NBC Announces Fall 2012 Premiere Dates for 'Grimm', 'Revolution', 'The Voice,' 'Animal Practice' & More

Categories: 1-Featured,Network TV Press Releases

Written By

June 14th, 2012

via press release:

NBC ANNOUNCES AGGRESSIVE AND STAGGERED SEASON PREMIERE STRATEGY FOR FALL 2012

Schedule Includes Commercial-free Sneak Peeks of “Animal Practice” and “Go On” During 2012 Summer Olympic Games

The Olympics Passes the Baton with the Two-Hour Premiere of the New Competitive Series “Stars Earn Stripes” on August 13, followed by the Season Premiere of “Grimm

Continuing NBC’s Rollout Strategy, Hit Singing Competition “The Voice” Returns (September 10) During the Same Week that Summer Juggernaut “America’s Got Talent” Concludes (September 13) and the Return of NFL Football (September 5 and 9) Hands-Off to the Launches of “Go On” and “The New Normal” (September 11) and a Sneak Peek of “Guys With Kids” (September 12), as well as the Season Premiere of “Parenthood” (September 11)

Additional New Show Premieres Are Dramas “Revolution” (September 17) and “Chicago Fire” (October 10)

 

UNIVERSAL CITY, Calif. – June 14, 2012 – NBC announced today the premieres and sneak peeks of its new Fall 2012 primetime schedule that capitalize on the launch and promotional platforms provided by the network’s coverage of the 2012 Summer Olympic Games, the finale of “America’s Got Talent” and the return of “The Voice” and “Sunday Night Football.” Most of the new fall shows will premiere in advance of the start of the season.

The rollout of NBC’s Fall 2012 season begins with commercial-free sneak previews of the new comedies “Go On” (Wednesday, August 8) after the evening’s coverage of the 2012 Summer Olympic Games and “Animal Practice” on Sunday, August 12, following the Closing Ceremonies of the Summer Olympics.

One day after the conclusion of the Olympics, NBC will debut the new competitive series “Stars Earn Stripes” with a special two-hour episode on Monday, August 13 (8-10 p.m. ET), followed on the same night with the advance season premiere of “Grimm” (10-11 p.m. ET).

Continuing NBC’s launch strategy, “The Voice” returns on September 10 (8-10 p.m.), handing-off to encore sneak peeks of “Animal Practice” (10-10:30 p.m. ET) and “Go On” (10:30-11 p.m. ET). The NFL Kick-Off Special 2012 and first NFL game of the season on Wednesday, September 5, followed by Football Night in America (7:00-8:15 p.m.) and Sunday Night Football’s (8:15-11 p.m.) return in their regular timeslots on September 9 kick off a launch week that includes the September 11 time-period premiere of “Go On” (9-9:30 p.m.) followed by “The New Normal” (9:30-10 p.m.), a sneak peek of “Guys With Kids” on September 12 (10-10:30 p.m.) after the next to last episode of “America’s Got Talent,” and the season premiere of “Parenthood” on September 11 (10-11 p.m.). To provide additional sampling, the new comedy “The New Normal” will re-broadcast its first episode on Thursday, September 13 (10-10:30 p.m. ET), following the season finale of “America’s Got Talent.”

Among other new NBC series for fall, the drama “Revolution” premieres on Monday, September 17 (10-11 p.m. ET); and the drama “Chicago Fire” debuts on Wednesday, October 10 (10-11 p.m. ET). “Animal Practice” will start in its regular day and time on Wednesday, September 26 (8-8:30 p.m. ET) followed by the time period premiere of “Guys With Kids” (8:30-9 p.m. ET).

Following are the premiere dates for NBC’s Fall 2012 primetime schedule (all times ET; new shows are in upper case):

Wednesday, August 8

“GO ON” (sneak peek following Olympic Games coverage)

Sunday, August 12

“ANIMAL PRACTICE” (sneak peek following Olympic Games Closing Ceremonies)

Monday, August 13

8-10 p.m. “Stars Earn Stripes” (two-hour premiere)

10-11 p.m. “Grimm

Wednesday, September 5

7:30-8:30 p.m. “NFL Kickoff Special 2012” (regular season)

8:30-11 p.m. “Sunday Night Football” (regular season)

Sunday, September 9

7-8:15 p.m. “Football Night in America” (regular day and time)

8:15-11 p.m. “Sunday Night Football” (regular day and time)

Monday, September 10

8-10 p.m. “The Voice

 

Tuesday, September 11

9-9:30 p.m. “GO ON” (time period premiere)

9:30-10 p.m. “The New Normal

10-11 p.m. “Parenthood

 

