TV Ratings Saturday: Stanley Cup Coverage Leads to Nightly Win for NBC

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June 10th, 2012

Scoreboard NBC FOX CBS ABC
Adults 18-49: rating/Share 0.9/2 0.7/2 0.6/2 0.4/2
Total Viewers (million) 2.80 3.07 3.38 2.63

Due to the nature of live sports programming the ratings for FOX (MLB) and NBC (NHL Stanley Cup) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: Sorry, we only have half hours ratings today.In the meantime, averaging these half hours into ratings for each show will often lead to errors.

NBC won the night among adults 18-49, while an all-repeat CBS was on top in total viewers. The 2012 Stanley Cup Finals was the highest-rated program of the evening.

Broadcast primetime ratings for Saturday, June 9, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC 2012 Stanley Cup Final 0.8 3 2.550
FOX MLB Baseball 0.7 3 3.070
ABC Concert for the Queen: A Diamond Jubilee Celebration -R 0.3 1 2.520
CBS Rules of Engagement -R 0.5 2 2.030
tvbythenumbers.com
8:30 PM NBC 2012 Stanley Cup Final 0.8 3 1.630
FOX MLB Baseball 0.7 3 3.030
CBS How To Be A Gentleman 0.4 2 1.630
ABC Concert for the Queen: A Diamond Jubilee Celebration -R 0.3 1 2.590
9:00PM NBC 2012 Stanley Cup Final 1.0 3 2.850
FOX MLB Baseball 0.6 2 2.820
ABC Concert for the Queen: A Diamond Jubilee Celebration-R 0.5 2 2.950
CBS CSI: NY -R 0.5 2 3.820
tvbythenumbers.com
9:30 PM NBC 2012 Stanley Cup Final 1.0 3 2.850
FOX MLB Baseball 0.6 2 2.820
ABC Concert for the Queen: A Diamond Jubilee Celebration-R 0.5 2 2.950
CBS CSI: NY -R 0.5 2 3.820
10:00 PM NBC 2012 Stanley Cup Final 1.0 3 2.94
CBS 48 Hours Mystery -R 0.8 2 4.66
ABC Secret Millionaire -R 0.4 1 2.20
10:30 PM NBC 2012 Stanley Cup Finals 1.2 4 3.45
CBS 48 Hours Mystery -R 0.8 3 5.20
ABC Secret Millionaire-R 0.6 2 2.59 

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Saturday's Ratings Via TV Media Insights

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • RJ

    How to Be a Gentleman was new.

    And why did ABC repeat the dud concert special?

  • atlanta

    How to be a Gentleman is a total dud. Bad scheduling for the playoff hockey and basketball games at the same time, luck of the draw, I guess, both excellent games. Sorta liking sports on Saturday night.

  • David

    I read that the NBA got a 9.1 last night, which made it the highest rated basketball game ever on cable. The NBA finals ratings are going to be through the roof this year and Stern got the match up he wanted. MLB, NHL, NBA, and racing made for a packed sports Saturday.

  • Peter

    @Amanda

    Will you be posting final ratings for Saturday night? Curious to see what the finals for the NHL are.

  • http://tvbythenumbers.com Bill Gorman

    “Will you be posting final ratings for Saturday night? Curious to see what the finals for the NHL are.”

    No, she won’t, we never post the Saturday final ratings, it’s not worth the effort.

    But I will update my “Nobody’s watching the Stanley Cup Finals” post on Tuesday with Saturday’s (and probably Monday’s) numbers.

  • Ben Thompson

    What a disaster this series turned out to be. Basketball, and the fact that these two teams just do not have a NHL draw are the main causes. Still shocked that last years matchup is outrating it. But, if this series does go to a game 7, I could see it matching last years game 7 numbers.

  • John A

    Ratings are so bad. No words can describe it.

