Soap Opera Ratings: 'Bold & The Beautiful' & 'Young and the Restless' Up This Week

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June 22nd, 2012

via NBC press note:

In daytime, note that “Days of our Lives” tied for #2 in the valuable women 18-34 category with a 0.6 rating, its highest in that demo in more than six months, since the week of Nov. 28-Dec. 2, 2011.

  • For the week of June 11-15, "Days of our Lives" (0.8 rating, 5 share among women 18-49, 0.6 rating among women 18-34) tied for #7 among network daytime series in the women 18-49 demographic and tied for #2 in the women 18-34 race.
  • Season to date, "Days of our Lives" is tied for #8 in the women 18-49 category and tied for #1 in the women 18-34 demo.


Total Viewers
1. Y&R 4,391,000 (+83,000/-329,000)
2. B&B 3,128,000 (+67,000/+404,000)
3. DAYS 2,488,000 (-47,000/+136,000)
4. GH 2,294,000 (-46,000/-57,000)

1. Y&R 3.3/10 (+.1/-.1)
2. B&B 2.3/7 (+.1/+.3)
3. DAYS 1.9/6 (same/+.1)
4. GH 1.7/5 (-.1/-.1)

Women 18-49 Viewers
1. Y&R 857,000 (+17,000/-120,000)
2. B&B 687,000 (+9,000/+152,000)
3. GH 556,000 (-26,000/-95,000)
4. DAYS 534,000 (-13,000/-159,000)

Women 18-49 Rating
1. Y&R 1.3/9 (same/-.2)
2. B&B 1.1/7 (same/+.3)
3. GH 0.9/5 (same/-.1)
4. DAYS 0.8/5 (-.1/-.3)


Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • robert sprague

    if you think the ratings are low now lets just wait and see wg=hat they are when they send heather back to the looney bin big misstack gh im watching now for felicia and heather.. we need bobbi back allso but gh and abc isnt lissten. give micheal a storyline he deserves not that teen bull there dishing out now.look gh we want luke heather felicia mac alexis monica sam and elizabeth.

  • Dave.A

    I’m no psychic, but I don’t think Good Afternoon America will fail like The Revolution did. The Revolution is a show that was botched from A to Z. Its “It’s about you” slogan is equally unoriginal and insulting, and gives the impression that ABC created the show for the sole purpose of replacing OLTL.

    Good Afternoon America, on the other hand, derives from a morning show that has had a strong brand recognition for nearly 40 years. The two anchors that will be hosting GAA happen to be the most popular anchors of GMA at the moment. Because of that, I find it hard to imagine that GAA will fail like The Revolution. ABC learned its lesson with The Revolution and you can be sure that ABC is very cautious in avoiding repeating the same mistake. Good Afternoon American probably won’t get ratings as high as General Hospital. But it doesn’t need to in order to accomplish its mission of killing the show of Sonny, Jason and Sam.

    I personally hope that GAA tanks and that GH lives on for many years. But I can’t blame ABC for wanting to get rid of GH (if that’s indeed what the plan is). GH has run its course. Actually, all soap operas have run their course except maybe B&B.

  • Joan

    Yes, soap ratings normally go down in the summer.

    I noticed today on GH that there is some emphasis starting to happen on the younger characters – Starr, Kristina, Michael, Trey. Maybe they will try to bring some new viewers in with that strategy.

    I agree, I don’t think the ratings are that horrible – it’s not like ABC is doing better with The Revolution.

    As far as not watching JaSam’s misery, I don’t understand the attitude – DVR it and fast forward. This business of it being just too horrible to watch is crazy. There has been lots worse writing (not to mention acting) in daytime.

  • Justin121


  • Rickardo

    I saw the year to year ratings and 3 of the 4 soaps except Y&R are up year to year. B&B’s increases are really up right now and DAYS is pretty healthy it looks like they’ve turned things around.

    As somebody was saying on the first page I did notice a difference with Y&R as it is more watchable than before. GH’s ratings will be more interesting once it moves to its new timeslot.

