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TV Ratings Saturday: U.S. Open Golf Scores a Hole In One to Win Night; 'Cars' Beats Baseball, 'How To Be A Gentleman' Down

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Written By

June 17th, 2012

 

Scoreboard NBC ABC FOX CBS
Adults 18-49: rating/Share 1.5/6 0.9/3 0.7/3 0.5/2
Total Viewers (million) 6.071 3.030 3.035 3.087

Due to the nature of live sports programming the ratings for FOX (MLB) and NBC (U.S. Open Golf) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Even with the likely adjustments to the final ratings for a live broadcast, NBC is certain to win the night among adults 18-49 and total viewers.

On NBC, coverage of the third round of the  U.S. Open Golf Championship, featuring the dramatic collapse of Tiger Woods' lead, scored a preliminary 1.5 adults 18-49 rating from 8-10PM and a 1.6 from 10 to 10:30PM. Per the network, the golf overage ran until 10:34PM, which will be reflected in the final ratings.

ABC's telecast of Cars averaged a 0.9 adults 18-49 rating.

On FOX, MLB baseball scored a 0.7 adults 18-49 rating, matching last week's preliminary numbers.

On CBS, How To Be A Gentleman garnered a 0.3 adults 18-49 rating, down from a 0.4 last week.

Broadcast primetime ratings for Saturday, June 16, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC 2012 U.S. Open Golf Championship (8-10:00PM) Live 1.5/6 6.96
ABC Cars (8-11PM) 0.9/3 3.03
FOX MLB Baseball (8-10PM) Live 0.7/3 3.04
CBS Rules of Engagement - R 0.3/1 1.54
8:30 CBS How To Be A Gentleman 0.3/1 1.45
9:00 CBS Hawaii Five-0 - R 0.5/2 2.95
10:00 NBC U.S. Open Golf (10:-10:30PM) 1.6/6 6.24
CBS 48 Hours Mystery - R 0.8/3 4.82
10:30PM NBC U.S Open Golf (10:30-10:34)/Off Their Rockers (10:34-11) - R 0.7/2 2.33

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Saturday's Ratings Via TV Media Insights

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • me

    I liked the movie Cars on Saturday night! I thought it was cute. the story was really cool. and it had a lot of good messages about how to be a good friend, and figuring out what’s really important in life.

  • Ryan Stoppable

    “I wouldn’t call golf a sport. Average Joe’s are more athletic and in better shape than golfers. Also, golfers are so whiny and constantly complain about every little noise they hear. Imagine a football or basketball player complaining about noise. It’s laughable to call a golfer an athlete.” – mikeS

    Anyone who would make those kinds of ignorant comments has obviously never played the game themselves.

  • Nadine

    @Ryan — yes an ignorant pair of yahoos. For every 400-pound cheeseburger-guzzling lineman, there’s a dozen amazingly fit and talented cornerbacks, running backs and wide receivers. For every paunchy but exceptionally strong and coordinated golfer, there’s a dozen really athletic ones. Do we call the linemen un-athletic? These clowns probably don’t think skiing is a sport and get beaten at pool by girls. :-)

  • Burr

    Funny – I’m never usually home and/or watching TV on Saturday nights, but caught the H50 rerun – one of my favorite eps, and such a great show.

  • Mike Geary

    That more people watched golf than baseball is eye opening to me. I love to play golf, but fall asleep watching it. The only thing more boring to watch is bowling…and most of the reality TV that’s out there.

  • Dean_W

    Why CBS doesn’t air the new Episodes of How to Be a Gentleman on Thursday at 8:30 after the repeat of The Big Bang Theory ? Its ratings could be higher and CBS could have more money. Are they stupid ?

  • Dean_W

    @ Mike Geary
    You’re right golf is boring to watch but funny to play :)

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