via press release:
With coverage surrounding Nik Wallenda’s highwire walk directly over the precipice at Niagara Falls, ABC won Friday evening by huge margins over its nearest competitors with Total Viewers (+89% - 8.7 million vs. 4.6 million - CBS), Adults 18-49 (+110% - 2.1/8 vs. 1.0/4 - NBC) and Adults 25-54 (+117% - 2.6/8 vs. 1.2/4 - NBC). ABC’s night was anchored by Josh Elliott and ESPN’s Hannah Storm, and featured reporting from Elliott, Storm, Bill Weir and Sam Champion.
- · ABC marked its most-watched Friday since November 2007 (11/30/07).
During the 8 o’clock hour, ABC’s Countdown to Niagara: The Greatest Megastunts of All Time led its competition in Total Viewers (5.7 million), Adults 18-49 (1.2/5) and Adults 25-54 (1.5/6).
From 9-11pm, ABC’s Megastunts: Highwire Over Niagara Falls – Live! ranked as Friday’s #1 TV program overall and dominated its competition, more than doubling the delivery of NBC’s 2-hour Dateline in Total Viewers (+115% - 10.1 million vs. 4.7 million) and Adults 18-49 (+108% - 2.5/9 vs. 1.2/4) in head-to-head competition. In fact, ABC’s Megastunts: Highwire Over Niagara Falls stood as the most-watched non-sports summertime (Memorial Day-Labor Day) telecast on the major networks since at least 2006.
- · Megastunts: Highwire Over Niagara Falls – Live! turned in ABC’s biggest audience in the 2-hour time period in more than 5-1/2 years – since 12/1/06.
- · Building steadily throughout its telecast, the Megastunts: Highwire Over Niagara Falls – Live! shot up by 5.7 million viewers, by 100% in Adults 18-49 and by 115% in Adults 25-54 from its first half hour to its final half hour. The show drew massive numbers during its final half hour, pulling in 13.1 million viewers, a 3.4/11 in Adults 18-49 and a 4.3/12 in Adults 25-54 from 10:30-11pm.