NBC Announces Fall 2012 Premiere Dates for 'Grimm', 'Revolution', 'The Voice,' 'Animal Practice' & More

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June 14th, 2012

via press release:

NBC ANNOUNCES AGGRESSIVE AND STAGGERED SEASON PREMIERE STRATEGY FOR FALL 2012

Schedule Includes Commercial-free Sneak Peeks of “Animal Practice” and “Go On” During 2012 Summer Olympic Games

The Olympics Passes the Baton with the Two-Hour Premiere of the New Competitive Series “Stars Earn Stripes” on August 13, followed by the Season Premiere of “Grimm

Continuing NBC’s Rollout Strategy, Hit Singing Competition “The Voice” Returns (September 10) During the Same Week that Summer Juggernaut “America’s Got Talent” Concludes (September 13) and the Return of NFL Football (September 5 and 9) Hands-Off to the Launches of “Go On” and “The New Normal” (September 11) and a Sneak Peek of “Guys With Kids” (September 12), as well as the Season Premiere of “Parenthood” (September 11)

Additional New Show Premieres Are Dramas “Revolution” (September 17) and “Chicago Fire” (October 10)

 

UNIVERSAL CITY, Calif. – June 14, 2012 – NBC announced today the premieres and sneak peeks of its new Fall 2012 primetime schedule that capitalize on the launch and promotional platforms provided by the network’s coverage of the 2012 Summer Olympic Games, the finale of “America’s Got Talent” and the return of “The Voice” and “Sunday Night Football.” Most of the new fall shows will premiere in advance of the start of the season.

The rollout of NBC’s Fall 2012 season begins with commercial-free sneak previews of the new comedies “Go On” (Wednesday, August 8) after the evening’s coverage of the 2012 Summer Olympic Games and “Animal Practice” on Sunday, August 12, following the Closing Ceremonies of the Summer Olympics.

One day after the conclusion of the Olympics, NBC will debut the new competitive series “Stars Earn Stripes” with a special two-hour episode on Monday, August 13 (8-10 p.m. ET), followed on the same night with the advance season premiere of “Grimm” (10-11 p.m. ET).

Continuing NBC’s launch strategy, “The Voice” returns on September 10 (8-10 p.m.), handing-off to encore sneak peeks of “Animal Practice” (10-10:30 p.m. ET) and “Go On” (10:30-11 p.m. ET). The NFL Kick-Off Special 2012 and first NFL game of the season on Wednesday, September 5, followed by Football Night in America (7:00-8:15 p.m.) and Sunday Night Football’s (8:15-11 p.m.) return in their regular timeslots on September 9 kick off a launch week that includes the September 11 time-period premiere of “Go On” (9-9:30 p.m.) followed by “The New Normal” (9:30-10 p.m.), a sneak peek of “Guys With Kids” on September 12 (10-10:30 p.m.) after the next to last episode of “America’s Got Talent,” and the season premiere of “Parenthood” on September 11 (10-11 p.m.). To provide additional sampling, the new comedy “The New Normal” will re-broadcast its first episode on Thursday, September 13 (10-10:30 p.m. ET), following the season finale of “America’s Got Talent.”

Among other new NBC series for fall, the drama “Revolution” premieres on Monday, September 17 (10-11 p.m. ET); and the drama “Chicago Fire” debuts on Wednesday, October 10 (10-11 p.m. ET). “Animal Practice” will start in its regular day and time on Wednesday, September 26 (8-8:30 p.m. ET) followed by the time period premiere of “Guys With Kids” (8:30-9 p.m. ET).

Following are the premiere dates for NBC’s Fall 2012 primetime schedule (all times ET; new shows are in upper case):

Wednesday, August 8

“GO ON” (sneak peek following Olympic Games coverage)

Sunday, August 12

Animal Practice” (sneak peek following Olympic Games Closing Ceremonies)

Monday, August 13

8-10 p.m. “Stars Earn Stripes” (two-hour premiere)

10-11 p.m. “Grimm

Wednesday, September 5

7:30-8:30 p.m. “NFL Kickoff Special 2012” (regular season)

8:30-11 p.m. “Sunday Night Football” (regular season)

Sunday, September 9

7-8:15 p.m. “Football Night in America” (regular day and time)

