ABC's Monday is Up for the 3rd Straight Week in Adults 18-49

Categories: Press Releases

Written By

June 19th, 2012

via press release:

With The Bachelorette and the debut of The Glass House, ABC finished as the 2nd-most-watched network overall to NBC (America’s Got Talent/American Ninja Warrior), while topping Fox’s unscripted originals by 9% (Hell’s Kitchen/MasterChef).  The Net ranked #1 on the night across all key Women demographics (W18-34/W18-49/W25-54).

 

  • Building its Adult 18-49 audience for the 3rd week in a row, ABC marked its top-rated summertime Monday (Memorial Day- Labor Day) since early-August – since 8/8/11.

 

At 8pm, ABC’s The Bachelorette took second in its 2-hour time with Total Viewers and moved up to #1 with Adults 18-34 for the first time this season.  In addition, for the 5th week running, the ABC unscripted series won its time period across all key Women demos (W18-34/W18-49/W25-54).  In addition, The Bachelorette registered as Monday’s #1 TV series for the 5th consecutive week among its core Women 18-34 audience.

 

  • Despite facing increased competition in the time period this week from NBC, The Bachelorette retained 100% of its Adult 18-49 audience week to week.  In fact on each of the last 2 weeks, the show has delivered ABC’s top summertime young adult numbers in the time slot since the beginning of last August – since 8/1/11.

 

During the 10 o’clock hour, ABC’s debut of The Glass House ranked #2 in the slot with Adults 18-49 and #1 with Women 18-49.

 

·         The Glass House boosted its time period week to week by 60% in Adults 18-49, hitting a summer-high for ABC in the hour.

 
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