  • Chrisann D

    I am actually more worried about GH in the new timeslot as in my timezone it will be opposite Days. Right now no soaps compete directlly opposite each other. Oh well if GH goes it goes but until than I am LOVING it! I know I will recieve grief for saying this but I hope they are building some One Life Sets for GH in the upcoming months. As long as what the new regime is doing now isn’t breaking the ratings barrier maybe that will help. I have been finding GH so entertaining…not perfect but I don’t think any show is perfect. Love the Luke/Anna/Tracy/crazy Heather story. Even enjoying Starr and Michael. Todd….well he”s Todd “permanent screwup” …love him anyway.
    Good news for Y&R and B&B….even though I don’t get B&B at all….not for me but some must like it! GH is like the “Little Old Ant” move that rubber tree plant!

  • Chrisann D

    oops i before e except after c……receive…

  • Richard

    I think the biggest thing ABC is looking at right now is that 3 weeks ago GH had 666,000 viewers in the 18-49 category and now they are down to 556,000. That’s a loss of 110,000 key demo viewers in two weeks. They will be watching closely to see if that goes back up.

    They had risen by 67,000 demo viewers that week, and were finally up from last year. Now they have lost what they gained plus more, and back down from year to year. And remember last summer is when GH crashed into new lows.

    At this rate if the drop continues they will be setting new lows or matching those lows from last year.

    If they are serious about keeping GH around esp. if GAA doesn’t do well, then you will be seeing some changes at GH before too long. When the drops started last summer that is when you heard about them getting cutting the budget, the rumors started about Phelps departure, and the rumors were starting that Wolfe would get help or be gone.

    And yes as someone else said ratings usually go down in the summer. OLTL bucked the trend last year, and so far only B&B is consistently bucking it this year. It will remain to be seen this week if that happens.

    But remember this week too the 2 hours before GH were up this week. From the ratings I saw The Chew and the repeat of The Revolution were both up this week. GH started out the week good and then just crashed by the end of the week.

    But I still believe GH’s fate rests solely for now in how well GAA does.

  • shelly

    I too, believe GMA afternoon is just another show ABC has lined up to replace the remaining soap. If it fails miserably like the Revolution, there will be another. OMO, GH isnt doing a lot to help itself. It really is a downer. The bright spots: Anna/Luke/Tracy triangle, Starr and Michael (a nice slow romantic build), and of course crazy Heather. What’s not working (again, OMO).

  • Reva

    GH is not doing well at all.

    I agree with alot of other posters on this board the Jason and Sam story is the reason i no longer watch. I am not going to watch something so sad that i cry while i’m watching the show. As a stay at home mom i like to watch soaps and really do enjoy y&r it isn’t all sad. As one of the posters said gh is gloom and doom. In my area when gh moves time it will go up against y&r at this point i will watch y&r over gh.

  • PFerrando

    I think the writing is driving The Young and the Restless back up now as they continue to use their history for current story lines. If they can keep it balanced for once and not focus too much on the Daisy storyline and work in some of their newly aged younger characters for their own story, they’ll stay in good shape. I’m liking it a lot for the first time in a while.

  • JayTN

    There is no rhyme or reason to GH’s ratings. When all or most of the ABC Daytime line-up is down, GH is up…when the rest are up, GH is down (like last week). One would think that the old saying ‘rising tides lifts all boats’ would apply, but I guess not.

    Historically, I believe that ratings for the daytime soaps used to go up, but for the past several years, that has not been the case. Historically, summer used to be when the teen/younger characters were given center stage to appeal to those high school/college students who were home during the summer. I don’t particularly remember the ‘teen wave’ occurring on most soaps over the past couple of years. Sure, one or two teens are highlighted, but it’s not ALL about the teens like I seem to remember it being several years ago. Here we are almost into July and I can’t really tell that the younger characters are really being used any more than usual on all 4 daytime soaps.

  • Richard

    Jay, I see that too that they don’t turn the whole summer over to the younger characters. I know last summer Gh featured the Brenda story as well as Jake’s Death I think.

