7.67 Million Viewers Watch Belmont on NBC

Categories: Press Releases

Written By

June 12th, 2012

via press release:

2nd Most-Watched Non-Triple Crown Belmont in Nielsen People Meter History (1988); Just 45k Viewers Less than 2005 on NBC

 

7.67 Million Viewers for Belmont is up 12% From Last Year and up 62% from 2010 on ABC

 

 

Three Triple Crown Races on NBC (Kentucky Derby, Preakness, Belmont) Averaged 10.34 Million, up 2% from 2011; 2nd Best in Non-Triple Crown Year Since 1988

 

 

 

 

NEW YORK – June 12, 2012 – Viewership for the Belmont Stakes on NBC soared, despite the scratch of Triple Crown-hopeful I’ll Have Another, topping last year by 12%, and 2010 by 62%. Saturday’s viewership is the highest for a non-Triple Crown Belmont since 2005 on NBC, and the second-best for a non-Triple Crown Belmont in Nielsen People Meter history (dating back to 1988).

 

The average viewership for this year’s three Triple Crown races on NBC (Kentucky Derby, Preakness and Belmont) is up 2% from last year’s three races, is the best for a non-Triple Crown year since 2005, and the second-best for a non-Triple Crown also dating back to 1988.

 

2012 BELMONT STAKES:

 

 

NBC’ broadcast of the Belmont Stakes, which was won by Union Rags, drew 7.67 million viewers, a gain of 12 percent from last year’s race (6.84 million on NBC), and up 62% from the 2010 race (4.74 million on ABC). Saturday’s Belmont was the most-watched in a non-Triple Crown year since 2005 on NBC, less than one percent lower than the 7.71 million that year, according to official national data provided today by The Nielsen Company.

 

 

The race portion of the Belmont (6:13-6:58 p.m. ET) registered a 4.8/11 national household rating, 12% higher than last year’s 4.3/10 on NBC and 60% higher than the 2010 Belmont (3.0/7 on ABC).

 

 

The pre-race (5-6:13), bolstered by a 90-minute Belmont Access show on NBC Sports Network that preceded the NBC broadcast, drew 4.35 million viewers, up 27% over last year (3.43 million on NBC) and up 129% from the 2010 pre-race on ABC (1.90 million).

 

The three Triple Crown races on NBC (Kentucky Derby – 14.83 million, Preakness – 8.08 million and Belmont – 7.67 million) averaged 10.34 million viewers, up 2% from last year’s three races (10.12 million), making it the best average for a non-Triple Crown year since 2005 (10.40 million), and the second-best for a non-Triple Crown since the advent of Nielsen People Meters in 1988.

 

The three Triple Crown races on NBC (Kentucky Derby – 14.83 million, Preakness – 8.08 million and Belmont – 7.67 million) averaged 10.34 million viewers, up 2% from last year’s three races (10.12 million), making it the best average for a non-Triple Crown year since 2005 (10.40 million), and the second-best for a non-Triple Crown since the advent of Nielsen People Meters in 1988.

 

 

This year’s three-race average viewership of 10.34 million even topped the averages in 1997 (8.75 million), 1998 (8.06 million), 1999 (8.05 million) on ABC when a Triple Crown was at stake in the Belmont.

 

 

 

 

BELMONT STAKES VIEWERSHIP SINCE 1998 (Race Portion):

 

2012 7.67 million NBC

2011 6.84 million NBC

2010 4.74 million ABC

2009 6.64 million ABC

*2008 13.06 million ABC

2007 4.86 million ABC

2006 5.04 million ABC

2005 7.71 million NBC

*2004 21.86 million NBC

*2003 15.70 million NBC

*2002 12.41 million NBC

2001 6.80 million NBC

2000 4.33 million ABC

*1999 9.33 million ABC

*1998 9.13 million ABC

*1997 8.24 million ABC

1996 3.97 million ABC

1995 5.08 million ABC

1994 5.92 million ABC

1993 6.43 million ABC

1992 6.76 million ABC

1991 5.33 million ABC

1990 6.77 million ABC

*1989 11.20 million ABC

1988 6.64 million ABC

 

 

*Triple Crown at stake

 

 

 

*Triple Crown at stake

 

 

2012 TRIPLE CROWN ON NBC

 

The three Triple Crown races on NBC (Kentucky Derby – 14.83 million, Preakness – 8.08 million and Belmont – 7.67 million) averaged 10.34 million viewers, up 2% from last year’s three races (10.12 million), making it the best average for a non-Triple Crown year since 2005 (10.40 million), and the second-best for a non-Triple Crown since the advent of Nielsen People Meters in 1988.

 

 

This year’s three-race average viewership of 10.34 million even topped the averages in 1997 (8.75 million), 1998 (8.06 million), 1999 (8.05 million) on ABC when a Triple Crown was at stake in the Belmont.

 

KENTUCKY DERBY/PREAKNESS/BELMONT AVERAGE VIEWERSHIP SINCE 1988 (Race Portion):

 

2012

10.34 million

NBC

 

2011

10.12 million

NBC

 

2010

8.34 million

ABC

 

2009

10.09 million

ABC

 

*2008

11.81 million

ABC

 

2007

8.39 million

ABC

 

2006

8.78 million

ABC

 

2005

10.40 million

NBC

 

*2004

15.92 million

NBC

 

*2003

11.78 million

NBC

 

*2002

11.45 million

NBC

 

2001

9.83 million

NBC

 

2000

6.38 million

ABC

 

*1999

8.05 million

ABC

 

*1998

8.06 million

ABC

 

*1997

8.75 million

ABC

 

1996

6.81 million

ABC

 

1995

6.35 million

ABC

 

1994

8.21 million

ABC

 

1993

8.33 million

ABC

 

1992

9.70 million

ABC

 

1991

8.07 million

ABC

 

1990

9.98 million

ABC

 

*1989

12.35 million

ABC

 

1988

8.69 million

ABC

 

*Triple Crown at stake

 

 

 

NBC SPORTS GROUP AND HORSE RACING: The NBC Sports Group is the exclusive home to the most important and prestigious events in horse racing, including the Triple Crown and the Breeders’ Cup, which was broadcast on NBC from 1984-2005. Last year marked the first time that all three Triple Crown races appeared on one network since NBC last aired the Triple Crown in 2005. NBC has been the exclusive home of the Kentucky Derby and the Preakness Stakes since 2001. This year, the NBC Sports Group will present 27½ hours of Triple Crown coverage across NBC and NBC Sports Network.

 

NBC Sports Group is also the home to Summer at Saratoga, Autumn at Keeneland, and, in collaboration with The Jockey Club, the Road to the Kentucky Derby series that provided live coverage of six major prep races for the 2012 Kentucky Derby.

 

 

 

 
  • Rick

    You have to take into account that everyone thought this was a triple crown year……but the horse was scratched the day before…..

    Also in the late 80′s early 90′s there were a lot less homes with people sitting around watching tv….. that to me makes the 11.2 million in 89 the most impressive from a ratings/viewership standpoint….

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