ABC’s 2012 NBA Finals Close Out with Best 5-Game Averages in 8 Years
via press release:
Featuring Coverage of the Series-Clinching Game for the 2012 NBA Finals,
ABC Dominates the Night with its Strongest Thursday Performance in 2 Years
Gaining Broad Primetime Exposure During its Run, “Jimmy Kimmel Live Game Night”
Jumps Over its Late-Night Averages by 72% in Viewers and by 100% in Young Adults
ABC’s 2012 NBA Finals Qualifies as the Night’s No. 1 TV Program on All 5 Telecasts
Game 5 of the NBA Finals Ties as TV’s Top Telecast Since February in Adults 18-49
In Viewers and Young Adults, ABC’s Broadcast of the 2012 NBA Finals Scores the Series’ Strongest 5-Game Averages in 8 Years and the 2nd-Highest-Ever on the Net
Thursday Night (8:00-11:00 p.m.)
Featuring coverage of the series-clinching game for the 2012 NBA Finals between Miami and Oklahoma City, ABC outdrew its closest competitor by 6.0 million viewers (13.0 million vs. 7.0 million – CBS) and beat its combined network competition for its 4th straight telecast with the series among Adults 18-49 (+41% – 5.2/17 vs. 3.7/11 – CBS, NBC and Fox combined). The Network won all five nights with its 2012 NBA Finals coverage among viewers and all key adult demographics (AD18-34/AD18-49/AD25-54).
- In viewers and young adults, ABC marked its strongest Thursday in 2 years – since 6/17/10 with Game 7 of the 2010 Lakers-Celtics NBA Finals.
“Jimmy Kimmel Live Game Night 5” (Various Time Periods)
Airing around the NBA Finals in various time periods across the country during its 5-night run, “Jimmy Kimmel Live Game Night” drew broad exposure for the ABC late-night talker in primetime. On average, “JKL Game Night” wrapped with a 72% increase in Viewers (3.1 million vs. 1.8 million) and a 100% gain in Adults 18-49 (1.0/4 vs. 0.5/2) over the show’s 2011-12 season averages in late night.
“NBA Finals on ABC Game 5” (9:04 – 11:53 p.m. E.T.)
As the Miami Heat defeated the Oklahoma City Thunder to win the 2012 NBA Finals, ABC’s broadcast of Game 5 shot to the top of Thursday’s primetime to stand as the evening’s dominant No. 1 TV program with Total Viewers (18.5 million) and across each of the key Adult demographics: A18-34 (7.8/27), A18-49 (7.6/23) and A25-54 (7.7/21). In fact, the 2012 NBA Finals registered as the No. 1 TV program of the night on all 5 telecasts.
- On average, ABC’s 2012 NBA Finals built over the first five games of last year’s high-rated Miami-Dallas matchup by 5% in Total Viewers (16.9 million vs. 16.1 million) and by 8% in Adults 18-49 (7.1/20 vs. 6.6/19). In viewers and young adults, the 2012 NBA Finals scored the series’ biggest 5-game averages in 8 years (since 2004) and the 2nd-highest-ever on ABC (since beginning carriage in 2003).
- In Adults 18-49, ABC’s Game 5 of the 2012 NBA Finals tied as TV’s top-rated telecast since February – since the Net’s “Academy Awards” broadcast on 2/26/12.