NBA Finals Generates Best Game 2 Overnight Rating Since 2004
via press release:
The NBA Finals Game 2 on ABC – Miami Heat defeated Oklahoma City to even the series at 1-1 – generated an 11.8 overnight rating, the best overnight rating for a Game 2 since 2004 and second highest ever on ABC, according to Nielsen. The 11.8rating is up 12 percent compared to last year’s Finals Game 2 (Miami Heat vs. Dallas Mavericks), which earned a 10.5.
The two-game NBA Finals overnight ratings average for 2012 is an 11.8, up 11 percent from last year. Game 2 peaked with a 15.1 rating from 11:30to 11:45p.m. ET.
In Oklahoma City, the game generated a 44.4 rating, the highest for an NBA game ever in the market (Game 1 of this series was the previous high with a 44.3). In Miami, the game generated a 30.3rating.
The only other Game 2 telecast with a higher overnight on ABC was the 12.3 rating for the 2004 NBA Finals (Detroit Pistons vs. L.A. Lakers).
The Kia NBA Countdown pregame show averaged a 3.8overnight rating, up 9 percent from a 3.5for last year’s Game 2 pregame show. The two-game overnight average for the program is a 4.2, up 20 percent.
The 2012 NBA Finals will continue with Game 3 on Sunday, June 17, at 8 p.m. ET on ABC, ESPN Radio and ESPN3.