TV Ratings Saturday: Stanley Cup Coverage Leads to Nightly Win for NBC

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June 10th, 2012

Scoreboard NBC FOX CBS ABC
Adults 18-49: Rating/Share 0.9/2 0.7/2 0.6/2 0.4/2
Total Viewers (million) 2.80 3.07 3.38 2.63

Due to the nature of live sports programming the ratings for FOX (MLB) and NBC (NHL Stanley Cup) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: Sorry, we only have half hours ratings today.In the meantime, averaging these half hours into ratings for each show will often lead to errors.

NBC won the night among adults 18-49, while an all-repeat CBS was on top in total viewers. The 2012 Stanley Cup Finals was the highest-rated program of the evening.

Broadcast primetime ratings for Saturday, June 9, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC 2012 Stanley Cup Final 0.8 3 2.550
FOX MLB Baseball 0.7 3 3.070
ABC Concert for the Queen: A Diamond Jubilee Celebration -R 0.3 1 2.520
CBS Rules of Engagement -R 0.5 2 2.030
8:30 PM NBC 2012 Stanley Cup Final 0.8 3 1.630
FOX MLB Baseball 0.7 3 3.030
CBS How to Be a Gentleman 0.4 2 1.630
ABC Concert for the Queen: A Diamond Jubilee Celebration -R 0.3 1 2.590
9:00PM NBC 2012 Stanley Cup Final 1.0 3 2.850
FOX MLB Baseball 0.6 2 2.820
ABC Concert for the Queen: A Diamond Jubilee Celebration-R 0.5 2 2.950
CBS CSI: NY -R 0.5 2 3.820
9:30 PM NBC 2012 Stanley Cup Final 1.0 3 2.850
FOX MLB Baseball 0.6 2 2.820
ABC Concert for the Queen: A Diamond Jubilee Celebration-R 0.5 2 2.950
CBS CSI: NY -R 0.5 2 3.820
10:00 PM NBC 2012 Stanley Cup Final 1.0 3 2.94
CBS 48 Hours Mystery -R 0.8 2 4.66
ABC Secret Millionaire -R 0.4 1 2.20
10:30 PM NBC 2012 Stanley Cup Finals 1.2 4 3.45
CBS 48 Hours Mystery -R 0.8 3 5.20
ABC Secret Millionaire-R 0.6 2 2.59 

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Saturday's Ratings Via TV Media Insights


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • http://tvbythenumbers.com Robert Seidman

    @Nick: indeed, fixed.

    @greenf: not before Tuesday unless ESPN issues a release.

  • jp


  • Anthony

    48 hours mystery was new.

  • Ram510

    Those #’s for Rules of Engagement repeat on a Saturday aren’t too bad. If they do actually do a Saturday run of RoE I think it will do ok maybe about 4.5 million viewers and a 1.0 in the demo

  • alffan

    NBC’s scheduling of these finals has been horrendous. They should’ve done Friday/Sunday because they would’ve had both days to themselves. Also, now they have to pre-empt America’s Got Talent for tomorrow which has done well.

    The bad ratings is odd considering you have the L.A. market (#2) and portions of #1 with the Devils. I think had one of the other Eastern powerhouses made it, they would’ve done better. Mainly, had the Rangers gone, it would’ve been epic.

    BTW, to the brain donor who said, it’s been a bad series, have you watched it. Three of the five games decided by one goal and one by two which was open net. Clueless.

  • MoneyCard

    The NHL has to do a lot better job of scheduling the Stanley Cup Finals, they’ve ran against the NBA all five games so far but at least tomorrow they finally will have no competition from the NBA so I expect the rating to boom around 4-5.5 million.

  • Bo

    Ratings for the NBCSN games are bad because most people don’t get it. I have DirecTV and it is only on the top tier, so this hockey fan couldn’t watch it. I did watch Saturday on NBC.

  • torrid

    Don’t you poor hockey guys get it yet?

    Apart from the 3 true hockey cities in PA and NY (Philly, Buffalo and Pittsburgh) and competitive fanbases in Boston, Chicago and Detroit – Hockey is not liked in this country.

