VH1’s ‘Love & Hip Hop: Atlanta’ Series Premiere Debuts to 3.6 Million Total Viewers, Driving Network to Its Highest Rated Day Since January 2012
via press release:
VH1’S “LOVE & HIP HOP: ATLANTA” SERIES PREMIERE DEBUTS TO 3.6 MILLION TOTAL VIEWERS, DRIVING NETWORK TO ITS HIGHEST RATED DAY SINCE JANUARY 2012
VH1 Wins Monday Night as the #1 Cable Network in the Women 18-49 Demo with the “Love & Hip Hop: Atlanta” Series Premiere and a New Episode of “Single Ladies”
“Love & Hip Hop: Atlanta” Also Debuts as Most Social Show Among Broadcast and Cable Offerings
New York, NY – June 20, 2012 – The VH1 premiere of “Love & Hip Hop: Atlanta” debuted Monday night to a 1.3 rating in the adult 18-49 demo while averaging a total of 1.9 million total viewers during its 8 PM* premiere. When combined with its 10:00 PM* encore, the premiere episode attracted 3.6 million total viewers.
The debut and a new episode of VH1’s scripted hit series “Single Ladies” drove VH1 to finish as the #1 cable network among women 18-49 in primetime and the #3 cable netowrk in the adult 18-49 demo. These powerhouse premieres made Monday VH1’s most watched day since January 16, 2012 .
The series also dominated social media Monday night, ranking as the most social show out of all broadcast and cable offerings that day. According to Trendrr, “Love & Hip Hop Atlanta” reached a daily social activity score of 429,245 – beating sports events and non-sports series for primetime social engagement.
With its docu-soap “Love and Hip Hop: Atlanta,” VH1 brings a southern tale of struggle, love and temptation to Atlanta, Georgia this summer. The new series proves love, music and the game know no boundaries. As the newest installment in the successful “Love & Hip Hop” franchise, “Love & Hip Hop: Atlanta” features an all new cast with their eyes on the prize of fortune, fame and family. New episodes will air Mondays at 8 PM EST on VH1.
Among the main characters in this 10-episode series are Stevie J, a three-time Grammy Award-Winning producer who has worked with artists such as Diddy, Jay-Z and Mariah Carey, Stevie’s longtime girlfriend Mimi Faust, and a fiery up-and-coming Latina rapper named Joseline. There’s no shortage of drama with this strong-willed trio. Also featured are Lil Scrappy, best known for his 2006 smash hit, “Money in the Bank,” his girlfriend Erica Dixon, and his mother, a former hustler known as “Momma Dee.” The hometown hero, Atlanta rapper Rasheeda, is still searching for that big hit after years in the hip hop game, but she’s constantly at odds with her manager Kirk Frost – who also happens to be her husband. Rounding out the cast are the talented songbird K Michelle, and Trinidadian R&B singer Karlie Redd.
“Love & Hip Hop: Atlanta” is executive produced by Mona Scott-Young for Monami Entertainment and Toby Barraud and Stefan Springman for NFGTV. Shelly Tatro, Brad Abramson, Danielle Gelfand and Jeff Olde are executive producers for VH1.
Episodes will be available on VH1.com after they air. Additional video content from each series including bonus scenes and exclusive extras from each episode will be available on VH1.com and on VH1 Mobile throughout the season.
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VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1.com and VH1 Mobile. Connect with VH1 at VH1.com.