Wednesday, September 12

10-10:30 p.m. “Guys With Kids” (sneak peek after penultimate “America’s Got Talent”)

 

Friday, Sept 14

9-10pm - "Grimm" (time period premiere)

 

Monday, September 17

10-11 p.m. “REVOLUTION

 

Thursday, September 20

8:30-9 p.m. “Up All Night

9-9:30 p.m. “The Office

9:30-10 p.m. “Parks and Recreation”

 

Wednesday, September 26

8-8:30 p.m. “ANIMAL PRACTICE” (time period premiere)

8:30-9 p.m. “Guys With Kids” (time period premiere)

9-11 p.m. “Law & Order: Special Victims Unit” (two-hour premiere)

 

Thursday, October 4

8-8:30 p.m. “30 Rock

 

Wednesday, October 10

10-11 p.m. “Chicago Fire

 

Friday, October 19

8-8:30 p.m. “Whitney”

8:30-9 p.m. “Community

 

 
  • Ultima

    @Silvio
    What I have problems with – is this press release. It is confusing and I can not understand it
    they should fire all people working there

    They should fire their PR department because you have terrible reading comprehension skills?

  • Silvio

    Secondly, we are talking about NBC here – it’s more about *what* they launch, not about when.

    Beijing 2008 they used to launch
    America’s Toughest Jobs
    Crusoe
    Kath & Kim
    Knight Rider
    My Own Worst Enemy

    oh … my … god

    Vancouver 2010 was used for:
    The Marriage Ref
    Parenthood
    Who Do You Think You Are?

    Not as bad selection, but still not hits by any stretch of imagination.

    This year their pilot slate looks turrible again.
    And yes, NBC not being able to put out readable press release, doesn’t help. 99-of-100 people couldn’t understand that junk of text. 1-of-100 saying it’s not confusing is either superhero, either is blatantly lying.

  • Holly

    They should fire their PR department because you have terrible reading comprehension skills?

    If a PR department cannot make their announcement comprehensible to the general public, then they aren’t doing their job very well.

  • Ultima

    @Holly
    If a PR department cannot make their announcement comprehensible to the general public, then they aren’t doing their job very well.

    The target audience is the press, not the general public. Also, it is comprehensible.

    I don’t know why people are so confused over the schedule, it is fairly straight-forward. Maybe people aren’t grasping the concept of the sneak peak or are having trouble grasping NBC’s vision here (maybe due to coming in with a preconcieved notion of what they thought NBC should do)?

    It’s fine if someone doesn’t understand why NBC is doing certain things, but claiming that the press release itself was unreadable or confusing is just absurd.

  • Silvio

    @Ultima
    The target audience is the press, not the general public. Also, it is comprehensible.

    All the press just copy/pasted that press release. Claims that target audience is not the general public are therefore absurd.
    Reading comments, I see it’s not comprehensible to every single person commenting here (save for you) – then I’m safe to declare it not comprehensible.

  • curtisfiles

    I find it laughable that NBC will use the Olympics to draw an audience for a series for their fall shows. Really? The freaking Olympics? Ha Ha Ha

  • Ultima

    @Silvio
    Reading comments, I see it’s not comprehensible to every single person commenting here (save for you)

    Bull. Actually, given your horrid reading comprehension skills, I can see how you would come to that conclusion!

    Plenty of people understood the press release just fine and answered the questions of the confused people. Others simply voiced their opinion, such as NBC is being stupid (or awesome or hopeless or whatever). There were a few legitimate questions (like the Chicago Fire thing); those people clearly understood the schedule, otherwise they couldn’t have asked the question in the first place.

    Yes, there are some other questions that illustrate confusion, mostly as a result of people not understanding what phrases such as “season premiere,” “time period premeire,” “sneak peak,” or “encore” mean. Sorry, this is a press release, it’s not their job to hold your hand; it is assumed that the reader has a basic understanding of TV scheduling terminology.

  • Silvio

    @Ultima

    You’re contradicting yourself.
    If release is not meant for general public, why is it published (as opposed to mailed to press members only) ?
    If it’s comprehensive, why so much questions by people needing expert help?

    Every day it’s more clear what phrase “bring Comcast-culture into NBC Universal” means. Probably: we’re always right, customers are never right, they simply don’t understand. Funny, it sounds much like you.

  • http://tvbythenumbers.com Bill Gorman

    “If release is not meant for general public, why is it published (as opposed to mailed to press members only) ?”

    It is just mailed to members of the press (although, that’s a pretty flexible group). And while “press” releases are meant for members of the press, their ultimate target is the customers of the networks, the advertisers.

    Why do we post it? Pageviews. Not because it’s “meant” for anyone.