    It’s been over 90 years of constant, desperate promotion but America is simply not buying into your game!

    Meanwhile over at the NBA – a record 9.1 rating for ECF game 7 on Cable! (Oh by the way the international ratings dominance of the NBA playoff over the NHL is far worse than in the USA). The sport of Basketball itself and its playoff games are the draw – not gimmicky sloganeering or a large bedpan :)

  • Brandon

    Does the NHL even care about tv ratings? Most of the games are on local stations so I doubt the advertising revenue there is much. We’ve sold out all of our home games for our hockey team for years now at our arena.

  • IAmNotSpecial


    Funny thing is that the NHL gets similar attendance and revenue to the NBA. The big difference is the NBA television contracts.

    I’ll balance out the hating a little bit here: I’m not watching either playoffs any longer. The NHL because the teams are playing dreadfully dull hockey in the finals. The NBA because the last few minutes of the every NBA game is the only part worth watching but they drag those minutes out with needless timeouts and commercial breaks to sell gang wear to the fanboys.

  • Ji (g)

    what am i missing here, Stanley Cup Final has a 0.8 to 1.0 and NBC is showing i guess another night of the Stanley Cup Final instead of AGT with probably a 3.7 or so …………. ha.

  • Silvio

    Is there a way to know the soccer games ratings (Euro 2012) on ESPN?

    Just minutes ago found this:

    Good ESPN ratings for Euro 2012 soccer – at least article says so, something like 100% up compared to previous edition (2008).
    Overnight household ratings:
    Spain-Italy (Sunday noon EST) 1.7 HH rating
    Germany-Portugal (Saturday 2:45PM) 1.3 HH rating
    Netherlands-Denver (Saturday noon) 1.2 HH rating
    Ireland-Croatia (Sunday 2:45PM) 1.2 HH rating

    less than 0.9 HH rating
    Poland-Greece (Friday noon EST)
    Rissia-Czech Republick (Friday 2:45PM EST)

    I guess those numbers are ESPN and ESPN Deportes added together.

  • Joseph

    I am going to go out on a limb and predict that Game 6 of the Stanley Cup Finals tonight will draw about 7 million viewers to NBC, or almost the combined number of viewers that NBC attracted for Games 1, 2, and 5.

    The reason? Four words: No. NBA. Playoff. Tonight.

  • Joseph

    The prime-time viewing levels were really low this past Saturday night (June 9th).

    Many young families may have been out Saturday night to see “Madagascar 3″ at the movies, or on a family outing to celebrate the end of the school year (in some areas, the school year has alerady ended; in most places, schools will close for the Summer sometime over the next week)

  • alffan

    NBC is going to have a hard time justifying not moving the games to Versus next year for the entire series.

  • Torrid

    @IAmNotSpecial … actually I think u are – did u take the short bus to school too? lol!

    Hey Mutty is that you man? still trying to change the focus from the abysmmal hockey ratings I see :)

    “..the last few minutes of the every NBA game is the only part worth watching..” – ah!! but what a POWERFUL five minutes!!! It’s able to enthrall roughly five to 10 times more people in the nation than that wonderful Stanley Cup Finals. Ya mean that 5 minutes of Basketball is actually worth more than 3 full periods of hockey to people? is that what you’re saying? (this is really too easy – I need a challenge!) :)

    Lastly, “…to sell gang wear to the fanboys…”
    You either need to get out more and stop being scared of the world outside of your little podunk OR you really need to discard that white hooded thing your grandpa left you man – we’ve moved on as a nation and its a horrid fashion faux-pas :)

  • IAmNotSpecial


    10 times? The NBA now getting 30 millions viewers? Not too good at math I guess? I’ll try to keep the word usage at 6th grade level.

    I suspect you’d soil your panties if you actually attempted to play hockey. While you don’t need to be a circus freak to play, it isn’t the game for sedentary internet know-it-alls looking for an argument to get his heart rate up.

  • Illhaveanother

    19 million 7 games Thunder

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