3.3 Million Total Viewers Salute Return of Lifetime's 'Army Wives'; Ratings Rise in Key Demographics

Categories: 2-Featured,Network TV Press Releases

Written By

June 25th, 2012

via press release:


LOS ANGELES, CA (June 25, 2012) – After a five week break, fans of Lifetime’s hit drama Army Wives flocked to the first of more all-new episodes of its sixth season last night, when it averaged 3.3 million Total Viewers, a 10% increase versus its current season average. The program also posted significant jumps in other key demographics, including Adults 25-54 (1.5 million, +15%), Women 25-54 (1.2 million, +20%) and Women 18-49 (988,000, +7%). Army Wives, which airs at 10:00pm ET/PT, also averaged 1.2 million Adults 18-49 viewers, even from its season six average.


Propelling Lifetime to be the number one cable network among Women in its time period, Army Wives follows the struggles, dreams and friendships of a diverse group of women – and one man – living with their spouses and families on an active army post. The series stars Kim Delaney, Sally Pressman, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico, Kelli Williams and Catherine Bell, and also features Kellie Martin, Alyssa Diaz and JJ Soria.


Produced by ABC Studios, with Mark Gordon and Jeff Melvoin serving as executive producers, the series is based on the book Army Wives: The Unwritten Code of Military Marriage by Tanya Biank, who serves as a consultant.



ABC Studios, part of ABC Entertainment Group, is a leader in the development, production and strategic distribution of entertainment content across television and emerging digital platforms. As a key content driver for the Disney/ABC Television Group, the studio has produced multiple seasons of primetime series, such as “Desperate Housewives,” “Lost,” “Grey’s Anatomy,” “Castle,” “Brothers and Sisters,” “Private Practice,” “Army Wives” and “Criminal Minds,” which have fed the company's distribution pipelines worldwide with programming and related product lines. During fall 2011 (September launch through November), ABC Studios claimed TV’s Top 2 new drama series debuts among Adults 18-49 with “Once Upon a Time” (on 10/23/11) and “Revenge” (on 9/21/11), respectively. In fact, “Once Upon a Time” opened as television’s biggest drama debut in 2 years with young adults. ABC Studios placed three of the Top 15 primetime shows among A18-49 with “Grey’s,” “Criminal Minds” and “Once Upon a Time.” Further, “Grey’s” stood as the fall’s no. 1 drama among the key Adult demo. ABC Studios will continue its history of producing memorable television programming with the recent orders of 7 new series set to debut during the 2012-2013 television season (“Malibu Country,” “Zero Hour,” “Red Widow,” “The Neighbors,” “The Family Tools,” “Nashville” and “Mistresses”).



Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership


  • Jessica

    YAY!!! LOVE LOVE LOVE AW!!! Why has it not been renewed yet? Last year it was renewed early June =(, please dont tell me that the additional ten episode order was to do a send off? =(

  • TimsDale4ever

    Boy times have changed. Why is 3.3 million considered a HIT????????? Lord, back in the 80’s if a tv series drew this it would have been cancelled after 1 episode — now they are called HITS! lmao

  • Anonymous


    This is also cable. Back in the 80s cable shows didn’t reach 3.3 million viewers, all shows were on broadcast television.

  • Wendy

    I want to say AW is an amazing show. It deals with real life issues, and this show deserves to go on. Please renew Army Wives for a Season 7! This show has millions of viewers and lifetime would be dumb not to renew. Lifetime has never had such a sucessful series, and it deserves to continue. The writers, producers, and cast do an azing job, and their hardwork, and dedication should not go unnoticed!!! Renew Army Wives!!

  • Melanie

    Good job Army Wives. I totally forgot it was coming back on last night though.

  • ArmyWivesSeason7

    It’s not been officially confirmed as the last season, but indications are such. Many took this 10 episode back-order as a pre-emptive season 7 to finish off storylines since the main cast are not signed past this season. Catherine Bell has signed a talent-holding contract for two more years, but I’ve not heard about any of the others, and Sally Pressman has apparently some new deal with NBC. I predict that the show will end with the 32nd deploying to Afghanistan, which will make for great convenience if only some of the couples return for a possible season 7.

  • Jsc

    So sad that aw is ending.

  • Judy

    I think AW is the best dramatic series on TV and I’ve been watching it since Season 1. I have become very attached to each of the characters and their spouses; and I’ve accepted new characters when they were added!!! I’ve felt just about every emotion possible as the lives of these families unfold each Sunday night!! Each week I anticipate Sunday night when I will once again become engrossed in the lives of these remarkable characters! So many good shows end too soon while some pretty bad shows seem to meet a certain demographic that the network is looking for and remain!!!!! I don’t meet any of your stupid demographics; but don’t you think that older people buy products too????? Stop playing around and listen to the fans–renew AW for Season 7!!!!!!!!!!!!!!!

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