  • TVDude

    The schedule looks good to me. I think it’s smart of NBC to use one of it’s few souces of viewership to both launch and sample shows.

    With that said, I doubt their expectations are unrealistic. They ordered a tun of shows for a reason. NBC knows that shows will fail. They’re goal is to get one or two shows that work and can be used to launch other shows. Will it work? I have no clue, we shall see.. The problem with this last season was that they had no scripted shows to launch another show. Even The Office was a let down. They’re trying to change that by creating a hit or two.

  • http://tvbythenumbers.com Robert Seidman

    Ratings press releases are definitely primarily targeted at advertisers. But many press releases are intended for general consumption (eg SHOW premieres on Date, and “On the Next Episode of). Advertisers know the schedule info in advance (often by a lot, sometimes by very little) that’s how sites sometimes are able to “scoop” schedule changes before they’re formally announced to the public via press releases.

    Also, these releases *are* available to everyone, publicly on network’s news/pr sites without password. You can find this release here:

    http://www.nbcuniversal.presscentre.com/content/detail.aspx?ReleaseID=11032&NewsAreaId=2

  • Ultima

    @Silvio
    If it’s comprehensive, why so much questions by people needing expert help?

    Are you seriously suggesting that a press release from a network containing scheduling information should actually have to explain terms like “sneak peak” or “season premiere”?!

    Where does it stop? I mean, it’s pretty unreasonable to assume the reader understands the arbitrary time period that “primetime” refers to, right?

  • Silvio

    @Ultima
    No, I’m suggesting something readable to be published.

    Look what I did in just 15 minutes of work:
    https://docs.google.com/document/pub?id=1SwCMeW2TwumBbHPOSRaBP-y6CSCU-6rpbebIEb3TB00

    Problem is that I needed 3 hours of reading 4 different sources before being able to write it down in few minutes. I mean, 4 additional sources explaining that cryptic press release.

    If NBC people can’t see their press release is:
    – too long and should be split in few smaller
    – it takes only few minutes to make it readable to average Joe (and not understandable only to ultima and other schedule experts)
    … then it’s pathetic

  • http://tvbythenumbers.com Robert Seidman

    @Silvio: getting fired up about press releases? That could be a full time job! The info in the release was for general consumption but the release itself wasn’t intended for a general audience. Legacy (and not just with NBC) dictates that other than new age aggregating sites like us and The Futon Critic who just post the releases as is, is that any questions get handled the good old fashion way — by asking questions. The sources decrypting the cryptic release didn’t have a magic decryption key, they just asked NBC.

  • Mark Wilkins

    SVU, Revolution, and NFL are it, the rest I’ll pass

  • rob60990

    “No, there’s a presidential debate on 3 October.”

    Ugh. Thanks. I hope ABC starts their Wednesdays on October 10. No point in starting them on Sept 26 only to go on a break so soon especially when premiering new shows.

  • joel

    “Wednesday, September 26
    8:30-9 p.m. “Guys With Kids” (time period premiere)”

    So Mockingbird Lane should be showing up around October 10.

  • Justin121

    So,

    Go On, Animal Practice ‘sneak peek’ in August 8-12.

    Grimm “premieres” in August 13.

    Week of Sept 10: The Voice, Tuesday comedies, Parenthood, Grimm premiere.

    Week of Sept 17: Revolution, Thursday comedies premiere.

    Week of Sept 24: Wednesday comedies and SVU premiere.

    The bulck on NBC’s schedule premiers over the weeks of Sept 10, 17, and 24.

    Got it.

    30 Rock in week 5*

    Chicago Fire in week 6*

    Community and Whitney in week 7*

    *Note: weeks 5, 6, 7, are of NBC’s season, NOT the official TV season.

    *phew*

  • Androme

    After reading these comments by other commenters here, I can can really tell that almost all of them are pissed that the NBC schedule and the premiere dates are not what they want them to be. I really don’t care I’m just glad Grimm is back.
    Besides if this idea becomes a success it serves them right.

  • Kissan

    Here’s what I guess for the premieres:

    The Voice-12 million viewers

    Revolution-14 million viewers

    Go On-6 million viewers

    The New Normal-6 million viewers

    Parenthood-7 million viewers

    Animal Practice-6 million viewers

    Guys With Kids-6 million viewers

    Law & Order:SVU-8 million viewers

    Chicago Fire-10 million viewers

    30 Rock-3 million viewers

    Up All Night-3 million viewers

    The Office-5 million viewers

    Parks & Recreation-4 million viewers

    Rock Center With Brian Williams-2 million viewers

    Whitney-4 million viewers

    Community-5 million viewers

    Grimm-6 million viewers

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