8:15-11 p.m. “Sunday Night Football” (regular day and time)

Monday, September 10

8-10 p.m. “The Voice

 

Tuesday, September 11

9-9:30 p.m. “GO ON” (time period premiere)

9:30-10 p.m. “The New Normal

10-11 p.m. “Parenthood

 

Wednesday, September 12

10-10:30 p.m. “Guys With Kids” (sneak peek after penultimate “America’s Got Talent”)

 

Friday, Sept 14

9-10pm - "Grimm" (time period premiere)

 

Monday, September 17

10-11 p.m. “REVOLUTION

 

Thursday, September 20

8:30-9 p.m. “Up All Night

9-9:30 p.m. “The Office

9:30-10 p.m. “Parks and Recreation”

 

Wednesday, September 26

8-8:30 p.m. “ANIMAL PRACTICE” (time period premiere)

8:30-9 p.m. “GUYS WITH KIDS” (time period premiere)

9-11 p.m. “Law & Order: Special Victims Unit” (two-hour premiere)

 

Thursday, October 4

8-8:30 p.m. “30 Rock

 

Wednesday, October 10

10-11 p.m. “Chicago Fire

 

Friday, October 19

8-8:30 p.m. “Whitney”

8:30-9 p.m. “Community

 

 
  • chrisss

    @ tvfreak

    LOL, if NBC wanted to kill Whitney they wouldn’t have renewed it…

  • disney rocks

    If wednesday sitcoms don;t bomb, nbc might move community and whitney to october 26

  • Hmm

    I guess this helps them in sampling the initial few weeks, but wouldn’t the whole already dragged out 22 weeks on air out of 35 gets even worse, like 22 out of 37. In this time where viewers are so fickle, 2 more weeks of hiatus in between may really hurt a show’s chances. Just look at ABC Wednesday line-up the past season. The shows dropped a full rating point from fall to spring.

  • Tessa

    @RG-X

    Thanks for the laugh :D

  • thesnowleopard

    That schedule is the worst mess possible. If Grimm survives that move back to Fridays and gets a third season, I’ll be really impressed. And if NBC isn’t actively trying to kill the show, it sure is doing a fabulous job of accidentally killing it.

  • SarahL

    I love the idea of Grimm premiering early to catch some of the Olympic viewers, but don’t understand by NBC does not just keep it on Friday nights. I am not happy with this Monday experiment. Grimm is a niche show that simply is not strong enough to air on a regular weeknight.

  • Charlie Sheen

    Now I’m about ready to snap on NBC, they were supposed to start in August for some of their shows and they dropped the ball. I was getting really stoked about NBC starting before the other networks and not having to deal with the competition. Specifically with Whitney on Friday nights where they could’ve started it the Friday after the Olympics or even on September 14th with Grimm. Instead it premieres so ridiculously late and it only has a couple of weeks in front of LMS.

    Another move I hated was the really late start for Chicago Fire. This should’ve gotten a start after AGT but I do like how Guys with Kids got the AGT boost. Mondays premiere dates are good too.

    My whole problem right now is NBC should’ve started early since the people who watch the Olympics attention spans aren’t going to remember to watch NBC in September or October. I like how TNT is premiering Dallas and Falling Skies the week after the NBA Playoffs come to a close for them. I can see why people all across the net hate these premiere dates their ridiculous.

  • Dallas

    I think you guys are right about the late starts for Whitney and Community. I think if Animal Practice fails their going to use them to replace them so Animal Practice might be on a really short leash.

  • Observer

    That Grimm scheduling is NUTS! Come on, NBC, are you trying to kill it?

  • toadytoady

    If SVU dies against Criminal Minds in the 9pm slot they can move it to Thursday at 10pm…..because Rock Center is definitely going to die in that slot!

  • Dean_W

    ‘SVU’ won’t die against Criminal Minds. Everyone was saying the same thing last year (when we knew CSI was moving to SVU slot).
    This Show is very strong and will continue for a long time. But, the new Dick Wolf’s Show Chicago Fire will be killed by CSI.

  • Andrea from Italy

    I don’t understand why people continue to call this schedule messy. NBC is using everything they have in summer to promote fall shows. Go On, Animal Practice and Guys with Kids are having SNEEK PEAKS on August and early September! They’re NOT having their series premieres! NBC will just show them off where they can be really well exposed, and then premiere them in their regular time slots.

