2012 Stanley Cup Final Averages 3.01 Million Viewers, Down 34% vs. Last Year

Categories: Network TV Press Releases,TV Ratings Reference,TV Sports Ratings & News

Written By

June 13th, 2012

via press release:

2012 STANLEY CUP PLAYOFFS VIEWERSHIP RECAP

Conference Quarterfinals Best on Record

Conference Semifinals Best on Record

First Three Rounds Most-Watched in 15 Years

Los Angeles Posts Record Ratings for Stanley Cup Final

NBC Sports Network Up 12% for all Playoffs vs. 2011

NBC/NBC Sports Network Combination Up 4% for all Playoffs vs. Last Year

NEW YORK – June 13, 2012 – After 86 games, including 25 overtime games and 50 one-goal games, the 2012 Stanley Cup Playoffs have concluded with the Los Angeles Kings winning their first Stanley Cup in their 45-year history.

The playoffs marked another first, as this was the first time in the NHL’s 95-year history that every playoff game was televised nationally. The NBC Sports Group presented all 86 games nationally on either NBC, NBC Sports Network, CNBC or the NHL Network. The result was numerous viewership records and milestones, according to data released by The Nielsen Company.

Highlights:

· The Conference Quarterfinals averaged 936,000 viewers on NBC, NBC Sports Network and CNBC, making them the most-watched first round on record (since 1994).

· The Conference Semifinals averaged 1.32 million viewers across NBC, NBC Sports Network & CNBC, the best on record (since 1994).

· Through three rounds, the 2012 Playoffs averaged 1.09 million viewers on NBC, NBC Sports Network & CNBC, the most-watched in 15 years (1.237 on FOX/ESPN/ESPN2 in 1997).

· In Los Angeles, the Cup-clinching Game 6 of the Stanley Cup Final received a 13.6 household rating, the highest local rating ever in the market for a NHL playoff game on broadcast television on record (since 1976).

· For the entire playoffs, NBC Sports Network averaged 1.030 million viewers, the highest audience for a single cable network since 2002 (ESPN; 1.295 million viewers).

o NBC Sports Network was up 43% from last year for the entire playoffs in the advertiser-coveted M18-34 demo (237,000 viewers vs. 166,000).

· For the entire playoffs, NBC and NBC Sports Network combined to average 1.403 million viewers, up four percent vs. last year (1.355 million).

· NBC, NBC Sports Network and CNBC combined to average 1.241 million viewers for the entire playoffs. There is no comparison to last year as this is the first year that all playoff games were aired nationally and the first time CNBC aired NHL playoff games. The NHL Network also televised six games. It is not rated.

· Six local markets – Los Angeles, Miami, Nashville, New York, Phoenix and St. Louis -- set all-time viewership records for NHL games in their respective markets on NBC Sports Network:

Los Angeles 6.64 (6/6/12 Stanley Cup Final)
Miami 2.25 (4/24/12, Quarterfinal)
Nashville 4.79 (4/29/12, Semifinal)
New York 6.47 (5/23/12, Conference Final)
Phoenix 5.78 (5/22/12, Conference Final)
St Louis 8.31 (4/28/12, Semifinal)

· Los Angeles, New York, St. Louis and Washington also set local marks for NHL games on NBC in their respective markets (see below).

· The NBC Sports Group presented all 86 games of the 2012 NHL Stanley Cup Playoffs. The following chart breaks down the playoff games by network. *The chart includes Devils-Panthers Conference Quarterfinal Game 7 that was joined in progress and also aired on NHL Network.

NBC Sports Network 53*
NBC 16
CNBC 13
NHL Network 6
Total 87*

Round by Round:

CONFERENCE QUARTERFINALS

• Averaged 936,000 viewers on NBC, NBC Sports Network and CNBC, making them the most-watched first round on record (cable data not available prior to 1994).

• Averaged 744,000 viewers on NBC Sports Network, making them the most-watched in NBC Sports Network (formerly VERSUS) history, up 16% vs. 2011 (642,000), and the highest on a cable channel in 11 years (ESPN, 745,000 in 2001).

• Averaged 2.57 million viewers on NBC, up 39% vs. last year (1.85). The most-watched Conference Quarterfinals on broadcast television since 1998 (2.76/FOX).

• Capitals-Bruins Game 6 on NBC averaged 3.5 million viewers, making it the most-watched Conference Quarterfinal game since the advent of Nielsen People Meters (1987).

• Washington did an 8.6 household rating, the best in the market on broadcast television for an NHL game since 2004.

• Capitals-Bruins Game 7 on NBC Sports Network averaged 1.32 million viewers, making it the most-watched first-round game on cable in 12 years (1.51/San Jose-St. Louis, Game 7 in 2000 on ESPN).

• It was also up 43 percent vs. last year’s comparable game (926,000; Washington-Montreal, Game 7) and was the most-watched first-round game in NBC Sports Network history.

CONFERENCE SEMIFINALS

• Averaged 1.32 million viewers across NBC, the NBC Sports Network & CNBC, up 28% vs. last year and best on record.

