ABC's 2012 NBA Finals Close Out with Best 5-Game Averages in 8 Years

Categories: Network TV Press Releases

Written By

June 22nd, 2012

via press release:


Featuring Coverage of the Series-Clinching Game for the 2012 NBA Finals,

 ABC Dominates the Night with its Strongest Thursday Performance in 2 Years


Gaining Broad Primetime Exposure During its Run, “Jimmy Kimmel Live Game Night”

Jumps Over its Late-Night Averages by 72% in Viewers and by 100% in Young Adults


ABC’s 2012 NBA Finals Qualifies as the Night’s No. 1 TV Program on All 5 Telecasts


Game 5 of the NBA Finals Ties as TV’s Top Telecast Since February in Adults 18-49


In Viewers and Young Adults, ABC’s Broadcast of the 2012 NBA Finals Scores the Series’ Strongest 5-Game Averages in 8 Years and the 2nd-Highest-Ever on the Net


Thursday Night (8:00-11:00 p.m.)

Featuring coverage of the series-clinching game for the 2012 NBA Finals between Miami and Oklahoma City, ABC outdrew its closest competitor by 6.0 million viewers (13.0 million vs. 7.0 million – CBS) and beat its combined network competition for its 4th straight telecast with the series among Adults 18-49 (+41% - 5.2/17 vs. 3.7/11 – CBS, NBC and Fox combined). The Network won all five nights with its 2012 NBA Finals coverage among viewers and all key adult demographics (AD18-34/AD18-49/AD25-54).


  • In viewers and young adults, ABC marked its strongest Thursday in 2 years – since 6/17/10 with Game 7 of the 2010 Lakers-Celtics NBA Finals.

“Jimmy Kimmel Live Game Night 5” (Various Time Periods)

Airing around the NBA Finals in various time periods across the country during its 5-night run, “Jimmy Kimmel Live Game Night” drew broad exposure for the ABC late-night talker in primetime. On average, “JKL Game Night” wrapped with a 72% increase in Viewers (3.1 million vs. 1.8 million) and a 100% gain in Adults 18-49 (1.0/4 vs. 0.5/2) over the show’s 2011-12 season averages in late night.


“NBA Finals on ABC Game 5” (9:04 – 11:53 p.m. E.T.)

As the Miami Heat defeated the Oklahoma City Thunder to win the 2012 NBA Finals, ABC’s broadcast of Game 5 shot to the top of Thursday’s primetime to stand as the evening’s dominant No. 1 TV program with Total Viewers (18.5 million) and across each of the key Adult demographics: A18-34 (7.8/27), A18-49 (7.6/23) and A25-54 (7.7/21). In fact, the 2012 NBA Finals registered as the No. 1 TV program of the night on all 5 telecasts.


  • On average, ABC’s 2012 NBA Finals built over the first five games of last year’s high-rated Miami-Dallas matchup by 5% in Total Viewers (16.9 million vs. 16.1 million) and by 8% in Adults 18-49 (7.1/20 vs. 6.6/19). In viewers and young adults, the 2012 NBA Finals scored the series’ biggest 5-game averages in 8 years (since 2004) and the 2nd-highest-ever on ABC (since beginning carriage in 2003).


  • In Adults 18-49, ABC’s Game 5 of the 2012 NBA Finals tied as TV’s top-rated telecast since February –  since the Net’s “Academy Awards” broadcast on 2/26/12.
  • Illhaveanother

    Very good numbers but its still sad that it was a short series. Could’ve been huge with a game 6 and possibly 7

  • AppleStinx

    Series-wise, this 16.9 million average is lower than the previous 2 years and it’s what the graph will show when we guess ratings next year.

  • JakeFrankie

    AppleStinx Yes, But the 2012 NBA Finals had better game 1,2 and 4 ratings than the 2011 NBA Finals Plus that went 6 games. 2012 NBA Finals if it went to 6 games without a doubt would beaten the 10.2 from Heat-Mavericks of last year.

  • jj

    This NBA finals did as well in total viewers in 5 games than the World Series did in 7 games. WS had the biggest stars as well with Pujols and Hamilton. Not to mention a top 5 market in Texas. STL wasn’t a bad market either at 21. Miami is 17th market while OKC is 45th. That is a great sign for the NBA and the most important thing of all is, the 18-49 NBA in just 5 games avgd 7.1 compared to MLB’s dreadful 4.6 through the maximum 7 games. I’d say the NBA is #2 in America among pro sports

  • TatiG

    @jj, and this is just the beginning. LeBron 27 KD 23

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