Lifetime Picks Up 'Devious Maids'

Categories: 2-Featured,Cable TV

Written By

June 22nd, 2012

ABC's pilot may have missed the network's series cutoff date, but Devious Maids has been picked up for a 13-episode series by Lifetime, according to Deadline. The series will air sometime in 2013. For those who haven't heard of the project, Devious Maids is created by Marc Cherry, the man behind the Desperate Housewives franchise, and follows the lives of five ambitious Beverly Hills maids. It is loosely based on the telenovela Ellas son la Alegría del Hogar.

UPDATED: Here's the official press release:




Network Orders 13 Episodes of Series Starring Judy Reyes, Grant Show,

Ana Ortiz and Susan Lucci for 2013 Launch


LOS ANGELES, CA (June 22, 2012) – Lifetime has picked up the new drama Devious Maids from executive producer Marc Cherry and ABC Studios with a 13 episode order for a 2013 launch, it was announced today by Rob Sharenow, Executive Vice President, Programming, of Lifetime Networks.


Following the lives of five maids with ambition and dreams of their own while they work for the rich and famous in Beverly Hills, Devious Maids will star Ana Ortiz (Ugly Betty), Judy Reyes (The Pregnancy Project), Dania Ramirez (Entourage), Roselyn Sanchez (Without a Trace), Edy Ganem (Livin’ Loud), Grant Show (Swing Town), Brianna Brown (Homeland), Rebecca Wisocky (American Horror Story), Tom Irwin (Grey’s Anatomy), Mariana Klaveno (True Blood), Brett Cullen (Damages), Drew Van Acker (Pretty LittleLiars) and television icon Susan Lucci (All My Children).


Regarding the announcement, Sharenow and Nancy Dubuc, President and General Manager of Lifetime Networks, jointly said, “We are thrilled to be getting into business with one of entertainment’s truevisionaries.  This show and Marc Cherry’s unique story telling voice perfectly articulate Lifetime’s strategy of attracting top-tier creatives with their most original and exciting projects.”


“Marc Cherry is a visionary, and we are honored to share his newest inspiration, Devious Maids, with Lifetime,” said Barry Jossen, Executive Vice President of Creative and Production, ABC Studios.  “Devious Maids is a perfect series for ABC Studios to continue its successful collaboration with the incredibly talented team at Lifetime.”


Based on the hit Mexican telenovela Ellas son la Alegría del Hogar and produced by ABC Studios, Devious Maids will beexecutive produced by Marc Cherry (Desperate Housewives), Sabrina Wind (Desperate Housewives), Eva Longoria (Desperate Housewives), Paul McGuigan (Scandal), Larry Shuman (Kissing Miranda), David Lonner, John Mass, Paul Presburger and Michael Garcia.


Devious Maids joins Lifetime’s growing portfolio of scripted dramas that includes season six of the highly rated Army Wives, also produced by ABC Studios; the recently renewed hit The Client List, starring Jennifer Love Hewitt; and the critically acclaimed comedic drama Drop Dead Diva, which launched its fourth season this month.



ABC Studios, part of ABC Entertainment Group, is a leader in the development, production and strategic distribution of entertainment content across television and emerging digital platforms.  As a key content driver for the Disney/ABC Television Group, the studio has produced multiple seasons of primetime series, such as “Desperate Housewives,” “Lost,” “Grey’s Anatomy,” “Castle,” “Brothers and Sisters,” “Private Practice,” “Army Wives” and “Criminal Minds,” which have fed the company's distribution pipelines worldwide with programming and related product lines.  During fall 2011 (September launch through November), ABC Studios claimed TV’s Top 2 new drama series debuts among Adults 18-49 with “Once Upon a Time” (on 10/23/11) and “Revenge” (on 9/21/11), respectively.  In fact, “Once Upon a Time” opened as television’s biggest drama debut in 2 years with young adults. ABC Studios placed three of the Top 15 primetime shows among A18-49 with “Grey’s,” “Criminal Minds” and “Once Upon a Time.”  Further, “Grey’s” stood as the fall’s no. 1 drama among the key Adult demo.  ABC Studios will continue its history of producing memorable television programming with the recent orders of 7 new series set to debut during the 2012-2013 television season (“Malibu Country,” “Zero Hour,” “Red Widow,” “The Neighbors,” “The Family Tools,” “Nashville” and “Mistresses”).