• Averaged 1.29 million viewers on the NBC Sports Network, up 43% vs. last year and best on record for a single cable network.

• Game 3 of the series between the New York Rangers and Washington Capitals, which went to triple overtime, was watched by 1.85 million viewers on the NBC Sports Network and was the most-watched 2012 Conference Semifinal game on cable.

• In Washington, Rangers-Capitals Game 7 received a 7.7 household rating, up 18% vs. 2011. The game received the second-highest local rating ever in the market for a NHL game on the NBC Sports Network.

• In St. Louis, Blues-Kings Game 1 received an 8.1 household rating, the best in that market for an NHL game on broadcast television since 2004.

CONFERENCE FINALS

• Through three rounds, the 2012 Playoffs averaged 1.09 million viewers on NBC, NBC Sports Network & CNBC, making them the most-watched in 15 years (1.237 on FOX/ESPN/ESPN2 in 1997).

• The Western Conference Finals averaged 1.02 million viewers for the four games on NBC Sports Network, up 18 percent over last year’s Western Conference Finals (San Jose-Vancouver, 863,000). NBC Sports Network aired Games 1, 2, 3 and 5. NBC aired Game 4, averaging 1.4 million viewers, down slightly vs. last year (Vancouver-San Jose, 1.5 million).

• The Eastern Conference Finals averaged 1.39 million viewers on NBC Sports Network, down from 2011 (1.71 million).

• In New York, Game 5 of Rangers-Devils received a 6.47 household rating, the highest local rating ever in the market for an NHL game on NBC Sports Network.

• In Phoenix, Game 1 Coyotes-Kings received a 5.56 household rating, the highest local rating ever in the market for a NHL game on the NBC Sports Network.

STANLEY CUP FINAL

• The Cup-clinching Game 6 was the most-watched game of the 2012 Stanley Cup Final with 4.93 million viewers.

o NBC ranked first in Monday night primetime among broadcast networks in the advertiser-coveted M18-49 and M18-34 demos.

· In Los Angeles, the Cup-clinching Game 6 of the Stanley Cup Final received a 13.6 household rating, the highest local rating ever in the market for a NHL playoff game on broadcast television on record (since 1976).

• In New York, Game 1 received a 5.1, the highest local rating in the market since 2003 for a NHL playoff game on broadcast television (10.1/Anaheim-New Jersey Game 7/ABC).

• For the entire series, NBC and NBC Sports Network combined to average 3.01 million viewers, down from last year’s 4.57 million average.

 
  • Northeast891

    Because White people are becoming the minority and well that is another reason why Hockey ratings are going down. How many black people or Hispanic people are on a Hockey team? Not too many. so why should they care when they have the NBA? LOL!

  • tatiG

    @Northeast, I don’t think it’s because of race. if that was the case, the NBA would have only 10% of fans. it’s just because hockey is not an american sport, and quite frankly, I find it chaotic.

    for me it’s hard to follow it. even when they score, i never know how it happened. I need a replay because the puck is way too small.

  • Casey Abell

    The sport does have technical problems on TV…oddly enough, because it’s too fast. It’s often difficult to follow the puck or see a scoring play except after a number of slow-motion replays. High-def TV helps, but not nearly as much as the sport’s proponents had hoped.

    Another issue is the clown fights. I know, hockey feels compelled to feed the animals. But the fights turn off casual viewers even if the hardcore fans demand them. Finally, the helmets and, again ironically, pace of play make hockey players look like faceless robots to casual viewers.

    Oh, and next time, don’t fight the NBA on the schedule. Put the finals on while the NBA is still dribbling through the endless early rounds of their playoffs.

  • Antoine

    @tatiG

    Its most def. a race thing. While white people (incl. white hispanics) usually watch every sport, black people (+ non-white hispanics) generally watch only sports where they can relate to one of their own. NFL and NBA. Tennis only when the Williams sisters get involved. Golf only with Tiger. Motorsports? – no. Hockey? – no. Ever took a look at the demographics of the winter olympic tv ratings? That is a growing problem for hockey.

  • Nancy Anne

    I noticed Canada’s CBC network wasn’t including in the gathering of ratings info…hummmm??????

  • USAmerica1st

    Following the action is very difficult at home, it’s just too fast. When they highlighted the puck for TV viewing, the fans hated it. It’s better when seen in person. They need a David Stern/Roger Goodell-type as commissioner.

  • Matt

    Oh God here we go with an idiot who wants fighting out of the game.

    Do us a favor, stay over in the NBA’s fan group, we don’t want you here.

  • Yuri Nator

    Hmm, hockey’s the second most popular sport after football in Michigan, Minnesota, North Dakota, Alaska, Vermont and New Hampshire and the most popular sport in Maine. Yeah, Americans don’t like hockey.

    BTW, you racist POS, the reason why black people don’t watch hockey is the same reason why few Norwegian-Americans like surfing. Few Norwegian-Americans live on the California coast. Few black people live in the above states, save for Michigan.

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