    I am just wondering when Luke’s long sabbatical will come this year. With them starting this Luke romance with Anna, Tracy and now even Heather, I wonder what they will do with the 3 women while Luke runs off again.

    I remember reading sometime ago an interview with one of the writers who said they had a hard time knowing what to do with Tracy while Geary was on vacation. Now they will have to find something for both Anna and Tracy to do. I guess they will have them fighting over Luke. I wonder what his excuse will be for leaving this time.

    And yes Jay summer’s used to be big for soaps, but soaps just don’t have the big teen audiences they once did. Which goes back to my post in last weeks thread about reality TV and Big Brother. It still amazes me how many young folks subscribe to those live feeds and spend weeks watching them day and night. I watched them once and have read the transcripts of them. Those are so boring to me. Just people sitting around talking and one that I watched the feeds were on 4 guys playing pool and talking. Still not sure what folks get out of those. But many would rather watch those than the soaps these days.

  • JayTN

    Some interesting facts about these ratings:

    The numbers for “Days” only includes 3 days (Monday-Wednesday), as the soap was sporadically pre-empted by local affiliates on Thursday & Friday for U.S. Open golf coverage. Thursday was the lowest rated day for “Days” (although it did not count, so perhaps that was a good thing), but the numbers for Friday were more in line with Tuesday and Wednesday.

    All 4 soaps ended the week with fewer viewers than they started with. B&B went from 3.35 million to 2.97 million. “Days” dropped from 2.64 million to 2.33 million (on Friday), and had 2.35 million on Wednesday (when its ‘week’ ended according to Nielsen). GH lost viewers each day and went from 2.51 million down to 2.12 million. Y&R also lost viewers each day, going from 4.75 million on Monday down to 4.22 million on Friday. If those Friday numbers are any indication on how the soaps did this week, expect big drops, when compared to last week.

    Numbers for the daytime network talk shows:

    The View (ABC): 3.10 million (up 280,000 from the previous week)
    The Talk (CBS): 2.26 million (down 30,000)
    The Chew (ABC): 2.13 million (up 50,000)
    The Revolution (ABC): 1.36 million (up 290,000)

    There are two caveats for the ratings for “The Revolution”. 1) The ratings for the previous week (1.07 million) was for a week’s worth of repeats, and 2) the Friday episode was a repeat, and thus was probably not counted by Nielsen, so that 1.36 million total is likely for just 4 days. By the way, “The Revolution” also aired a repeat this past Friday (June 22) and will air a repeat next Friday (June 29) as well.

  • Cath

    The week reflected on GH was the downer week. The week just concluded was much better. As long as they keep the scheming light, as it is with Heather (despite her murderous ways…too bad she cant take new Christina and her icky camera crew out) and Todd’s conscience starts bothering him more the show will be better. On the down side, is it time for Tony Geary to go on his vacation again? Luke’s plot lines get interesting and we get the artificially manufactured disappearance. That is oh so annoying. The mortality rate for small kids in this show make viewers tune put.

  • Chrisann D

    Just a reminder for anyone interested the Daytime Emmys are tonight on HLN! Go soaps!!!!!

  • Andy

    GH has been “very soapy” lately. The show has involved a lot more of it’s cast. I’ve been liking it alot! Things will get happy soon, Liz is starting a new romance, Spinelli and Sam are working together again, Jason & Sam will be togtehr by the fall and Luke/Anna/Tracy/Heather are awesome! Lulu/Dante/Johnny triangle? Loved the scenes this week with Spinelli and Todd!

  • Reva

    Andy fall is 3 months away that is along time to drag out a dead baby story.

  • Richard

    Reva, My guess is they will try their best to drag it out until Nov sweeps which is the next big time that advertisers look at ratings to set advertising rates. Unless the ratings keep dropping then you will see them scramble to reveal something.

  • Scott

    Don’t you guys think, GH 3pm time slot has always been a detriment to it’s ratings. During the school year, most kids are coming home about 3 eastern, and moms can’t watch during this time. I wish GH was on. At 2 and Good Afternoon America , 3.with it’s current decline GH will not see 2014. At least it made it too 50.

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