Disney Channel’s ‘Let It Shine’ Divines 5.7 Million Viewers, Becomes #1 TV Movie of the Year with Kids and Tweens

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via press release:

Disney Channel Original Movie “Let It Shine” Divines 5.7 Million Total Viewers; Becomes the #1 TV Movie of the Year in Kids 2-11, Kids 6-11 and Tweens

 

Led by “Let It Shine,” Disney Channel Airs Friday’s Top 11 TV Telecasts in

Kids 2-11, the Top 23 TV Telecasts in Kids 6-11 and the Top 20 in Tweens 9-14

 

“Good Luck Charlie” and “Gravity Falls” Dominate Their Time Periods

 

Friday, June 15, 2012

 

In its premiere, Disney Channel Original Movie, “Let It Shine” delivered 5.7 million Total Viewers, ranking Friday’s #1 cable TV telecast, and becoming the #1 TV Movie of 2012 to date in Kids 2-11 (3.0 million/7.4 rating), Kids 6-11 (2.6 million/10.6 rating) and Tweens 9-14 (2.3 million/9.4 rating).

 

Overall, led by “Let It Shine,” an all-new “Good Luck Charlie” and a preview of upcoming animated series, “Gravity Falls,” Disney Channel held Friday’s Top 11 TV telecasts in Kids 2-11, the Top 23 TV telecasts in  Kids 6-11 and the Top 20 in Tweens 9-14.

 

Also impressive, with “Let It Shine,” and January telecasts on “Wizards of Waverly Place,” “Jessie” and “Fish Hooks,” Disney Channel currently holds the year’s Top 5 scripted TV telecasts in Kids 2-11 and Kids 6-11.

 

  • “Let It Shine” completely dominated its time period, ranking as TV’s #1 telecast across all target demos, surpassing runner up, Nickelodeon, by 275% in Kids 2-11 (3.0 million/7.4 rating vs. 799,000/1.9 rating), by 311% in Kids 6-11 (2.6 million/10.6 rating vs. 633,000/2.6 rating) and by 252% in Tweens 9-14 (2.3 million/9.4 rating vs. 625,000/2.6 rating).

 

  • At 7:30 p.m., an all-new “Good Luck Charlie” stood as the #1 TV telecast in the half-hour, more than doubling runner-up, Nickelodeon, across Kids 2-11 (+110% – 2.1 million/5.1 rating vs. 1.0 million/2.4 rating), Kids 6-11 (+125% – 1.7 million/7.0 rating vs. 755,000/3.1 rating) and Tweens 9-14 (+132% – 1.5 million/6.3 rating vs. 646,000/2.7 rating).

 

  • At 9:55 p.m., a special preview of “Gravity Falls” was easily TV’s #1 telecast in the time period, more than tripling the #2 network, ABC, in Kids 6-11 (+278% – 1.7 million/6.8 rating vs. 450,000/1.8 rating), and more than doubling in Kids 2-11 (+193% – 2.0 million/5.0 rating vs. 682,000/1.7 rating) and Tweens 9-14 (+164% – 1.3 million/5.6 rating vs. 493,000/2.1 rating).

 

 (Source: Nielsen Media Research (National Ratings, Live + Same Day, 6/15/12). Ratings based on national rating unless otherwise noted. Competitive % advantages based on 000s).

 

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