  • JS

    NBC gets a game 6- which means it’s the first one without head to head vs. NBA (which is Tues/Thurs on ABC) — So, ratings should be much better on Monday Night… and Wednesday Night if the Devils win in LA. The NBA, meanwhile, should have had BOTH the Eastern and Western Conf. Finals on ABC instead of cable. Ratings would have blown away everything else in an awful summer of pathetic television shows.

  • Silvio

    @David
    I read that the NBA got a 9.1 last night, which made it the highest rated basketball game ever on cable.

    If those 9.1 HH ratings are true, then it should translate to way over 12 million total viewers, shattering previous 11.1 million cable record (Heat/Bulls Game 1 last year) for NBA game. I guess it would be around 5.5 A18-49 rating, easily beating a cable record for NBA game of 4.9 (set less than week ago in Game 4 of this Heat/Celtics series).

  • JR

    Hey how about that. The NHL gets at least one more game. Should be 3.5 mil for game 6. I guess hockey fans will consider that a success. The NHL is like the CW network, they are happy with awful ratings

  • David

    @Silvo
    I first saw it when NBAGuru posted it on twitter and he has been right about the other ratings when he mentioned them first. Anyway, here’s the info:

    “Saturday night’s NBA Eastern Conference Finals Game 7 on ESPN – Miami defeated Boston to advance to the NBA Finals – delivered a record 9.1 overnight rating, the highest for an NBA game ever on cable (records back to 2003), according to Nielsen. Game 7 peaked with an 11.9 rating from 10:45 p.m. to 11 p.m. ET.

    The 2012 NBA Eastern Conference Finals on ESPN have generated the three highest overnight ratings for NBA games ever on cable – 9.1 (Game 7); 8.2 (Game 6) and 7.9 (Game 4).

    In Boston, Game 7 delivered a 21.7 rating, making it the highest-rated NBA game on cable in the market. In Miami, Game 7 generated a 25.0 rating, ranking as the market’s highest-rated NBA game ever on ESPN and third highest-rated game on cable.

    The 9.1 overnight ranked as the highest-rated program of the night on television (broadcast and cable) and led ESPN to win the night.

    The Finals on ABC will begin Tuesday, June 12, at 9 p.m. ET.”

    http://espnmediazone.com/us/press-releases/2012/06/eastern-conference-finals-game-7-on-espn-sets-new-nba-cable-record-with-9-1-overnight-rating/

  • Silvio

    Yes, 9.1 HH rating for NBA yesterday. New NBA cable record despite game being on Saturday. In A18-49 ratings, ESPN almost surely more than double of 4 broadcast networks combined.

    http://espnmediazone.com/us/press-releases/2012/06/eastern-conference-finals-game-7-on-espn-sets-new-nba-cable-record-with-9-1-overnight-rating/
    Saturday night’s NBA Eastern Conference Finals Game 7 on ESPN – Miami defeated Boston to advance to the NBA Finals – delivered a record 9.1 overnight rating, the highest for an NBA game ever on cable (records back to 2003), according to Nielsen. Game 7 peaked with an 11.9 rating from 10:45 p.m. to 11 p.m. ET.

  • David

    I also wonder if the ratings peak would have been lower if Manny didn’t refuse to start the fight until the game was finished. But, I am glad he did because it was a good fight and I feel bad for Bradley and Manny. Manny deserved to win and Bradley doesn’t the deserve the hate from the scam that the promoter pulled last night. The fix was in, but they must have thought it would have been closer than that or a knockout by Manny.

  • Matt

    Easily the worst Cup Final of the last decade, and the ratings reflect it.

  • Matt

    The NHL’s piss poor scheduling didn’t help it any either.

  • a p garcia

    Someone watched the hockey game(fight).

  • Dean_W

    Why The CW don’t air repeats on Saturday nights. It can help them and their Shows.

  • JR

    Baseball gets low 18-49 for 3 mil viewers

  • greenf

    Is there a way to know the soccer games ratings (Euro 2012) on ESPN?

  • Nick

    HTBAG was new. No way a repeat got 0.4.

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