via press release:
For The First Time Ever InHistory, The Emmy®-Nominated Series
Will Host A Public Runway Show in New York’s Famed Times Square on Friday, June 15
Fashion’s Dream Team of Heidi Klum, Tim Gunn, Michael Kors and Nina Garcia
Are Back for 14 New Episodes For the Milestone 10th Season
New York, NY (June 13, 2012) – It’s time to cut – or be cut! The Emmy® Award nominated series, , celebrates its 10th Anniversary milestone with 16 new designers, beginning Thursday, July 19, at 9pm ET/PT on Lifetime. But before viewers tune in to watch them on the air, fans will have the rare opportunity to see them in person for a LIVE runway show in New York’s Times Square on Friday, June 15, at 8pm ET. Not only will this season’s designers have to prove they have the creativity, skills and passion to dazzle Heidi Klum, mentor Tim Gunn and judges Michael Kors and Nina Garcia, they’ll also have to show off their garments to the critical eyes of a live audience in one of New York’s most visited and highly visible sites for their first challenge of the new season.
Filmed on location in the Big Apple, each 90-minute episode of the 10th season will showcase the talent of the designers on the runway, and the drama that takes place behind-the-seams as the designers attempt to make the cut to show at New York Fashion Week at Lincoln Center. With some new twists for the designers along the way, who will make the cut?
As part of the winner’s prize package, this season’sdesigner will receive $100,000 from L’Oréal Paris to start his/her own line, a fashion spread in Marie Claire magazine, a 2013 Lexus GS 350, a $50,000 technology suite by HP and Intel to create his/her own vision and run his/her business and the opportunity to design and sell an exclusive collection at Lord & Taylor. Lord & Taylor is the exclusive retail sponsor for 's 10thseason and has merchandised the accessory wall with its well-edited assortment of product. The retailer will also host an exciting challenge episode that will come to life for consumers on Fashion’s Night Out in the store’s Fifth Avenue flagship. The model paired with the winner of will also appear in the designer's editorial feature in Marie Claire and receive $25,000 from L'Oréal Paris EverStyle.
Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eyes of mentor and Liz Claiborne Chief CreativeOfficer Tim Gunn and judges Michael Kors and Nina Garcia. Project Runway was 2011’s number one rated and most watched competitive reality program on ad-supported cable among Women.
Project Runway is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Meryl Poster of The Weinstein Company, Jonathan Murray, Sara Rea and Colleen Sands of Bunim/Murray Productions, Heidi Klum, and Jane Cha Cutler and Desiree Gruber of Full Picture. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company. Rob Sharenow, Gena McCarthy and David Hillman of Lifetime also executive produce.
ABOUT THE WEINSTEIN COMPANY
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as Scream, Spy Kids and Scary Movie. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes. TWC releases took home eight 2012 Academy Awards®, the most wins in the studio’s history. The tally included Best Picture for Michel Hazanavicius’s The Artist and Best Documentary Feature for TJ Martin and Dan Lindsay’s Undefeated. The Artist brought TWC its second consecutive Best Picture statuette following the 2011 win for Tom Hooper’s The King’s Speech.
TWC is also active in television production, led by former Miramax Films President of Production and current President of Television Meryl Poster, with credits including the Emmy® nominated and Peabody Award winning reality series Project Runway, spin-off series Project Runway All Stars and Project Accessory, the VH1 reality series Mob Wives, spin-off series Mob Wives Chicago and the critically acclaimed HBO comedy/crime series The No. 1 Ladies' Detective Agency which also received a Peabody Award. The company is currently in pre-production on the martial-arts epic Marco Polo for Starz as well as production on the Mob Wives spin off series starring Big Ang, the breakout hit 'mob wife' character. TWC has 17 other shows in active development, including The Nanny Diaries, being adapted for ABC by Amy Sherman Palladino (, Gilmore Girls).
Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in First Quarter 2012versus First Quarter 2011, including a 9% jump in Adults 25-54, +12% with Women 25-54, +14% with Adults 18-49 and +18% with Women 18-49. In addition, the quarter marks the first time Lifetime has posted First Quarter year-on-year growth for Adults 25-54, Women 25-54 and Women 18-49 in seven years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.