Disney Channel Sweeps the Competition, Ranking as the Number 1 TV Network in Kids Ratings and Total Viewers

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via press release:

Disney Channel Sweeps the Competition, Ranking as #1 TV

Network in Total Day in Kids 2-11, Kids 6-11 and Tweens 9-14,

and Cable’s #1 Network in Total Viewers

 

Marks One Full Year as TV’s #1 Network in Kids 6-11 and Tweens 9-14,

Posting its Biggest Competitive Advantage Ever Over Nickelodeon

~Is 31st Straight Week Boasting a Double-Digit Percent Win in 6-11s and 33rd in 9-14s 

 

Friday’s All-New “Jessie,” “Phineas and Ferb” and “Fish Hooks”

are the Week’s Top 3 TV Telecasts in Kids 2-11 and Kids 6-11

 

Disney Channel: Total Day and Prime Highlights

 

During the week of June 4, 2012, powered by Friday’s all-new line-up of “A.N.T. Farm,” “Jessie,” “Phineas and Ferb” and “Fish Hooks,” Disney Channel delivered a clean sweep of the competition, standing as the #1 TV network in Total Day in Kids 2-11 (979,000/2.4 rating), Kids 6-11 (673,000/2.7 rating) and Tweens 9-14 (556,000/2.3 rating), and the #1 cable TV network in Total Viewers (1.7 million). Impressively, Disney Channel has now dominated the kids’ TV landscape for an entire year, or 52 straight weeks, in Kids 6-11 and Tweens 9-14.

 

Disney Channel towered over runner-up Cartoon Network by a hefty 45% in Kids 6-11 (673,000 vs. 465,000) and by 43% in Tweens 9-14 (556,000 vs. 388,000), and Nickelodeon by 10% in Kids 2-11 (979,000 vs. 889,000).

 

Moreover, Disney Channel registered its largest competitive advantage ever over Nickelodeon in Kids 6-11 (+48% – 673,000 vs. 454,000) and Tweens 9-14 (+67% – 556,000 vs. 332,000), marking the network’s 31st and 33rd consecutive week boasting double-digit percent wins in the target demos. 

 

In Prime, Disney Channel has been TVs #1 network for 368 straight weeks in Kids 6-11 (1.1 million/4.3 rating – 7 years), and in Tweens 9-14 (855,000/3.6 rating) qualified as the #1 TV network for the 103rd row running, and for the 365th time in the previous 368 weeks overall.

 

  • Friday’s all-new “Jessie” (8:30 – 9:00 p.m.), “Phineas and Ferb” (9:00 – 9:30 p.m.) and “Fish Hooks” (9:30 – 9:45 p.m.) stood as the week’s Top 3 TV telecasts in Kids 2-11 and Kids 6-11.
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