3.3 Million Total Viewers Salute Return of Lifetime’s ‘Army Wives’; Ratings Rise in Key Demographics

via press release:


LOS ANGELES, CA (June 25, 2012) – After a five week break, fans of Lifetime’s hit drama Army Wives flocked to the first of more all-new episodes of its sixth season last night, when it averaged 3.3 million Total Viewers, a 10% increase versus its current season average. The program also posted significant jumps in other key demographics, including Adults 25-54 (1.5 million, +15%), Women 25-54 (1.2 million, +20%) and Women 18-49 (988,000, +7%). Army Wives, which airs at 10:00pm ET/PT, also averaged 1.2 million Adults 18-49 viewers, even from its season six average.


Propelling Lifetime to be the number one cable network among Women in its time period, Army Wives follows the struggles, dreams and friendships of a diverse group of women – and one man – living with their spouses and families on an active army post. The series stars Kim Delaney, Sally Pressman, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico, Kelli Williams and Catherine Bell, and also features Kellie Martin, Alyssa Diaz and JJ Soria.


Produced by ABC Studios, with Mark Gordon and Jeff Melvoin serving as executive producers, the series is based on the book Army Wives: The Unwritten Code of Military Marriage by Tanya Biank, who serves as a consultant.



ABC Studios, part of ABC Entertainment Group, is a leader in the development, production and strategic distribution of entertainment content across television and emerging digital platforms. As a key content driver for the Disney/ABC Television Group, the studio has produced multiple seasons of primetime series, such as “Desperate Housewives,” “Lost,” “Grey’s Anatomy,” “Castle,” “Brothers and Sisters,” “Private Practice,” “Army Wives” and “Criminal Minds,” which have fed the company’s distribution pipelines worldwide with programming and related product lines. During fall 2011 (September launch through November), ABC Studios claimed TV’s Top 2 new drama series debuts among Adults 18-49 with “Once Upon a Time” (on 10/23/11) and “Revenge” (on 9/21/11), respectively. In fact, “Once Upon a Time” opened as television’s biggest drama debut in 2 years with young adults. ABC Studios placed three of the Top 15 primetime shows among A18-49 with “Grey’s,” “Criminal Minds” and “Once Upon a Time.” Further, “Grey’s” stood as the fall’s no. 1 drama among the key Adult demo. ABC Studios will continue its history of producing memorable television programming with the recent orders of 7 new series set to debut during the 2012-2013 television season (“Malibu Country,” “Zero Hour,” “Red Widow,” “The Neighbors,” “The Family Tools,” “Nashville” and “Mistresses”).



Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership


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