Final 2011-12 Ratings: ABC Moves Up to Tie an NFL-Boosted NBC in Adults 18-49

Categories: Network TV Press Releases

Written By

June 11th, 2012

via press note:

Based on Nielsen’s just-released final primetime ratings for the 2011-12 season to include all DVR playback (Live + 7 Day Program Ratings), ABC moved up to tie an NFL-boosted NBC in Adults 18-49 (2.5/7), despite the fact that NBC carried the record-setting 2012 Super Bowl and the top-rated “Sunday Night Football” package throughout the 4th Quarter. In fact, excluding just the Super Bowl from the numbers, ABC surpassed NBC by 9% for the season (2.5/7 vs. 2.3/7). Factoring out all sports programming from the season averages, ABC’s advantage over NBC jumped to 25% (2.5/7 vs. 2.0/6). Overall, ABC outdrew NBC by more than 1 million viewers for the season (8.5 million vs. 7.4 million).

 

  • · ABC Holds All of its Young Adult Number Year to Year: ABC retained 100% of its Adult 18-49 rating delivery from last season and was up in 25% of the half-hours on its schedule.

 

  • · ABC is the Only Net Up in the 10pm Hour for the Season: On Monday-Friday from 10:00-11:00 p.m. as a lead-in to affiliates’ late-local news, ABC delivered solid year-to-year improvement in Total Viewers (+7%), Adults 18-49 (+4%) and Adults 25-54 (+7%). In fact, ABC was the only net to grow in the key Adult 25-54 news demo.

 

  • · ABC Airs the Season’s Highest-Rated TV Series: ABC aired the season’s No. 1 scripted series/comedy (“Modern Family”), the No. 1 drama (“Grey’s”) and the No. 1 freshman drama (“Once Upon A Time” – TV’s top rated new drama series in 4 years). In fact, it was the 2nd straight season for “Modern Family“ to stand as TV’s highest rated scripted show, while ABC delivered TV’s No. 1 scripted series for the 6th time in the last 8 television seasons.

 

  • · ABC’s Wednesday Night Comedy Block Grows for the 2nd Year in a Row: For the 2nd year in a row, ABC’s Wednesday 8:00-10:00 p.m. comedy block grew year over year with Total Viewers (+3%) and Adults 18-49 (+9%). In fact on average during 2011-12, the Net wrapped up its top-rated Wednesday night performance in 5 years – since 2006-07.

 

Source: The Nielsen Company, National Live + 7 Day Program Ratings (9/19/11-5/23/12).

 

 
  • Bob

    ABC is the Only Net Up in the 10pm Hour for the Season

    Thanks to Revenge!!! Too bad GCB could not have been renewed.

  • Nick

    Good for ABC. They deserve it, NBC is only so high because of the Super Bowl.

    ABC show ratings:

    1. Modern Family: 5.05 #2 Overall
    2. Grey’s Anatomy: 3.56 #12 overall
    3. OUAT: 3.27 #16 overall
    4. DWTS Performance: 3.13 #20 overall
    5. DWTS Results: 2.78
    6. Desperate Housewives: 2.74
    7. Happy Endings: 2.71
    8. The Middle: 2.6
    8. Suburgatory: 2.6
    8. The Bachelor: 2.6
    *average* (L+7 Day, these #s are L+SD)
    11.Revenge: 2.46
    12. Last Man Standing: 2.43
    13. Don’t Trust the B in Apartment 23: 2.34
    14. Castle: 2.33
    15. Private Practice: 2.28
    16. Celebrity Wife Swap: 2.1
    17. Scandal: 2.01
    18. GCB: 1.92
    19. Wipeout: 1.86
    20. Man Up!: 1.85
    21. Work It: 1.80
    22. Body of Proof: 1.74
    23. Pan Am: 1.69
    24. The River: 1.63
    25. Shark Tank: 1.61
    26. America’s Funniest Home Videos: 1.58
    27. Extreme Makeover: Home Edition: 1.52
    28. Missing: 1.45
    29. Primetime: WWYD?: 1.43
    30. Cougar Town: 1.41
    31. 20/20: 1.39
    32. Charlie’s Angels: 1.37
    33. You Deserve It: 1.15

  • Simon

    Something tells me that Once Upon A Time will be around for a while!

  • Nick

    @Bob
    Revenge isn’t the only reason the 10 pm hour is up. Body of Proof increased its time slot greatly over last year, and Private Practice was up year-to-year.

  • larry donny

    me love revenge, BOP, and PP. im glad to hear that

  • rob60990

    YES. Got so damn tired of the praising for NBC for getting 3rd place when it was only due to the Super Bowl. This shows not even the Super Bowl, a whole fall of Sunday Night Football, and The Voice can help the rest of the trainwreck that is NBC.

    @Nick, well we know Scandal had nothing to do with the increases. :D

  • Sami

    So glad for Revenge!

  • Hillbilly

    Congrats to ABC. I’m not ragging them per say, just their spin on the numbers.

    Factoring out all sports programming from the season averages, ABC’s advantage over NBC jumped to 25% (2.5/7 vs. 2.0/6).

    “Factoring out” all other males on the planet i would get more “action” than Bill Gorman. :grin: That’s guessing that Bill is straight.

  • Brandon

    So basically, “If you factor out all the things that led them to beat us, ABC kicked NBC’s ass last season!”

  • Mike J

    I thought The Big Bang Theory was the highest rated comedy

  • Freddy Arrow

    I also assume adding 7 days worth of DVR ratings rather than Live plus same day viewing helps ABC more than NBC since NBC is sports heavy.

  • Justin121

    Look at how high desperate housewives is in its final season. Cool.

    RVG is the main reason for the increase in the 10 pm hour.

    Pan Am & GCB failed. Private Practice & Castle were stable. Body of Proof I’m sure was down.

    NBC has barely any shows that pull 2.0 rating, while that’s the minimum required rating for any ABC show.

    THAT’S how silly this competition is.

  • SJ

    NBC is such a pathetic failure of a network. 2.5 vs. 2.0 minus sports. And people were actually comparing the two? Say hello to high 1s next season, NBC!

  • juan

    yay very happy to hear that ABC finally went up to tie NBC. The network I watch the most for sure. Very happy for my shows and love that Grey’s and Modern Family were the number 1 shows. ABC really does good with DVR.

  • Morgan Wick

    NBC: Even when the Super Bowl inflates us to third place it’s still too good to be true.

© 2014 Tribune Digital Ventures