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Soap Opera Ratings: 'Days of Our Lives' Has Best Performance in Women 18-49 in Over 6 Months

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June 14th, 2012

via NBC press note:

·Days Of Our Livesmatched its highest women 18-49 rating (0.9) in more than six months (since the week of November 21-25, 2011) and also equaled its top women 18-34 rating (0.5) in more than six months (since the week of November 28-December 2, 2011).

 

Ratings for the week of June 4 – June 8, 2012

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year

Total Viewers
1. Y&R 4,308,000 (+60,000/-374,000)
2. B&B 3,061,000 (-14,000/+331,000)
3. DAYS 2,535,000 (+139,000/+198,000)
4. GH 2,340,000 (+17,000/+65,000)

Households
1. Y&R 3.2/10 (same/-.1)
2. B&B 2.2/7 (same/+.3)
3. DAYS 1.9/6 (+.1/+.2)
4. GH 1.8/5 (+.1/+.1)

Women 18-49 Viewers
1. Y&R 840,000 (-49,000/-88,000)
2. B&B 678,000 (-50,000/+176,000)
3. GH 582,000 (-84,000/-46,000)
4. DAYS 547,000 (+43,000/-48,000)

Women 18-49 Rating
1. Y&R 1.3/9 (-.1/-.1)
2. B&B 1.1/7 (same/+.3)
3. DAYS 0.9/6 (+.1/same)
3. GH 0.9/6 (-.1/-.1)

 

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Eddie

    Days of Our Lives is on the “uptick”. I heard rumors over the weekend that Eileen Davidson could be reprising the role of Kristen Blake and Susan Banks which she played from 1992-1997 and gave Days of Our Lives some of its highest ratings in years. I think this would be a smart move by DAYS and NBC as well as good timing being that the patriarch Stefano Dimera was just killed off the soap a few weeks ago. Kristen could come back into town to investigate her fathers death as well as play Susan who is EJ’s mother and who needs someone to confide in about right now with all of the events swirling around the Dimera mansion. If DAYS brings her back I think they could pick up a lot of viewers especially older viewers that they lost. This would help that 25-49 women viewers bracket. I would almost bet DAYS would rocket into at least the number 2 spot around a 2.4 or 2.5 if they would make this happen. I also think it is time to bring back Jay Kenneth Johnson who plays Phillip. So I say bring back Phillip and Kristen/Susan and we will all be happy!!!! Go Days!!!!

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