TV Ratings Saturday: U.S. Open Golf Scores a Hole In One to Win Night; 'Cars' Beats Baseball, 'How To Be A Gentleman' Down

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June 17th, 2012


Scoreboard NBC ABC FOX CBS
Adults 18-49: Rating/Share 1.5/6 0.9/3 0.7/3 0.5/2
Total Viewers (million) 6.071 3.030 3.035 3.087

Due to the nature of live sports programming the ratings for FOX (MLB) and NBC (U.S. Open Golf) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Even with the likely adjustments to the final ratings for a live broadcast, NBC is certain to win the night among adults 18-49 and total viewers.

On NBC, coverage of the third round of the  U.S. Open Golf Championship, featuring the dramatic collapse of Tiger Woods' lead, scored a preliminary 1.5 adults 18-49 rating from 8-10PM and a 1.6 from 10 to 10:30PM. Per the network, the golf overage ran until 10:34PM, which will be reflected in the final ratings.

ABC's telecast of Cars averaged a 0.9 adults 18-49 rating.

On FOX, MLB baseball scored a 0.7 adults 18-49 rating, matching last week's preliminary numbers.

On CBS, How to Be a Gentleman garnered a 0.3 adults 18-49 rating, down from a 0.4 last week.

Broadcast primetime ratings for Saturday, June 16, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC 2012 U.S. Open Golf Championship (8-10:00PM) Live 1.5/6 6.96
ABC Cars (8-11PM) 0.9/3 3.03
FOX MLB Baseball (8-10PM) Live 0.7/3 3.04
CBS Rules of Engagement - R 0.3/1 1.54
8:30 CBS How to Be a Gentleman 0.3/1 1.45
9:00 CBS Hawaii Five-0 - R 0.5/2 2.95
10:00 NBC U.S. Open Golf (10:-10:30PM) 1.6/6 6.24
CBS 48 Hours Mystery - R 0.8/3 4.82
10:30PM NBC U.S Open Golf (10:30-10:34)/Off Their Rockers (10:34-11) - R 0.7/2 2.33

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Saturday's Ratings Via TV Media Insights


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • touchsucks

    how to be a gentleman?pathetic

  • Tim

    Good night for CBS. :) :)

  • screenwriter

    They don’t care, they got all the money, they need and more, pey per view makes, a lot of their revenue, and that is not included, all the money given to the politicians, by ignorant people, that later ends up in the hands, of the mafia media executives, and screen head puppets.

  • Illhaveanother

    Who was the guy that said the us open will compete with the NBA finals? How stupid is that? Only a 1.6 demo. I don’t care if tiger woods or god is competing in that golf tournament it won’t do better than a 3.0 on the final day Sunday. Game 3 of the finals will get 7.0 or higher

  • Doug

    Hey, CBS might just be the first of the big 4 to hit a 0 share in primetime. Who would have guessed that?

  • disney rocks

    Cars, a kid pixar movie, skewed better in the adult 18-49 demo than harry’s law with way less viewers!

  • Joseph

    Except that NBC should be paying a lot less for the USGA event then ABC did for NBA ,
    Anyone know the NBC Cost ? Is it about $15 Million, that NBC paid for the weekend component of the event? Because if its around $15 Million that is not a bad cost for a weekend of programming that is so highly lucrative.
    As for ABC and the NBA , they need great ratings to pay for the rights fee.
    But the fee is still fair given viewership.

  • Ultima

    They don’t care, they got all the money, they need and more, pey per view makes, a lot of their revenue, and that is not included, all the money given to the politicians, by ignorant people, that later ends up in the hands, of the mafia media executives, and screen head puppets.

    “Screenwriter”? Now that’s funny. You can’t even put a sentence together…

  • Nadine

    yay for the Open! It was great golf to watch. So glad people did. I love the Open.

  • Blue

    I watched Hawaii 50 yesterday. Scott was great. I hope he gets an Emmy for Entourage. But OMG, Alex O’Loughlin looks like a bloody hooligan. An old creepy one.

  • Nadine

    Well, NBA and golf certainly doesn’t share a whole lotta viewers, but good sport is good sport to me.

  • JM

    Why did TVBTN stop posting Saturday cable ratings? If you have the info, can you post CMT’s Redneck Island Ratings? Please.

  • http://tvbythenumbers.com Robert Seidman

    @JM: we never posted Saturday cable ratings. They aren’t available until Tuesday and by then there’s not enough interest to justify the work.

  • peter

    @JM: all i could find are the ratings of last week’s series premiere. Redneck Island did a 0.42 rating with 665,000 viewers. It was the highest rated CMT show for the day.

  • Patty

    I really enjoyed the rerun of Hawaii Five-O’s season 2 opener. It was great to see it again – more exciting than watching a little white ball being hit into a little hole!

  • mikeS

    I wouldn’t call golf a sport. Average Joe’s are more athletic and in better shape than golfers

  • mikeS

    Also, golfers are so whiny and constantly complain about every little noise they hear. Imagine a football or basketball player complaining about noise. It’s laughable to call a golfer an athlete

  • Joseph

    The advertising Demo , is very very desirable.
    You get a lot of corporate decision makers that watch Golf, and just straight up people with money who will spend it on themselves if the item is quality.
    With Lexus, IBM, Rolex, Met Life, and American Express just being a few of the major sponsors / advertisers.

  • JM

    Robert and Peter, thanks for the info.

  • Harry

    Regarding Saturday cable ratings, anyone know what Syfy’s Jersey Shore Shark Attack and Piranhaconda got? Their Original movies always premiere on Saturday night so we almost never get the ratings.

    How about Lifetime’s Blue Lagoon: The Awakening?

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