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TV Ratings Friday: 'Dateline' Edges '20/20' on Slow Summer Friday

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Written By

June 23rd, 2012

 

Scoreboard ABC NBC CBS FOX CW
Adults 18-49: Rating/Share 1.1/4 1.0/4 0.7/3 0.7/3 0.3/1
Total Viewers (million) 4.762 4.438 4.827 2.235 1.312

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ABC won the night in adults 18-49, But CBS got the edge with total viewers

On ABC, 20/20  earned a 1.2 adults 18-49 rating, down two tenths from its last original two weeks ago.

On NBC, Dateline scored a 1.3 adults 18-49 rating, up two tenths  from last week's 1.1.

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, June 22, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM ABC Shark Tank -R 1.1 4 4.540
CBS Undercover Boss -R 0.9 4 4.817
NBC Whitney -R 0.5 2 2.500
FOX House -R 0.6 3 1.985
CW Nikita -R 0.3 1 1.265
8:30 PM NBC Community -R 0.4 2 1.800
9:00PM NBC Dateline NBC (9-11 PM) 1.3 4 5.600
ABC 20/20 (9-11PM) 1.2 4 4.872
FOX Bones -R 0.7 2 2.486
CBS CSI: NY -R 0.6 2 4.356
CW Supernatural -R 0.4 1 1.359
 10:00PM CBS Blue Bloods -R 0.6 2 5.308

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Via NBC Press Note:

In late-night metered-market households Friday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.5/4 with an encore. 

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.6/3 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • John A

    Even if Nikita falls to a 0.1 90210 already did that on Tuesday which is more terrible.

  • KS

    Really Really Missing Supernatural debates here! Used to be more interesting than episodes! I have exams during October and November. I don’t really know how I would be able to catch up the episodes, but I certainly will. I don’t know how much time I can spend on Debates when season 8 kick starts!

  • Joseph

    @Ultima
    For those affiliates with the CW , is it really in their interest to leave and be 100% dependent on syndicated shows?

  • DougF

    It’s hilarious how some of you judge on repeats and all judge how new episodes will do in 4 months

  • Miguel

    I’m Spanish and I love The CW. ‘90210’, ‘Gossip Girl’ and ‘The Vampire Diaries’ are great. ‘OTH’ has been the best TV show

  • buttondiet

    Feels strange seeing the CW with over a million viewers..

  • Don

    DATELINE was good last night. I would rather
    watch murder mystery than listen to John Edward’s
    mistress.

  • John A

    @buttondiet check the friday finals monday and CW wont have these numbers so it wont be strange.

  • Joseph

    Where were the 18-34 numbers??

    Yes, they were probably very low (and Univision probably topped the broadcast nets in that demo), but I’d like to see what they were.

    I suspect that coverage of the Jerry Sandusky verdict around 10 P.M. EDT likely resulted in a spike in cable news channel viewing for the rest of prime-time; I also would think that ABC and NBC probably dumped-out of “20/20″ and “Dateline” respectively (I was not around a TV set during that hour) for some coverage o9f the verdict, and I also would think CBS interrupted the “Blue Bloods” rerun for a bulletin.

    In many markets, local baseball topped the ratings last night (June 22nd).

  • disney rocks

    CW will be adjusted down.

  • thesnowleopard

    I wonder how much the CW demo will be adjusted in the finals. Those initial numbers aren’t terribly off what the network usually gets. It’s the audience numbers that have been inflated and they really don’t matter. Not that repeat numbers matter in general, either, but hey, what else are we gonna fight over for the next three months?

  • WB

    Ok people, The CW’s Nikita and Supernatural will adjust down this week! NO BIG DEAL. It’s only a freaking repeat! ( : goshhh!

  • KS

    @thesnowleopard

    May be wishlist of season 8?

    Hope Robert and Bill opens a thread for discussion of shows on this website. That would bring them a lot of page clicks.

  • Jamey

    Nikita doesn’t even go down that much when its pre-empted so its numbers still end up legit and the highest with Supernatural every week.

    “Whitney has as many viewers as a new 30 Rock. I love the show people who hate it probably never saw it.”

    You’re right which is pathetic for 30 Rock, Whitney is already the most watched NBC comedy repeater right now in just its first season and its doing these numbers on a Friday night in the middle of the summer with no promotion at all.

    That’s usually the case with those ignorant people, they usually get tuned out for that reason alone.

  • sc34441

    I watched CNN’s breaking news on the Sandusky Verdict.

  • Ultima

    @Joseph
    For those affiliates with the CW , is it really in their interest to leave and be 100% dependent on syndicated shows?

    In general, maybe not, but it likely is for the Tribune stations (which includes WGN in Chicago, WPIX in New York and KTLA in Los Angeles).

    Their pre-primetime syndicated programming already does better than the CW’s lineup – why pay for both when you could just move the good syndicated shows (e.g. Friends) into primetime?

    Also, at least in Chicago, WGN has the rights to a massive amount of sports (Cubs, Sox, Bulls, Hawks; ~200 games/year). Right now, even with numerous preemptions of the CW, they still have to sell some of the games to another local independent station.

  • Tessa

    Supernatural on Wednesdays doesn’t really work with my schedule and just for that reason I should wanted it to stay on Fridays. But looking at all these sports preemptions I’d say thank God that’s one evil it doesn’t have to deal with next season.

  • Joseph

    @Ultima
    Thnx , I don’t following local sports markets, so you are probably right some station would bail when their contracts run out unless something changes either with the CW or Sports Programming.

  • thesnowleopard

    @Ultima

    Whatever the CW is doing, it’s worked for the network well enough for it to last seven years. Good enough to make it to ten seasons? Probably not under Dawn Ostroff, since she was replaced. Maybe enough under Mark Pedowitz, since the network wasn’t simply turfed under after Ostroff left. Good enough for the network to survive renewing its affiliates in 2015? That remains to be seen. Good enough for other networks to emulate it or for new networks to use it as a model? I’d say that depends on whether the network survives the upcoming affiliates hurdle.

    Love it or hate it, the CW wouldn’t still be around if it weren’t making somebody money (and the right people, too), or fulfilling somebody’s needs in some way that is worth as much as money. I think that’s the real reason why people speculate about it so much, in proportion to its ratings: It’s a mystery how the CW is still around. The network’s U.S. ratings don’t justify its survival, so it defies conventional wisdom in that sense. But it also makes the network an intriguing conundrum to the other networks, especially the Big Three. They’re all declining in ratings. At some point, they will all be in the CW’s position (probably NBC first, if it doesn’t get its act together), so it makes sense they’d want to figure out the CW’s key to surviving like this.

  • Jamey

    @thesnowleopard

    That is so true bro, people need to understand that the ratings on The CW are not even a major priority like it is on other networks. The CW makes most of their money through international syndication. A lot of the shows that do horrible numbers here and keep getting renewed like 90210 are some of the top US imports making a lot of money. Nikita is already a top 5 money maker after CSI. The CW is making more money overseas than most of the big 4 network programs. Hopefully people remember this in the future. GOSH!

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