‘The Secret Life of the American Teenager’ is Cable’s #1 Program at 8 O’Clock in Target 12-34s

via press release:

 

Ratings Highlights for Monday, June 18, 2012                                                

Final National Ratings

 

“The Secret Life of the American Teenager” is Cable’s #1 Program at 8 O’Clock in Target 12-34s and the #1 Scripted Cable Telecast in Core 18-34s

~Stands as Monday’s #2 Scripted Cable Telecast in Women 18-34 and Women 18-49

 

Newest Original Series “Bunheads” Surges by Double-Digit Percent Margins

Over its Week-Ago Launch in Key Adults 18-34 and Women 18-34

~Is Monday’s #2 Scripted Cable Telecast at 9 O’Clock in Women 18-34

 

“The Secret Life of the American Teenager” (8:00-9:00 p.m.)

 

ABC Family’s critical darling, “The Secret Life of the American Teenager ranked as Monday’s #2 scripted cable TV telecast in Women 18-34 (565,000) and Women 18-49 (799,000).

 

  • At 8 o’clock, “Secret Life” qualified as cable TV’s #1 telecast in Viewers 12-34 (1.01 million) and Females 12-34 (788,000) and was the #1 scripted cable TV telecast in Adults 18-34 (734,000), Women 18-34 (565,000) and Women 18-49 (799,000).

 

 

“Bunheads” (9:00-10:00 p.m.)

 

In its second week, ABC Family’s newest original series “Bunheads” surged by 18% in Adults 18-34 (480,000 vs. 407,000) and by 28% in Women 18-34 (416,000 vs. 326,000), saw solid increases in Adults 18-49 (+8% – 792,000 vs. 735,000) and Women 18-49 (+5% – 658,000 vs. 626,000), and retained 100% of its Total Viewer audience (1.64 million).

 

  • At 9 o’clock, “Bunheads” ranked as the #2 scripted cable TV telecast in Women 18-34 (416,000), Women 18-49 (658,000) and Females 12-34 (608,000).

 

 

 

Source: Nielsen Media Research (National Ratings, 6/18/12, Live + SD).

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