  • SJ

    Grimm could have 26-28 episodes this year. It’s cheap, it’s a procedural so the closer they are to syndication the better and they started filming in late May. Frankly, I’ll be surprised if it doesn’t get 26+ episodes this season.

    It also looks like 30 Rock won’t end by December (and I was hoping for an hour-long Christmas-themed finale!). I wonder if SNL Thursday Update will make a brief return in the first couple of weeks of the season.

    Also, I know it’s hard to conclude from this schedule, but is the “official” start of the season September 24? Or is it the 17th?

  • KevinY

    Actually Andrea, according to TheFutonCritic the “Sneak Peek” after the Olympics for Go On and Animal Practice will be the pilot episodes. Then the September 10th encores of both shows will also be the pilot episodes. But then in their “Time Period Premieres” on Sept 11th and Sept 26th it will be the SECOND episode of both shows. At least that’s how their listings show it. I think this is incredibly confusing.

  • Ultima

    @Networkman
    And why isn’t Chicago Fire premiering Oct. 3?

    @Rob60990
    Is NBC seriously burning off 4 episodes of Law & Order: SVU in 2 weeks?

    No, there’s a presidential debate on 3 October.

  • Ultima

    I think this is incredibly confusing.

    Here’s the short version of the NBC schedule, without the confusion…

    They’re doing the exact same thing that they did last season, except that due to having both the AGT finale and The Voice premiere the same week, they have a lot of timeslots to show premieres of their new stuff with big lead-ins.

    Additionally, they’re also going to show commercial free versions of the pilots for a couple of new sitcoms during the Olympics.

    Also, Stars Earn Stripes will be a new summer series that premieres the day following the Olympics. Grimm will also premiere that day and will continue to air on Mondays until it moves to its normal timeslot in mid-September.

  • Ultima

    @cory
    So many timeslot switches, sneak previews, and staggered dates, that no one will be able to tell when any of their shows are on.

    One. There is one timeslot switch. Grimm. That’s it. Everything else is sneak peaks, scheduled to take advantage of a large audience, which will -gasp!- include plenty of promotions for the actual starting date/time! It’s just like running regular promotions, except that instead of having to wait to see it, you get to take a sneak peak right now!

    It’s like people actually thought NBC was going to launch their entire fall schedule in the middle of August…

  • Cory

    I disagree. Sure we’re smart enough to know when all these shows will be on, but the regular casual viewer will easily forget when a show is supposed to be on after seeing sneak peaks of 3 comedies and then trying to remember what timeslot each of those will be going to more than a month down the road.

  • Ultima

    @Cory
    but the regular casual viewer will easily forget when a show is supposed to be on after seeing sneak peaks of 3 comedies and then trying to remember what timeslot each of those will be going to more than a month down the road.

    So they shouldn’t even bother advertising during the Olympics then? Because if they just had promotions instead of sneak peaks, people wouldn’t remember when they were on either.

    Furthermore, they wouldn’t even have the chance to sample the shows, which is the entire point of doing it this way. People are more likely to put in the ten seconds worth of effort into looking up the start time for a show they actually saw and liked rather than one they just saw an advertisement for.

    Every other network has to simply rely on fall promotions during the finales in May and ads throughout the summer. NBC gets to spam advertisements during the Olympics and has a very powerful platform for previewing shows via the Olympics, the Voice and AGT.

    This is a huge plus for NBC. Sure, it would be better if the Olympics were the last two weeks of August (or September!) and they could just transition straight into their fall schedule. However, they have no control over the dates and starting their full fall schedule six weeks early is simply not a realistic option.

  • Silvio

    I have no problems with NBC schedule. They have no good lead-ins, so they have to do some gambles, and try to use Olympics, America’s Got Talent, Stars Earn Stripes … whatever as launching pads.

    What I have problems with – is this press release. It is confusing and I can not understand it (well, I understand it now, but only after reading comments here, TVLine and TheFutonCritic). That text looks like notes some secretar … um, personal assistant … took at meeting between NBC execs and programming department.

    It’s a shame for such big company like NBC to not have PR department. And if they do have one, they should fire all people working there … their secretaries and cleaning ladies could write better press release than this piece of junk.

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