Lifetime Television is committed to offering the highest quality entertainment and information programming, andadvocating a wide range of issues affecting women and their families.  The network posted major growth in viewership among the key demographics in First Quarter 2012 versus First Quarter 2011, including a 9% jump in Adults 25-54, +12% with Women 25-54, +14% with Adults 18-49 and +18% with Women 18-49.  In addition, the quarter marks the first time Lifetime has posted First Quarter year-on-year growth for Adults 25-54, Women 25-54 and Women 18-49 in seven years.  Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks.  A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.


  • Hmm

    I guess this is a blessing in disguise. It is definitely having a greater shot at surviving on cable than on broadcast, like many other shows. However, unless this thing blows up like over a 2.0 on cable, ABC is likely to not regret the decision, since ratings have to be substantially higher on broadcast. GCB sounds like a show that could have done well on cable too. In the end, it’s all relative. A show could have done well on cable but not broadcast.

    Of course the exceptions are all those hits like The Walking Dead or True Blood, whose ratings can compare to those on broadcast.

  • Networkman

    I really do wish this was on ABC. I would even accept it airing during the Summer along with Mistresses. This show has a really strong cast. I feel Susan Lucci along would of brought in a large fanbase. I really do wish Marc Cherry would of introduced her character on Desperate Housewives. Then it would of been more like a spinoff. Also, I truly adore Ana Ortiz. I’ve been missing her ever since Ugly Betty was taken off the air. I understand ABC wanted to add more comedies to the lineup. But I’m not sure The Neighbors or How to live with your parents… are better options than Devious Maids.

  • class of fitness

    It might be together with ‘The Client List’ on sundays?

  • Rickardo

    Good to see the soap genre coming back strong ever since Revenge started.

  • danny94

    Yes!! i was so sad to say goodbye to the desperate housewives so i cant wait to say hello to the devious maids.

  • Dennis

    GCB is actually selling better on Amazon then Missing, River and Scandal

    The River: Season 1 (18 reviews)
    Scandal: The Complete First Season (24 reviews)
    Missing: The Complete First Season (15 reviews)
    GCB: The Complete First Season (474 reviews)

  • Matt

    This will be a great pair with the Desperate Housewuves-esque Army Wives on Sundays . Also, DV is set in the DH universe as Rosalyn Sanchez guest-starred as the new Gardner Carmen, the character she will play in DV. Very interesting. Hopefully, down the road there can be some sort of reunion / crossover thing.

    DV is lucky it has some solid big names such as:
    Ana Ortiz
    Roselyn Sanchez
    Drew Van Acker
    Susan Lucci
    Brianna Brown
    Etc., etc.

    Hopefully it can have a good start with around 3 million viewers, maybe like 2.9 with a 1.0 in the dem, which is Pretty similar to what Drop Dead Diva, Army Wives, and The Client List do.

    Looks like we’ll just have to wait and see my friends…

  • Brandy

    Grat news

  • Bee


    besides what dennis said, GCB also was ranking higher on amazon all of last week than the other ABC mid-season DVDs.

  • RHONJd

    Lifetime has great shows and movies……only if it changed that hideous logo!

  • someboy

    Great news. The TV needs some soap shows! LIFETIME, Plz save GCB! great comdey show!!!!

  • Marsinvestigations1 rankings aren’t the same as overall sales. You do realize that right?

  • Mi

    Personally, I’m glad Lifetime and not ABC picked up Devious Maids. I think this show could last longer in Lifetime and if it has well enough ratings for Lifetime’s standards, it could get a 23 episodes season there in the future (just like Army Wives got this season.)

  • Beto

    I don’t know why i have the little feeling that ABC is sooooo going to regret it :D hahaha LOL

  • James C.

    I was looking forward to this show, and so was ABC, but the pilot, by all accounts, turned out to be embarrassingly bad, which is why ABC made the surprise decision to drop it. Maybe Lifetime can fix it up?

  • Christian

    Can’t wait for this show! Though I find it amusing that Marc Cherry is basing this series on the Mexican series “Ellas…” since that show itself was a ripoff of “Desperate Housewives”. Watch reruns of it on Galavision, even if you don’t understand Spanish you’ll be able to recognize many of the same stylistic elements.

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