For the First Time Ever, ‘Good Morning America’ is Number 1 in Total Viewers in the C3 Ratings During the 2012 May Sweep

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via press release:

For the First Time Ever, “GMA” is #1 in Total Viewers in the C3 Ratings During the 2012 May Sweep

 

Based on Nielsen’s C3 Ratings data (Commercial Ratings + 3 Day Playback), ABC News’ “Good Morning America” ranked No. 1 in Total Viewers (4.949 million) during the 2012 May Sweep.  “GMA” won a sweeps period for the first time ever based on the C3 ratings, beating NBC’s “Today” (4.790 million) by +159,000.  Additionally, cutting its Adults 25-54 margins for the 6th consecutive sweeps period, “GMA” trailed “Today” by its smallest news demo gap ever during a sweep (-56,000 – 1.886 million vs. 1.942 million).

 

For the week of May 21, 2012, based on the most recent C3 data (Commercial + 3 Day Playback), “GMA” ranked No. 1 in Total Viewers (4.835 million), outdelivering NBC’s “Today” (4.563 million) by 272,000.  In fact, “GMA” has ranked No. 1 in Total Viewers for the 5th consecutive week and in 6 of the previous 7. In addition, “GMA” placed a strong No. 2 in Adults 25-54 (1.809 million), pacing behind “Today” (1.862 million) by only -53,000.

 

Ratings Report: Week of June 4 – June 8, 2012

 

GMA” On Top 4 of Last 9 Weeks

 

“GMA” is Posting its Smallest Total Viewer and Adults 25-54 Margins with “Today” in 16 Years, Season to Date

 

 

“Good Morning America” drew 4.474 million Total Viewers and a 1.4 rating/11 share/1.717 million Adults 25-54 for the week of June 4, 2012, according to Nielsen Media Research.  “GMA” has won 4 of the last 9 weeks. Additionally, Goodmorningamerica.com has expanded its lead and in the month of April, had 17 million more unique users than Today.com.

 

“GMA” slashed its year-to-year margins with “Today” by more than half in both Total Viewers (-68% – 332,000 vs. 1.046 million) and Adults 25-54 (-58% – 298,000 vs. 705,000).  “GMA” has cut its year-to-year demo gap with the NBC morning newscast by double-digits for 23 straight weeks, and in 37 of 38 weeks this season.  

 

“GMA” narrowed its week-to-week gap with “Today” in Adults 25-54 by -4% (298,000 vs. 311,000).

 

Season to date, “GMA” has cut its gaps versus “Today” in half in both Total Viewers (-52%) and Adults 25-54 (-48%) versus its year-ago season gaps.  In fact “GMA” is posting its smallest Total Viewer (392,000) and Adults 25-54 (387,000) margins with “Today” in 16 years – since the 1995-96 Season.

 

Season to date “GMA” is the only morning program to grow in Total Viewers (+4%) and Adults 25-54 (+7%) versus its year-ago averages (NBC’s “Today:” -4%/-9%, respectively; CBS’ “This Morning:” -8%/-10%, respectively). “GMA” is seeing its largest overall season audience in 6 years, since 2005-06.

 

For the 4th week running, “GMA” towered over the “CBS This Morning” by triple-digits in both Total Viewers (+101% – 4.474 million vs. 2.228 million) and Adults 25-54 (+103% – 1.717 million vs. 847,000).

 

 

May 2012 SWEEP       TOTAL VIEWERS     ADULTS 25-54     

C3 Ratings

ABC                    4,949,000         1,886,000     

NBC                    4,790,000         1,942,000

CBS                    2,402,000           894,000

 

WEEK OF 6/04/12      TOTAL VIEWERS      ADULTS 25-54       HOUSEHOLDS

ABC                    4,474,000      1.4/11; 1,717,000     3.4/13

NBC                    4,806,000      1.7/13; 2,015,000     3.6/14

CBS                    2,228,000      0.7/ 5;   847,000     1.7/ 7

 

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 6/4/12, 5/28/12 & 6/6/11.  Most Current:  2011-2012 Season (9/19/11 – 6/10/12) and 2010-2011 Season (9/20/10 – 6/12/11).  ).  National Commercial Ratings + 3 Day Playback, for May 2012 Sweep (4/26 – 5/23/2012) and week of 5/21/12.  Sweep periods (November, February, May and July).  NPower, C3 data not available prior to 1/1/07.  Regular telecasts only (excludes re-titled, specials and breakouts).

 

 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

 

ABC News Media Relations: Alyssa Ziegler Apple (212) 456-1624 / Alison Bridgman (212) 456-1578

Disney-ABC Media Relations: Pons Rongavilla: (818) 460-5615

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