ABC Leads Sunday in Adults 18-49 Beating CBS Telecast of the Tony Awards
via press note:
ABC led the pack on Sunday night in Adults 18-49, beating NBC by 8%, Fox by 17% and CBS with its 3-hour 2012 Tony Awards telecast by 40%. In fact, the Network finished #1 against its rivals in all 4 hours of the evening.
During the 7 o’clock hour, ABC’s repeat America’s Funniest Home Videos ranked #1 in Adults 18-49, tying CBS’ original 60 Minutes and beating NBC’s first-run Dateline by 10%.
Jumping over its lead-in by 36% at 8pm in Adults 18-49, ABC’s Secret Millionaire beat out the second hour of NBC’s 2-hour Dateline by 7% and the opening hour of CBS’ Tony Awards by 25%. The ABC unscripted series gained viewers and young adult audience throughout its broadcast.
- · ABC’s Secret Millionaire retained 100% of its week-ago season opener with young adults (AD18-34/AD18-49), while growing over its premiere in Women 18-34 (+8%) and Kids 2-11 (+17%).
From 9-11pm, ABC’s EM: Weight Loss Edition finished #1 among Adults 18-49, leading the final 2 hours of CBS’ Tony Awards by a substantial 67%. EM: Weight Loss also outdelivered its network rivals in the time slot with Adults 25-54 and Women 18-49. From its first hour to its second hour, the ABC unscripted series built by 9% in Total Viewers and by 14% in Adults 18-49.
- · ABC’s EM: Weight Loss was up from its week-earlier premiere with Total Viewers (+2%), Adults 18-34 (+13%) and Adults 25-54 (+5%), while holding 100% of its Adult 18-49 delivery.