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TV Ratings Sunday: Tony Awards Hits Low,'Secret Millionaire' and 'Extreme Makeover: Weight Loss Edition' Stable, 'Dateline' Rises

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Written By

June 11th, 2012

 

Scoreboard ABC NBC FOX UNI CBS
Adults 18-49: rating/Share 1.4/4 1.3/4 1.2/4 1.1/3 1.0/3
Adults 18-34: Rating/Share 0.9/3 0.8/3 1.3/5 1.1/4 0.7/2
Total Viewers (million) 4.864 5.340 2.748 3.033 6.475

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Due to the nature of live  programming the ratings for CBS (The Tony Awards) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

ABC won the night in adults 18-49, while CBS was on top in total viewers.

On ABC, Secret Millionaire earned a 1.5  adults 18-49 rating, matching last week's premiere.  Extreme Makeover: Weight Loss Edition scored a 1.5 among adults 18-49, also matching last week's performance.

On CBS, The 66th Annual Tony Awards garnered a 1.0 adults 18-49 rating,  down 17% from a 1.2 from last year and ranking as the lowest rated Tonys ever. 60 Minutes got a 1.1 down from last week's 1.4.

On NBC, a two hour Dateline earned a 1.2 adults 18-49 rating up 20% from a 1.0 last week's one hour episode.

On FOX, a repeat of Family Guy was the night's highest rated program among adults 18-49.

Broadcast primetime ratings for Sunday, June 10, 2012:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 NBC Dateline (7-9PM) 1.2/4 5.50
CBS 60 Minutes 1.1/4 7.88
ABC America's Funniest Home Videos - R 1.1/4 4.88
FOX American Dad - R 0.9/3 2.05
7:30 FOX The Cleveland Show - R 1.0/4 2.24
8:00 ABC Secret Millionaire 1.5/5 5.35
FOX The Simpsons - R 1.3/4 2.98
CBS The 66th Annual Tony Awards (Live) (8-11PM) 1.0/3 6.01
8:30 FOX Bob's Burgers - R 1.2/4 2.67
9:00 FOX Family Guy - R 1.6/4 3.55
ABC Extreme Makeover; Weight Loss Edition (9-11PM) 1.5/4 4.61
NBC America's Got Talent - R 1.3/4 4.99
9:30 FOX American Dad - R 1.3/3 3.01
10:00 NBC America's Got Talent - R 1.5/4 5.38

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • LisaM

    I usually like the Tony’s but just couldn’t engender any interest this year, even though Evita was up for best revival. NPH is always a pleasure to watch but he seemed ill rehearsed this time, with a few mistakes noted. I find I don’t watch TV like I used to but discovered a new station in my area called MeTV, which shows old programming ala what TVLand and Nick at Night used to do.

  • Gary Cox

    I am so tired of shows that don’t have a 18 – 49 viewer demographic being ignored. If you look at the Tonys total viewership the number is very good. In that regard it is the 2nd highest rated show of the night following 60 minutes. At some point the TV ratings industry needs to wake up to the fact that people over 50 aren’t dead yet. Madonna isn’t in that 18 -49 demographic either and look where she was this weekend in Turkey flashing the crowds.

  • Two

    @Gary COx

    And people like you need to wake up and understand WHY advertisers focus on 18-49.

  • colt13

    The Tony’s probably make money for CBS. They skew old, and the 6 mil was second highest for the night.

    Plus this is the same network that does Jesse Stone and the Hallmark Movies. They treat their fanbase well.

  • Ray

    Good for Dateline….

  • Brandon

    @Gary Cox – People over 50 aren’t dead yet but they aren’t the ones spending all that disposable income on products being advertised.

    No one cares about the Tonys because most people never get to go see a Broadway play during the year. Perhaps if they included more regional theater as well in to the running, more people would be interested. I somewhat doubt that though as theater does not carry the same celebrity power our culture loves that television, movies, and the music industry does.

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