ESPN Scores Its Highest U.S. Open Rating, Audience Averaging 3.6 Million Viewers from 5-10p ET Friday
via press release:
ESPN Scores Highest U.S. Open Rating, Audience
ESPN’s prime time coverage of the second round of the 112th U.S. Open on Friday, June 15, earned the network’s highest rating and largest audience ever for a regular round of play in the event.
The telecast from 5-10 p.m. ET averaged 3.6 million viewers and a 2.9 household coverage rating, according to the Nielsen Company. The audience was the fifth-largest ever for a golf telecast on cable.
ESPN’s live telecast of earlier U.S. Open play on Friday from noon – 3 p.m. ET earned a 1.5 household coverage rating, averaging 1.6 million viewers.
Thursday’s U.S. Open first round telecast from noon – 3 p.m. on ESPN earned a 1.6 household coverage rating, averaging 1.6 million viewers, while the 5-10 p.m. telecast had a 1.5 rating with 1.7 million viewers. Both telecasts were up in viewership and ratings from the 2011 U.S. Open, which was held in Bethesda, Md., and aired earlier in the day.
ESPN’s largest audience ever for any U.S. Open telecast was a Monday playoff in 2008 with 4.2 rating and 4.8 million viewers.
SportsCenter and ESPN.com will continue to report from the U.S. Open all weekend ESPN Radio will have live coverage of the final round on Sunday from 4-10 p.m. ET.